Malaysia hosts Global Travel Meet 2025 to power Visit Malaysia 2026 goal

From left: Minister of tourism, arts and culture Malaysia’s Shaharuddin Abu Sohot; deputy minister of tourism, arts and culture Malaysia’s Khairul Firdaus Akbar Khan; and Tourism Malaysia’s Manoharan Periasamy at GTM's opening ceremony

Tourism Malaysia is hosting the Global Travel Meet 2025 this week, a major international tourism business event designed to drive momentum toward the Visit Malaysia 2026 goal of 47 million visitor arrivals.

The three-day event, running from October 1 to 3 at the World Trade Centre Kuala Lumpur, serves as a pivotal platform connecting 600 international buyers and 100 media representatives with 400 Malaysian sellers, including hoteliers, airlines, and travel agents.

From left: Minister of tourism, arts and culture Malaysia’s Shaharuddin Abu Sohot; deputy minister of tourism, arts and culture Malaysia’s Khairul Firdaus Akbar Khan; and Tourism Malaysia’s Manoharan Periasamy at Global Travel Meet 2025’s opening ceremony

Delegates will engage in structured B2B sessions, networking events, strategic matching activities, and fam trips, to gain exposure to Malaysia’s diverse tourism offerings.

Global Travel Meet 2025 is supported by Malaysian carriers (Malaysia Airlines, AirAsia, and Batik Air) and key tourism associations, including the Malaysia Inbound Chinese Association and the Malaysian Indian Tour & Travel Association.

Malaysia welcomed 38 million international visitor arrivals in 2024, marking a 31.1 per cent increase over 2023. That trend continued through the first seven months of 2025, during which the nation received 24.5 million international visitors, a 16.8 per cent increase year-on-year.

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