The Asia Pacific Incentives and Meetings Event (AIME) 2026 is projected to generate a record A$425 million (US$292 million) in business transactions over the next 12 months.
Independent post-show research confirms the figure follows the event’s successful run from February 9 to 11 at the Melbourne Convention and Exhibition Centre (MCEC).
The record-breaking results were driven by a curated matching process that paired 1,500 vetted buyers with 765 exhibitors from 36 countries. Utilising AI-powered scheduling and human expertise, the show facilitated over 25,000 pre-scheduled meetings for more than 5,000 global attendees.
Attendee satisfaction significantly outperformed industry benchmarks. The exhibitor Net Promoter Score (NPS) reached 32.6, tripling the industry standard of 9.6, while the visitor NPS hit 59.4, nearly doubling the 30.6 benchmark.
Talk2 Media & Events’ CEO, Matt Pearce, said: “The projected $425 million in business shows the value of those meetings and the role AIME plays in supporting destinations, venues and suppliers across the Asia Pacific region.”
Melbourne Convention Bureau CEO Julia Swanson added: “The ongoing success of AIME reflects the strength of our local business events industry as well as the capacity for Melbourne to host large-scale trade shows that draw exhibitors and buyers from around the world and generate record-breaking amounts of business.”
As the first major exhibition on the international business events calendar, AIME has already confirmed its return to the MCEC for February 15 to 17, 2027, and February 14 to 16, 2028.
