Asia/Singapore Tuesday, 5th May 2026
Page 247

From regional to global

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How has SFF evolved since inception in 2016 and how did Elevandi come about?
Since its inception in 2016, the Singapore FinTech Festival (SFF) has emerged as a giant on the world stage, solidifying its reputation as one of the largest and most influential FinTech events. Over the years, it has not only grown in size but also in reach and impact.

Inaugurated by the Monetary Authority of Singapore (MAS) in partnership with The Association of Banks in Singapore, the first iteration of SFF in November 2016 was a first-of-its-kind event in Asia. Created for and supported by the industry, it drew some 12,000-plus participants.

SFF came into its own during the Covid-19 pandemic when it went hybrid, and in the process, became global. In collaboration with Singapore Week of Innovation and TeCHnology (SWITCH) organised by Enterprise Singapore, aside from in-person sessions in Singapore, 45 satellite events were hosted by partner cities across the world from December 7-11, 2020.

SFF was conceived with the mission to elevate policy discourse and decision-making within the FinTech arena. MAS set up Elevandi (elevate or lift in Latin) as a separate entity in 2021 to help build a global knowledge and collaboration platform.

The 2022 edition hosted more than 62,000 individuals from over 150 countries and 12,000 attending organisations. This diverse gathering included industry titans, policy influencers, and ground-breaking innovators, attesting to SFF’s status as a global powerhouse in the FinTech landscape.

SFF 2023’s (November 15-17, 2023) line-up of distinguished speakers and high-level political participation is a value-added dimension as we elevate the discourse and sharpen SFF’s global relevance.

The festival’s agenda has also evolved organically to encompass an ever-widening array of topics at the intersection of policy, technology, and finance. This diversification mirrors the dynamism of the FinTech sector itself, and SFF has embraced the challenge of keeping pace with the industry’s rapid evolution.

What does it take to distinguish SFF from somewhat similar events, such as Hong Kong FinTech Week?
What sets SFF apart is its ascent from a regional phenomenon to a global one. Aside from the IMF Spring Meetings, no other event has managed to gather the likes of the IMF managing director and World Bank president – as well as heads of state, prime ministers, and top dignitaries – in one place.

In 2023, collaboration continues with partners across Africa, Europe and North Asia. This expansion of jurisdictional partnerships signifies SFF’s commitment to fostering international connections and promoting FinTech on a global scale.

This sets us apart from regionally-focused gatherings; transcending geographical boundaries makes SFF a truly international affair. It is a dynamic platform for the exchange of ideas, forging partnerships and exploring cutting-edge innovations in finance and technology. SFF’s significance lies not only in its capacity to drive meaningful discussions but also its ability to catalyse the growth of the global FinTech ecosystem.

How does Elevendi ensure SFF stays creative and relevant to sponsors, exhibitors, speakers and delegates to secure their continued participation?
The Elevandi team has grown both in size and in our drive to innovate each year. A large part of our success is derived from focusing on issues that are at the forefront of current industry and public discourse – particularly at the intersection of policy, finance, and technology.

Hence, SFF adopts a different major theme each year. In 2021, SFF became the first large-scale global platform outside of the Web3-native space that facilitated meaningful conversations about the emerging Web3 industry among regulators, institutional players and key leaders from traditional finance sectors.

AI will take centrestage at this year’s SFF, under the overall theme of “Applications of Artificial Intelligence” and strategic sub-theme, “AI for good, or AI for good?” By framing a question, we hope to stimulate meaningful debate that cuts through the AI buzz, focusing on AI’s potential to be a force for good and what it will take to achieve this.

SFF 2023 has specially curated zones dedicated to Founders, Technology, ESG, Regulation and Talent to make it easier for attendees to navigate the conference and drive various business objectives.

Furthermore, we are piloting “The Big Spark”, an up-and-coming reality show on CNA (Channel News Asia) spotlighting South-east Asia’s entrepreneurial talent and their innovative business ideas. Given CNA’s prominence, this takes SFF’s reach into the millions, inspiring a new wave of entrepreneurs in the process.

To date, SFF’s seven editions have brought together over 330,000 attendees from 150 countries – and the event continues to grow. Our strategy of keeping our ears close to the ground has been working, and we are committed to maintaining this momentum for years to come.

Where do you see SFF in the next five years, perhaps expansion/offshoots in other countries?
It is our hope that within the next five years, we’ll see each SFF surpass 100,000 attendees. As SFF’s impact as a platform extends beyond the three-day conference, we are constantly exploring creative ways to harness this influence, facilitating exponential growth in our reach, particularly in the digital realm.

Moreover, despite increasing global attendance over the years, being hosted in Singapore means SFF’s immediate demographic, by geographic proximity, is still strategically focused on South-east Asia and the wider Asia Pacific region.

As such, some smaller-scale programmes will be hosted in other key markets, including two in Japan, two in Africa, and one in Europe in the coming months. These offshoots will help build SFF’s visibility and reputation as a leading FinTech champion across multiple continents.

ABEA welcomes two new board directors

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From left: Penny Lion; Leo Jago

The Australian Business Events Association (ABEA) has appointed two additional industry leaders to its Board of Directors.

Penny Lion, non-executive director of Racing SA, Adelaide Venue Management Corporation, and the Clare Valley Wine & Grape Association, joins industry luminary Leo Jago OAM, director of Tourism and Business Events International, appointed to the Board last month.

From left: Penny Lion; Leo Jago

Lion’s governance experience spans not-for-profit, government and the private sector, including 11 years leading business and industry events at Tourism Australia. Her extensive global network within the business events industry affords ABEA a unique opportunity to drive the Australian industry forward.

Leo Jago is emeritus professor at the University of Surrey in the UK and an adjunct professor at Griffith University, specialising in assessing the economic impact and legacy of business events. With over 25 years of active involvement with international organisations, including the UNWTO, JMIC, and ICCA, his accolades include chairing the Business Events Council of Australia.

Melissa Brown, ABEA CEO, said: “With nine of the 11 Board positions now occupied, ABEA is galvanised with a representative Board, comprehensively reflecting, and addressing the industry.

“We invite business events leaders with a passion for championing our industry and serving our members to join us. We want to see the final two positions on the Board filled by high calibre individuals who, together with our current directors, will represent the full scope of our industry.”

GCCEC reopens Linkage Grant programme

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Aerial view of GCCEC

The Gold Coast Convention and Exhibition Centre (GCCEC) has reopened its Linkage Grant programme to attract conferences to the Gold Coast.

Launched in 2011 by the Gold Coast Convention and Exhibition Centre, the programme offers financial support up to the value of A$8,000 (US$5,212) to recipients to attend eligible conferences around the world.

Aerial view of GCCEC

The last grant round enabled three academics to travel to Asia, Europe and North America this year. The recipients are offered an opportunity to further advance their professional development and profile of their research centre/institute, while acting as a global ambassador for our city.

Adrienne Readings, general manager of GCCEC, explained: “We recognise the importance of international conferences and having influential ambassadors to attract them to our region. The value goes beyond economic to fostering innovation, investment and productivity. Linkage Grant has proven to be a productive tool to support our venue and destination.”

GCCEC holds an average of 150 events each year, with around 10 per cent of those being international.

SNIEC embraces festivalisation format, targets new events

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Shanghai New International Expo Center is keen to explore a new event format, other types of events

The Shanghai New International Expo Centre (SNIEC) is embarking on a new development phase where it will redouble its “focus on service”, and adopt a new event format to stand out.

Despite being “30 to 40 per cent more expensive” than its competitors, SNIEC’s occupancy is “number one” in the city, according to Michael Kruppe, CEO and general manager.

Shanghai New International Expo Center is keen to explore a new event format, other types of events

The focus on service and its importance, he shared, was reaffirmed by feedback from its top 10 clients, which include Informa Markets and Reed Exhibitions.

Kruppe, a speaker at a recent panel discussion on Driving China’s Next Tourism Revolution at ITB Asia 2023, said SNIEC, which is 90 per cent exhibition-focused, will be deploying a new “festivalistion format” where exhibitions are organised with entertainment, music and culture.

It has not been tried in Shanghai but is not new in the US or Germany, he noted, adding it would require a mindset change among SNIEC’s B2B show organisers.

SNIEC sees huge potential in the format and also e-sports, which may only put 2,000 gamers in a hall, but can reach up to 200 million online participants.

Currently, the 300,000m2 venue is “image building” to help SNIEC work more closely with the Shanghai government and the China Council for the Promotion of International Trade to go after new events such as those which showcase technology, low carbon emission solutions, electric vehicle development, etc.

In September, SNIEC set up a five-member department to work with the government on the growing importance of environmental, social and governance, Kruppe shared with TTGmice.

“We need government support and it is up to stakeholders to improve the relationship. That is why SNICE is building its marketing and political image. We are talking to local government on subsidies and they know that the industry makes a 12:1 economic impact and the direct and indirect revenue is very high,” he elaborated.

Gold Coast empowers local business events operators to be Asia-ready

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Asia Mega Famil in Warner Bros. Movie World

Experience Gold Coast has partnered with TravConsult, an Asian market and cultural expert, to provide 50 Gold Coast operators with market insights and cultural etiquette on key markets including China, Japan and South Korea.

Experience Gold Coast’s Head of Business Events Brooke Campbell said re-establishing and strengthening the connection between Asia and the Gold Coast is part of the city’s plans to grow the visitor economy and continue rebuilding the international business event pipeline.

Asia Mega Famil in Warner Bros. Movie World

“China was our largest international source market by total visitors and total expenditure pre-pandemic, and we want to put our best foot forward as we welcome back these international delegates,” Campbell said.

“It’s a fiercely competitive market and we need to always be pushing the Gold Coast as a premier destination for conferences, exhibitions and incentive group travel,” she said.

TravConsult’s managing director Trevor Lee said to successfully host famils and win the bids, it is critical to understand the cultural keys that underpin building relationships, negotiations, and identifying the revalue proposition through the lens of each different market.

“There are distinct cultural differences, and you simply cannot approach them as one mass market of ‘Asia’.

“We took Gold Coast business event operators on a journey to learn crucial strategies, skills and knowledge to win the business, deliver the promises and wow the Asian guests from China, South Korea and Japan,” he said.

The intensive workshop coincides with the announcement of China Eastern Airlines resuming Shanghai-Brisbane services, the first Chinese airline to return to Queensland with non-stop service starting at three days per week and daily from December 8.

Initially flying three times a week, the service will deliver 41,000 inbound seats in its first year and commence daily seasonal flights from December until early 2024.

Western Australia to host 24th WTTC Global Summit

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WTTC will convene in Perth (pictured) next year

The World Travel & Tourism Council (WTTC) will convene in Western Australia (WA) next year, as Perth has won the bid to host the 24th WTTC Global Summit.

The WTTC is the global authority on the economic and social contribution of travel, tourism and trade and promotes the sustainable and inclusive growth of the sector.

WTTC will convene in Perth (pictured) next year

Hosting the summit will position WA as a leader in travel, tourism and trade, with the event previously attracting high-profile attendees such as former US president Barack Obama, French president Emmanuel Macron, previous UN Leader Ban Ki-moon and environmental activist Bear Grylls.

Tourism WA’s managing director, Carolyn Turnbull said hosting the 24th WTTC Global Summit presented a significant opportunity for WA to demonstrate its growth, ambition and investment opportunities to WTTC’s members, which includes the CEOs of key travel businesses such as Etihad Airlines, Expedia and InterContinental.

“The effect of hosting this event goes far beyond the immediate economic impact generated from delegate spend; this event will open avenues for conversation around inbound trade and product investments, new inbound aviation routes and the development of high-value tourism product business opportunities.

“Business delegates attending this event will be encouraged to extend their stay and explore further afield, so they can experience our dreamlike landscapes, world-class experiences, and expert tourism operators first-hand.”

Business Events Perth chair, Bradley Woods, added: “As identified within the Western Australian Government’s Diversify WA economic development framework, tourism is a key sector within our state’s growing and diverse economy… with our growing direct international air capacity, world-class event spaces and unique tourism offerings, WA is primed to be a global leader in growing our industry’s future; with repeated success in securing major sector-focused business events.”

The business event was secured after a collaborative bid was presented by the WA Government, through Tourism WA and Business Events Perth, with additional bidding support from Business Events Australia.

1000meetings unveils tool to simplify RFP process

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A screenshot from the 1000meetings platform

Technology platform 1000meetings has launched an RFP tool that simplifies the process for buyers and sellers featuring an inventory of 20,000 hotels in more than 500 cities, representing 50 countries.

Explaining how its inventory is different, founding and managing partner Julien Delerue said 1000meetings “curates” hotels specifically for the Asian buyer, identifying buyer demand or future need, for example, in Brazil.

A screenshot from the 1000meetings platform

According to Delerue, the system – built over the years since its founding in 2008 – is simple and saves time. Previously, buyers who needed to send 10 RFPs now spent just six minutes instead of 165 previously, and have access to a “unique 1000meetings comparative chart”.

He explained: “Meeting planners don’t have to chase hotels for answers, and (the intuitive platform) is very simple for hotels to implement, with no lengthy training.”

Hotels, Delerue added, also do not have to prepare a full proposal and provide the rate and availability. Most will also be able to respond within four hours, and 1000meetngs employs 24-hour data tracking if there is a delay.

Recently, 1000meetings signed a global agreement with two hotel chains, and will be providing “next-level response and connectivity” with the first partner rolling out in January.

“We are also building connectivity with smaller and new hotel chains, he noted.

Offline, 1000meetings is identifying and expanding its destination content “to match client expectation”, where “expense per head is 20 per cent higher”, and buyers have become more adventurous and want to experience new and different places.

On the impact of generative artificial intelligence, Delerue said the industry still relied heavily on “human connectivity and touch”, but the technology was useful to generate content and analyse data. This comes as supplier clients were asking about using AI to assist and analyse the latest trends in rates, and data on RFPs.

1000meetings will also be deepening its presence in Singapore and South-east Asia and its Asian relevance, where Kuala Lumpur and Jakarta are seen to have a lot of potential for longhaul and incentive trips.

XIN MICE to co-organise CTW China 2024

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IT&CM China 2023

XIN MICE (Beijing) Co., an investment company of CITIC Tourism Group, has signed on as the co-organiser of CTW China 2024.

Scheduled from March 26-28, 2024, next year’s IT&CM China and CTW China will be back as a 100 per cent in-person event, and held at the Shanghai Convention & Exhibition Center of International Sourcing (SHCEC) in the Changfeng Ecological Business District.

IT&CM China 2023

“XIN MICE is a member of CITIC Group and is a domestic exhibition enterprise specialising in domestic and overseas business activities, conferences, and large-scale professional exhibitions. Their rich understanding of the domestic business travel market and valuable network will support CTW China in attracting more domestic and international delegates. Conference participants can be assured of an insightful conference interspersed with engaging networking sessions,” said Darren Ng, managing director of TTG Asia Media.

“XIN MICE (Beijing) Co. is honoured to cooperate with TTG Asia Media. CTW China is the leading communication platform for international business conferences in China, and has long been committed to promoting the sustainable development of the business travel industry. The business form of the conference, with XIN MICE’s support and channels, can effectively empower our partners from all walks of life. We are confident to bring more high-quality Chinese exhibitors and buyers to CTW China,” added Ike Zhang, vice president of XIN MICE.

CTW China 2024 will enter its ninth year in 2024, and 30 per cent of domestic buyers will be attending the event for the first time.

SIA to host 67th AAPA Assembly of Presidents

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Singapore Airlines has put a pause on flights to the Middle East

Singapore Airlines (SIA) will host the 67th edition of the Association of Asia Pacific Airlines (AAPA) Assembly of Presidents on November 9 and 10 2023.

More than 200 delegates, attendees, and media from around the world are expected at the Assembly, which will be held at Singapore’s Mandarin Oriental Hotel.

Singapore Airlines aeroplanes at Changi Airport in Singapore

This year’s theme, Sustainable Air Transport Growth in the Asia Pacific, underscores the importance of international air transport and the industry’s commitment to sustainability. The Assembly provides a platform to discuss the opportunities and challenges in the airline industry, and focus on developing a strategy for sustainable growth in the region.

Delegates from member airlines, including CEOs and senior management, will be joined by representatives from stakeholders such as the International Air Transport Association, International Civil Aviation Organization, Airports Council International, Singapore’s Ministry of Transport and the Civil Aviation Authority of Singapore, as well as the wider aerospace and aviation community.

Chee Hong Tat, Singapore’s acting minister for Transport, will be the guest of honour at the opening session on November 10, 2023.

The Asia Pacific airline industry has rebounded from the impact of the pandemic, with the region’s passenger capacity reaching 77 per cent of pre-pandemic levels in August 2023. This has helped to meet the demand for air travel, with international passenger traffic in the Asia Pacific doubling from a year before in August 2023 and expected to reach 80 per cent of pre-pandemic levels by the end of the year.

Goh Choon Phong, CEO of Singapore Airlines, said that the Assembly will bring about “deeper collaboration” between airlines, partners and stakeholders in the ecosystem, which “is critical for sustainable growth”.

“This will help to ensure that future generations continue to enjoy the many benefits that aviation brings. We look forward to meaningful discussions that will help to lay the groundwork for an even brighter future for the Asia Pacific’s airline industry,” he added.

Subhas Menon, director general of the AAPA, added: “2023 is a watershed year for Asia Pacific aviation. Air travel is again charging ahead even as the broader global economy comes off the boil. As it looks to return to growth, the industry must navigate challenging geopolitical, economic and climate realities…”

The AAPA, which has 14 member airlines, is the trade association for scheduled international carriers based in the Asia Pacific region. They are Air Astana, Air India, All Nippon Airways, Bangkok Airways, Cathay Pacific Airways, China Airlines, EVA Air, Garuda Indonesia, Japan Airlines, Malaysia Airlines, Philippine Airlines, Royal Brunei Airlines, Singapore Airlines, and Thai Airways International.

FCM makes two new hires for Asia

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From left: Kenji Soh; and Clement Wong

Global business travel management company FCM has made two key appointments to strengthen its position in the corporate travel sector.

Kenji Soh has been hired as the general manager of FCM Singapore, and Clement Wong as the chief growth officer for Asia.

From left: Kenji Soh; and Clement Wong

Soh has close to 15 years of experience in the travel industry, most notably spearheading strategic travel management at organisations such as Goldman Sachs and Bain & Company.

Meanwhile, as the chief growth officer for FCM Asia, Wong is focused on driving the company’s organic and inorganic growth as he oversees the strategy, supply, partnerships, data, and legal teams. In line with the recent announcement of FCM Meetings & Events launching globally, Wong will drive seamless experience and profitability through digital transformations.

Wong has nearly two decades of experience in the travel and e-commerce industries.

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