The Thailand Convention and Exhibition Bureau (TCEB) presented its enhanced Meet Well in Thailand campaign last week at IBTM World 2025.
Set to roll out throughout 2026, the campaign is a collaboration between government and private sectors. It has secured participation from over 130 providers, including 40 five-star hotels, four wellness establishments, and four major shopping malls. It covers 14 city destinations, including five established MICE Cities. Incentives offered include up to 20 per cent off wellness programmes and 40 to 80 per cent discounts on shopping.
Initially launched at AIME 2025, the enhanced offering now includes a wide range of deals spanning wellness, accommodation, shopping, dining, and low-carbon activities.
TCEB president Supawan Teerarat stated the campaign is designed to maximise return on investment and return on experience by leveraging diverse stakeholder expertise.
She added that the initiative strengthens Thailand’s business events ecosystem and aligns with a series of flagship international events scheduled for 2026 in cities across the country, providing more destination options and added value for planners.
