UAE-based e-commerce summit platform Yalla Commerce will launch its inaugural global summit in Kuala Lumpur on August 11, 2026, marking the start of a multi-city series aimed at linking digital trade between the Middle East and South-east Asia.
The event, powered by the Unbound Group, will be held at Nexus, Connexion Conference & Event Centre, and is expected to draw roughly 1,000 e-commerce founders, investors, and logistics operators from both regions.
The summit’s agenda will focus on pressing operational challenges in the current retail landscape, specifically reducing overheads via AI integration, managing rising customer acquisition and advertising costs, and optimising cross-border payment and logistics infrastructure.
“Malaysia was a clear choice for the launch of Yalla Commerce,” said Arfa Hussain, CEO of Yalla Commerce, pointing to the country’s active digital adoption and regional growth potential. “By launching in Kuala Lumpur, we want to bring UAE and Malaysian industry leaders together to create meaningful cross-border conversations…”
Following the Kuala Lumpur debut, Yalla Commerce plans to scale the event series to Singapore, Saudi Arabia, Qatar, and Dubai.
