Pan Pacific Hotels Group (PPHG) has unveiled Every Meeting Matters, a global business events campaign following a series of group-wide asset enhancements to its meeting and event spaces.
The repositioning targets a shifting demographic, with Millennials and Gen Z now accounting for over 40 per cent of conference participants. This cohort is driving demand for tech-enabled, wellness-focused, and environmentally responsible event formats.
“Anticipating this post-pandemic shift, we have strengthened our MICE capabilities across our portfolio, from investing in upgraded event spaces to enhancing service delivery and technology,” said Choe Peng Sum, CEO of PPHG.
Strategic investments include the full revitalisation of the 2,500m2 convention floor at Pan Pacific Perth – the city’s largest – and upgrades to the William Pickering Ballroom at Parkroyal Collection Pickering, Singapore.
PPHG’s updated strategy focuses on three core pillars: technology, wellness, and sustainability. The approach integrates high-speed connectivity, immersive LED walls, and infrastructure for seamless hybrid collaboration, while prioritising attendee health through nutritious menus, movement breaks, and spaces designed with natural daylight. To meet increasing mandates in corporate RFPs, the strategy also incorporates carbon-conscious event design, responsible sourcing, and a reduction in single-use items.
“Today’s meeting planners are looking for more than functional venues. They want spaces that inspire creativity, technology that enables seamless collaboration, and experiences that support wellbeing and sustainability.
“Our MICE strategy is centred on delivering experiences that combine all these aspects in a seamless manner. Whether it’s wellness-inspired breaks, advanced hybrid meeting capabilities or locally sourced culinary experiences, we aim to help organisers create meetings that are both productive and memorable,” said Celine Du, chief commercial and marketing officer at PPHG.
