Business Events Sarawak (BESarawak) has launched the revamped Tribe Legacy Sarawak campaign on May 20 at IMEX Frankfurt. Anchored by the tagline Driving Impact Together, it carries three initiatives – AI.Legacy, Legacy360, and Borneo Inspires Legacy Awards (BILA).
AI.Legacy is an AI-driven impact management system developed in collaboration with Universiti Malaysia Sarawak. The dashboard helps event planners measure and report the long-term impact of business events on communities, ensuring sustainable benefits.
Next, Legacy360 is a platform dedicated to advancing business event legacies, bringing together government officials, industry leaders, and community representatives to discuss strategies for economic, social, and environmental transformation.
Lastly, BILA recognises outstanding contributions in the business events sector, celebrating individuals and organisations that drive positive change in Sarawak’s communities through knowledge-sharing and economic development.
Amelia Roziman, CEO of BESarawak, said: “Our three key offerings – AI.Legacy, Legacy360, and BILA 2025 – are complementary to each other towards a holistic framework to enhance the long-term impact of business events, starting first with Sarawak and then the world.”
She told TTGmice that AI.Legacy is the first of its kind, and that there was “no benchmark” when the dashboard was created. It was also created over years of trial and error. Meanwhile, Legacy360, is a “complementary platform that BESarawak created to advocate legacy impact for business events not just in Malaysia, or Asia, but for the world”.
“We can’t do it alone. We want everyone to be part of this journey, and help destinations start somewhere, because being sustainability-certified is not enough. There are so many certifications, but it will not change the value of your organisation or destination,” she pointed out.
BLIA – an evolution of the former Anak Sarawak Awards that celebrates the lasting impact of business events in Sarawak – “is also now open to any event that has a strong element of legacy”, said Amelia. “By opening this up, it will help us promote the legacy of business events on a global scale.”
Snowdan Lawan, deputy minister for creative industry and performing arts of Sarawak, stated: “This reinforces Sarawak’s commitment to legacy-driven business events on an international scale, ensuring that every event contributes to economic growth, knowledge exchange, sustainability, and community advancement.”
He added that the Sarawak government is also reinforcing its green commitment with the Sarawak Sustainability Blueprint 2030. Set to be launched at the end of May, this blueprint will serve as a strategic roadmap for Sarawak’s transition to a green economy.
With this global launch, BESarawak is nearing the end of its Legacy Impact Master Action Plan 2023-2025, which has the goal of transforming Sarawak into the Legacy Capital of Business Events in Malaysia and Borneo by 2030.
