The Philippine Travel Exchange (PHITEX) and MICECONnect 2025 successfully concluded on September 10, 2025, at Conrad Manila, generating over PHP 1 billion (US$17.2 million) in confirmed sales leads, significantly surpassing the PHP 596.2 million target.
Organised by the Tourism Promotions Board (TPB) Philippines, the event – held under the unified theme Tourism Transformed: Cultivating Connections, Driving Sustainability – gathered 147 Philippine sellers and 114 foreign buyers from key international markets and business events sectors.
Delegates participated in three days of B2B sessions, resulting in over 3,000 meetings. Top inbound tourism markets represented included the Japan, South Korea, Australia, China, Germany, and the UK, among others.
The programme also included post-event familiarisation tours from September 11 to 15. PHITEX delegates explored destinations like Cagayan de Oro, Puerto Princesa, and Boracay, while MICECONnect delegates traveled to Cebu-Bohol, Davao, and Clark.
“PHITEX and MICECONnect 2025 showcased the best of the Philippines to a global audience while forging connections that translate into real opportunities for our local stakeholders,” said TPB chief operating officer Maria Margarita Montemayor Nograles. “This event reaffirms our commitment to collaboration, sustainability, and inclusivity, ensuring that tourism growth uplifts communities across the nation.”
