Business Events Sydney (BESydney) is ending 2024 on a high note, having secured over 30 significant business events in the latter half of the year.
These events are estimated to generate a direct expenditure of nearly A$100 million (US$63.5 million) for Sydney’s economy, and strengthens BESydney’s pipeline all the way to 2030.
A total of 76 events have been confirmed, which will attract an estimated 111,000 delegates and generate a projected A$451 million in direct expenditure. Of the 76, 31 of these events are slated for 2025.
Bid wins include the three-day Asia-Pacific 2025 Hydrogen Summit & Exhibition (900 delegates), five-day Business Network International (BNI) Global Convention 2025 (2,500 delegates), four-day Congress of the International Society of Paediatric Oncology 2027 (2,200 delegates), and five-day IEEE Conference on Decision and Control 2028 (1,500 delegates).
Further bolstering BESydney’s efforts, the Chris Minns, premier of NSW, has become patron of the organisation’s Global Ambassador programme. This programme leverages the expertise of over 80 leading academics, business professionals, and industry representatives to enhance BESydney’s bid proposals.
BESydney CEO, Lyn Lewis-Smith, further highlighted major infrastructure projects that will soon come online. The Western Sydney International Airport and Bradfield City will also be catalysts for innovation, attracting investment in sectors like aerospace, healthcare, and education.
Following the release of the NSW Visitor Economy Strategy Review summary and recommendations last month, the NSW Government announced its ambitious goal to grow the Visitor Economy into a A$91 billion industry by 2035. Its response to the Review, the Visitor Economy Strategy 2035, will be released in the coming months and will outline their roadmap to achieve this goal.
Building on this momentum, BESydney remains dedicated to collaborating with the NSW Government, private sector partners, and industry members to further expand Sydney’s business events sector. This commitment is further bolstered by a A$1.5 million funding increase from the government, coming into effect during the second half of FY25.
