The Thailand Convention and Exhibition Bureau (TCEB) will host its largest-ever international tradeshow, Meet Thai Plus 2026 Shenzhen, from September 9 to 10 at the Shenzhen Convention and Exhibition Center (SZCEC).
Operating under the theme Thailand: Meet for More, the 7,500m2 B2B showcase brings together nearly 100 Thai public, private, and academic organisations to tap into southern China’s immense spending power for Thailand’s business events tourism and emerging industries.
To break down communication barriers, the floor layout includes specialised zones – such as a Business Matching Area, a MICE & Thai Pavilion, seminar stages, and a MICE & Co-creation Zone featuring AI translation headphones supporting three languages.
TCEB President Supawan Teerarat projects over 1,500 visitors – including 1,000 high-spending B2B buyers – and expects to facilitate more than 800 business matching meetings. The event is targeted to generate an estimated 1 billion baht (US$31 million) in business value and drive multiple MoUs across technology, innovation, and exhibitions.
“We’ve never organised anything this large internationally, and hosting in Shenzhen provides our clients with business matching opportunities with high-quality buyers across southern China,” Supawan stated.
The tradeshow marks a major evolution for TCEB, broadening Thailand’s brand beyond traditional business events into trade, investment, tourism, digital technology, healthcare, education, and the creative economy.
The showcase will also bridge trade with education and high-tech partnerships. On-site, five to six Thai universities will directly recruit Chinese international students, while major Chinese tech entities – including Lenovo, JoyGen, a drone-taxi operator, and China’s Humanoid Robotics Association – will explore strategic collaborations with Thai counterparts.
The initiative is backed by key Thai economic agencies, including the Ministry of Foreign Affairs (via the Royal Thai Consulate-General in Guangzhou), Tourism Authority of Thailand, Department of International Trade Promotion, Board of Investment (BOI), Eastern Economic Corridor Office, Industrial Estate Authority of Thailand, and Digital Economy Promotion Agency.
This expansion comes amid booming bilateral momentum: Thai-Chinese trade surpassed 2.5 trillion baht (US$75 billion) in the first five months of 2026 alone, with the BOI already approving over 300 Chinese investment projects this year.
