The Melbourne Convention Bureau (MCB) has appointed Nicolena Oborn as its new chief sales and customer experience officer, a newly-created role.
Working closely with MCB’s chief executive Julia Swanson, Oborn has been tasked with spearheading the Bureau’s global sales strategy and customer experience initiatives. Her focus will be on enhancing MCB’s global positioning and ensuring customer experience remains central to its service delivery by leveraging research, insights and customer feedback to guide its approach.
Oborn brings extensive experience in international sales, business development, and customer experience management having most recently been in the role of director of sales and marketing at Capella Sydney.
She will assume the role on November 25, 2024.
