Melbourne is preparing to host its largest ever incentive programme this month, as the first wave of delegates from Amway China’s Leadership Seminar are set to arrive this week.
The event, which includes over 16,000 delegates across six waves, is the largest incentive to ever be held in Australia and the largest outbound incentive from China.
Attendees are arriving in Melbourne in groups of between 2,000 and 3,000 people for five days of business seminars, touring experiences and a gala dinner at the Melbourne Showgrounds. It is estimated that the event will generate A$100 million (US$63 million) in economic impact.
The delegates are staying at eight hotels across the city, generating approximately 32,000 hotel room nights. Amway China attendees will also dine at 50 restaurants across Melbourne and Victoria.
A variety of tours will allow delegates to experience the best of the city and the regions, with trips to 20 popular attractions including Sovereign Hill, Healesville Sanctuary, Werribee Zoo, Phillip Island Nature Park, Twelve Apostles, Rochford Winery, Puffing Billy, Melbourne Skydeck, and the National Gallery of Victoria showcasing the many diverse experiences on the city’s doorstep.
Melbourne Convention Bureau successfully bid for the event for Melbourne in 2022, competing against a number of other national and international destinations to secure the highly sought-after incentive programme.
