The UFI 92nd Global Congress concluded on a high note in Hong Kong in mid-November 2025, drawing over 600 global industry leaders from 47 countries.
Hosted by AsiaWorld-Expo (AWE), the event marked a double celebration: AWE’s 20th anniversary and UFI’s centenary. The Congress, which returned to Hong Kong after 25 years, was themed Shaping the Future, and featured keynotes, workshops, discussions, and networking opportunities.
Beyond business sessions, the Hong Kong Tourism Board curated post-congress tours, including visits to M+ for the Congress Dinner, Peak Tram, Palace Museum, Tai O, and Tai Kwun. The goal was to showcase reasons for delegates to extend their stay and explore the destination.
UFI’s managing director and CEO, Chris Skeith, said: “Coming to Hong Kong this year particularly is important to UFI as it’s our centenary. We’ve been celebrating the past, honouring the present, but the main thing we’re here today for is to help shape our future.”
Skeith highlighted that Hong Kong has the capability to host large-scale events, and anticipates many UFI members will bring future events to the city.
Richard Ireland, CEO of Clarion Events Asia, echoed this sentiment, calling Hong Kong a “great destination” due to its proximity to the Greater Bay Area, affluent population, and proven ability to host successful large events.
Looking ahead, the 93rd UFI Global Congress will be hosted by Exhibition World Bahrain (EWB) in Sakhir from November 2 to 5, 2026.
Huda Al Shamlan, EWB’s director of marketing, communications partnership, stressed the vital importance of the business events industry to Bahrain.
“When we were established three years ago, we were established to lead the growth of this industry,” she told TTGmice. She noted that EWB is backed by a destination and partners who understand the industry’s significance.
The 2026 edition aims to showcase Bahraini hospitality, regional innovation, and EWB’s modern event environment. Delegates can expect thought-leadership sessions, exposure to emerging technologies, and first-hand insights into Bahrain’s rapidly evolving business events ecosystem.
Al Shamlan confirmed EWB is actively preparing by enhancing operational, technological, and experiential pillars. This includes strengthening AV/technology infrastructure, expanding service offerings for a seamless delegate journey, and deepening partnerships with national stakeholders for integrated logistics, accommodation, and cultural experiences.
