Business Event’s Australia’s major incentive showcase, Australia Next (previously known as Dreamtime) was brought to a close at the Tanks Art Centre in Cairns.
The Tanks Arts Centre is a multi-use, contemporary arts and events facility creatively housed in three repurposed WWII oil storage tanks situated within the Cairns Botanic Gardens.
Over the two days, 80 international business events buyers, 15 media, and 96 Australian sellers – with all Australian CVBs in attendance – conducted pre-scheduled appointments at the recently-renovated Cairns Convention Centre, as well as experienced Tropical North Queensland’s event delivery capabilities. International buyers and media also took part in pre- and post- familiarisations in destinations around the country.
Tourism and Events Queensland CEO Patricia O’Callaghan said the event was a great opportunity to welcome some of the key markets to Australia Next in Cairns.
“Australia Next supports bringing high-value incentive travellers to our state which will be key in growing our international overnight visitor expenditure to A$11 billion (US$7.4) billion by 2032,” O’Callaghan said.
“Tourism and Events Queensland’s Business Events strategy sees us aiming to achieve 20 per cent of the Australian market share by 2027, a growth of four per cent which will bolster our international visitor numbers.”
