The Tourism Authority of Thailand (TAT) and the Thailand Convention and Exhibition Bureau (TCEB) have partnered to launch the Thailand Power Up campaign, offering new support and incentives for meeting and incentive travel organisers from October 2025 to July 2026.
To qualify for support, events must meet minimum attendance and duration requirements. Longhaul markets (Europe, Africa, North/South America, Oceania) require a minimum 100 participants and a stay of at least four nights. Meanwhile, short-haul markets (Asia) require a minimum 200 participants and a stay of at least four nights.
Support will be provided as financial assistance or non-financial aid, which includes MICE Premium Lane Service at the airport, local community souvenirs, coordination with government agencies, performances, and Thai-style hospitality.
In all, the collaboration is expected to generate approximately 4.3 billion baht (US$132.5 million) in revenue from an estimated 65,000 travellers.
As part of the joint strategy, TCEB and TAT will also co-host several international promotional events, which includes inVOYAGE Global 2026, a luxury incentive travel and events gathering from April 17 to 20, 2026, at The Peninsula Bangkok. The event is expected to attract 200 to 300 senior events professionals, with 80 per cent coming from the UK, Europe, and North America.
In 2026, the bureaus will also jointly host a series of business events roadshows in 2026 across strategic markets, including China, Taiwan, Korea, Germany, the UK, and Kazakhstan, to connect top international buyers with Thai business events operators.
The initiative follows a joint press conference where TCEB and TAT welcomed news of the upcoming Amway China Leadership Seminar, which will bring over 10,000 Chinese delegates to Bangkok in March and April 2026.
