Thailand’s Eastern Economic Corridor (EEC) is stepping up as a business events destination, with new smart city developments, enhanced connectivity, and a clear positioning around inclusive, impact-driven business events.
“MICE and business events are a powerful catalyst for impact investment and sustainable development in the EEC,” noted Chuta Tharachai, director of the EEC Office’s locals and community development division.
Established in 2017, the EEC spans three provinces: Chonburi, Rayong, and Chachoengsao. Chonburi stands out for its world-class infrastructure paired with coastal vibrancy; Rayong combines industrial excellence with heritage innovation; while Chachoengsao offers a green, creative, and sustainable character.
“The EEC’s guiding principle of Inclusive Investment ensures that every meeting, incentive, conference, or exhibition can contribute to sustainable growth, addressing challenges such as land use, water scarcity, environmental impact, and income inequality. Together, these provinces form a powerful ecosystem where business events not only deliver ROI but also create lasting positive change,” Chuta summarised.
Anchoring the EEC’s ambitions is EECiti, a 24km² smart city in Chonburi’s Bang Lamung district currently under development.
EECiti will feature renewable energy, green-blue infrastructure, and hubs for finance, healthcare, future foods, and creative industries. Site preparations for EECiti began a few years ago, and the smart city will call for PPP (Public-Private Partnership) bidding in 2026.
Meanwhile, Pattaya – one Thailand Convention and Exhibition Bureau’s designated MICE Cities – is also undergoing transformation as a UNESCO Creative City of Film, having launched a one-stop service for film production. New hotels include Brighton Grand Hotel Pattaya, Meliá Pattaya Hotel, Pattaya Marriott Resort and Spa, and The Standard, Pattaya Na Jomtien, as well as a 2,000 pax 12M Convention Hall Pattaya.
Moreover, the U-Tapao Airport City mega project will expand accessibility and is expected to house multipurpose venues.
“For MICE suppliers, these three provinces offer more than venues and logistics – they provide purpose-driven opportunities to design events that blend world-class infrastructure with meaningful community impact,” Chuta told TTGmice.
