The Pacific Asia Travel Association (PATA) and Global Business Travel Association (GBTA) have partnered to strengthen the corporate business travel component of PATA Travel Mart (PTM) 2027, which will take place in Macao from September 20 to 22.
Under a MoU signed on August 18 during the PTM Knowledge Forum at PTM 2026 in Kuching, Sarawak, GBTA will serve as Strategic Corporate Travel Partner for the 2027 edition.
The partnership will bring GBTA’s global network of corporate buyers, procurement professionals and travel managers into PATA’s Asia-Pacific tourism marketplace, with the two organisations focusing on programme development, corporate buyer mobilisation, knowledge exchange and targeted business-to-business engagement.
GBTA will work with PATA on the development and delivery of corporate business travel content for the PTM Knowledge Forum, while using its professional network and communication channels to encourage qualified corporate buyers to attend the event.
PATA will facilitate the participation of qualified corporate buyers in PTM 2027 in accordance with its standard hosted buyer qualification and approval procedures.
The organisations will also undertake joint marketing and promotional activities through their respective communication channels to connect Asia-Pacific travel suppliers with a wider international network of corporate travel buyers and decision-makers.
“Our partnership with GBTA will bring together complementary networks and expertise, creating new opportunities for meaningful business connections and knowledge exchange,” said PATA CEO Noor Ahmad Hamid.
Elle Ng-Darmawan, senior director, APAC at GBTA said: “Our partnership with PATA creates a timely platform to connect travel managers, suppliers, destination leaders and other industry professionals in Macao. By combining our networks and expertise, we can unlock new opportunities, drive greater value for our members and ensure the region’s travel industry will continue to thrive.”
The partnership aims to support a more business-driven PTM 2027 by providing corporate buyers with greater opportunities to discover Asia-Pacific destinations, products and services while enabling suppliers to engage directly with qualified decision-makers from the global business travel community.
