Following a record-breaking 2025, Business Events Sarawak (BESarawak) has launched a nationwide engagement series to align the industry with Malaysia’s long-term development goals.
The initiative, themed Satu Meja, Seribu Cerita, will span Kuching, Sibu, Miri, Bintulu, Kuala Lumpur, and Penang to foster collaboration between government, academia, and private sectors.
The move comes as Sarawak enters a critical phase of its Post Covid-19 Development Strategy 2030. Minister for tourism, creative industry and performing arts, Abdul Karim Rahman Hamzah, emphasised that the ministry will refine event concepts and innovation to ensure business gatherings deliver “measurable value” beyond simple tourism, contributing instead to the broader economy and local communities.
Sarawak’s strategic shift toward legacy impact is yielding significant returns. In 2025, the region secured 160 future business events through 2030, representing a projected economic value of RM483.5 million (US$122.5 million).
Additionally, Sarawak hosted 159 events in FY2025 alone, a 27 per cent year-on-year increase that generated RM491.4 million in total economic impact.
Moving forward, BESarawak chairman Hii Chang Kee stated the organisation will focus on three pillars: transformation and innovation, legacy and impact, and partnerships and people to maintain this momentum.
