Asia/Singapore Friday, 8th May 2026
Page 363

Japan and Taiwan garner strong interest among MICE players as reopening looms

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Howl’s Moving Castle replica at Studio Ghibli’s first theme park (Photo credit: Studio Ghibli)

Japan and Taiwan are experiencing strong interest among corporates and incentive travel planners, buoyed by recent reopening announcements.

Greatly encouraged by the positive response from Indonesia, Singapore, Malaysia, South Korea and the Philippines prior, exhibitors from Nagoya and Fukuoka at IT&CM Asia 2022 were excited to showcase their new offerings to attendees ahead of its full reopening.

Howl’s Moving Castle replica at Studio Ghibli’s first theme park (Photo credit: Studio Ghibli)

Rie Furuhashi, assistant manager, convention marketing, Nayoga Convention & Visitors Bureau told TTGmice that one key attraction will be the much-anticipated opening of Studio Ghibli’s first theme park on November 1, 2022.

Located near Nagoya, a two-hour train ride from Tokyo, the world-first houses many whimsical attractions adapted from the studio’s most beloved anime hits.

Furuhashi is also optimistic about Nagoya’s future business events prospects as the upcoming super train, SCMaglev, will shorten the ride from Tokyo to Nagoya to 40 minutes. Touted as the fastest train ever built, it is currently under construction.

Sayaka Kashiwabara, assistant manager, Fukuoka Convention & Visitors Bureau, highlighted the new entertainment attraction, Boss E.Zo Fukuoka, as an ideal itinerary addition for incentive groups.

The seven-storey landmark offers many teambonding opportunities with features such as a rooftop rail coaster and climbing facility, virtual gaming experience, and interactive forest art museum, teamLab Forest Fukuoka.
Meanwhile, the Marine Messe Fukuoka Hall B and Hakata International Exhibition Hall & Conference Center are new venue options.

For Taiwan, the destination has resumed visa-free entry for travellers from countries it currently shares diplomatic ties with, although it currently maintains its three-day quarantine requirement.

Cindy Chen, director of Taiwan Tourism Bureau based in Bangkok, said that currently, she is receiving keen interest mainly from Thailand, Malaysia and Vietnam.

Corporates are enthusiastic about Taiwan because compared to Europe or Japan, they can enjoy “more luxurious accommodation and higher quality services” with the same budgets.

Moving forward, Taiwan’s strategy is to help visitors rediscover the destination through more immersive and meaningful experiences instead.

Chen added: “We are repackaging existing tourism hotspots, for example, Alishan and Penghu, making sure visitors can dine, stay, explore, and shop with ease. We are also looking for unique narratives around these attractions to share so tourists can explore (these locations) in-depth.”

South Korea ends outdoor mask mandate

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Asia’s incentive appeal continues to rise

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Dutkiewicz: positive demand from European markets

Asia continues to hold the interest of European buyers at IT&CM Asia 2022, thanks to its verdant nature landscapes, diverse culture, affordability, as well as safety and security post-lockdown.

Tomasz Dutkiewicz, CEO of Poland-based Amplifica, told TTGmice: “The first destination that (Polish companies) pick for incentive trips beyond Europe is Asia.

Dutkiewicz: positive demand from European markets

“The region is affordable, and is much cheaper than Africa or South America, and offers quality experiences, culture, nature, and is also safe.”

Another European buyer present at IT&CM Asia 2022 who requested anonymity shared that she has noticed a renewed interest in South-east Asia post-lockdown for the same reasons.

“With budgets being the same as pre-Covid, Asia’s affordability on the ground is a big draw,” she said, adding that beach destinations are favoured over cities.

Meanwhile, Dutkiewicz shared that he has already arranged for groups to visit Sri Lanka, India, and Bali in Indonesia. These groups are smaller in size, between 10 to 15 participants. Pre-pandemic, groups used to be larger he observed, ranging from between 50 to 70 people.

He added that Asia is benefitting at the moment as corporates still “wanted to get out” and travel, but unfortunately, the situation in Europe was not favourable due to the ongoing Ukraine-Russia war.

Mihai Luca, director of Travel Smart Info, Romania, shared that his clients were rather inclined towards holding incentive trips in Asia even before lockdowns were over, with clients were asking “when Thailand would open”.

Before borders in Asia reopened, he sent European clients to African countries like Kenya and South Africa, as these 
were the first to welcome travellers.

One challenge to grapple with now, Luca lamented, is the massive airfare hikes that “shocked” corporates during the planning stages.

However, companies still “need” to send their staff on incentive trips to keep them motivated, after two years of being stuck at home. – Additional reporting by 
S Puvaneswary

Jakarta steps up marketing efforts to entice MICE events

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Jakarta pictured

The Jakarta city government is expanding its business events marketing efforts by creating a bid fund to bring events to the city, and actively participating in international tradeshows.

For instance, the Jakarta Provincial Government participated in IMEX Frankfurt and IT&CM Asia tradeshows as a standalone exhibitor to highlight its fresh offerings.

Jakarta (pictured) introduces initiatives to bring in more business events

Hari Wibowo, head of marketing & attraction of the Jakarta Tourism & Creative Economy Office, shared with TTGmice: “Jakarta has been actively developing MICE facilities and infrastructure (over the last few years). We have a new Jakarta International Stadium with a total capacity of up to 82,000. We have parks that can take outdoor events, and new event spaces like the Candi Bentar Hall in Ancol.

“Planners can also host their events on the islands (in northern Jakarta) as some resorts in Pulau Seribu are now open for business events. Pantara Island, for example, has hosted a number of international meetings.”

Other new infrastructure includes toll roads connecting the city to surrounding provinces, as well as the further development of the LRT and MRT networks.

The city government has also set a budget of 10 billion rupiah (US$676,000) to support event organisers to bid for and host events.

“We encourage MICE players to create and bring events to Jakarta. We provide financial support such as bidding for events, hosting dinners, as well as subsidising venues,” he said.

An independent Curating Board – comprising of the Creative Economic and Jakarta Art Council committees – has been set up to assess and decide on the value of support.

“We invite MICE players to submit their proposals, which the board will decide upon,” Hari encouraged.

Earlier in August, Jakarta hosted the Urban 20 Mayors Summit as part of the G20 Indonesia Presidency, and will soon host the 33rd International Publishers Association World Congress on November 10-12.

Ghufron, assistant director of Convention Services, Jakarta Convention Center, welcomed the initiatives and stressed that it was important to market and promote Jakarta to help the industry recover quicker.

He added that it is imperative for the government to be present at international B2B tradeshows to raise its profile on the world stage.

Corporate travel for 2023 faces headwinds

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Corporate travel for 2023 is looking less optimistic, as budgets are expected to stagnate due to geopolitical tensions, translating to fewer trips

Corporate travel buyers, now coping with sky-high airfares and hotel rates, the continuing threat of inflation, unresolved supply and demand issues, and geopolitics, are bracing for a difficult 2023.

New hotel RFP rates, according to one buyer in the finance sector, are 10 per cent higher, airfares have increased while corporate discounts have been reduced.

Corporate travel for 2023 is looking less optimistic, as budgets are expected to stagnate due to geopolitical tensions, translating to fewer trips

For instance, several hotel rates in Europe have jumped from 300 euros (US$300) to 900 euros due to revenge travel, the buyer shared.

He also cited the Singapore-Shanghai business class airfare increasing to S$5,000 (US$3,536), and flying to New York now costs S$15,000.

“Our approach to the higher costs is if the budget is there, we cannot be too strict with policies. Our trip limits 
have gone up a bit to retain employees to help build back the business,” he pointed out.

A CTM in the pharmaceutical sector said since restrictions were lifted, corporate travel has rebounded with “lots of business development” taking place.

Similarly, the CTM also noted that “prices have gone through the roof”, but if an employee has to travel, he will still travel if the budget is there.

However, it was up to a traveller’s “personal consideration regarding a destination” to go on a business trip or not.

According to another CTM in the pharmaceutical sector, the travel budget not consumed in the last two years allowed “travel (to happen) as per normal this year when borders opened”.

She continued: “But we have to tighten up in 2023 as the business outlook is not very optimistic. Business is still recovering and next year’s travel budget, which we are working on now, will dictate how much staff can travel.

“The company is conservative and with the possibility of a drop in sales due to a patent loss, the budget for next year will be flat at best,” she shared.

Benson Tang, executive director, corporate travel, Informa Markets (IM), also believes there would be a recession in 2023.

IM’s convention and exhibition events in the region, he said, have been affected due to lower buyer demand caused by strained US-China political and trade ties, and China’s Covid-19 policy.

Tang, who is also executive director of Corporate Travel Community, said profitability depended on the revival of corporate travel and the ability of buyers, in particular those from China, to attend events and tradeshows around the world.

He cited the cancellation of an aviation event in Shanghai, which moved to Doha due to China’s Covid-19 rules, and noted that “premiums for underwriting events are expensive and there are many exclusion clauses”.

Earlier this year, IM also announced the temporary relocation of its Jewellery and Gem World (JGW) from Hong Kong to Singapore due to the former’s border restrictions.

Despite the relocation, Tang shared that many China-based buyers are still unable to attend JGW, which is taking place September 27-30 at the Singapore Expo.

ASEAN casts bright tourism outlook on World Tourism Day

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The Reverie Saigon promotes Marcelo Geraldini to executive chef

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The Reverie Saigon has appointed Marcelo Geraldini as its new executive chef.

The Brazilian-born chef now oversees all of the hotel’s F&B options, ranging from the recently-launched Italian fine dining restaurant Da Vittorio Saigon to The Royal Pavilion, known for its dim sum. He first joined The Reverie Saigon as executive sous chef in 2017.

Geraldini’s sharpened his knives at one-Michelin-star restaurant, The Hardwood Arms in London, as well as at other highly-respected restaurants in England, and his hometown of Sao Paulo.

He first arrived in Vietnam in 2016 and played an active role in several restaurant pre-openings and renovation projects for WMC Group, the management company of The Reverie Saigon.

TTG Travel Awards’ 31st edition celebrates 41 top achievers

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Following a two-year hiatus due to the pandemic, the annual TTG Travel Awards returned yesterday evening with its 31st edition that commemorated 41 exceptional travel and tourism players across Asia-Pacific.

This year, Corporate Travel Management Asia broke CWT’s eight-year winning streak, swooping in to clinch the Best Corporate Travel Agency award. Other BT-MICE recipients that successfully defended their titles include Centara Grand & Bangkok Convention Centre at CentralWorld (Best Meetings & Conventions Hotel), and Cvent (Best Events Technology Provider).

Corporate Travel Management Asia’s Larry Lo (centre) receives the Best Corporate Travel Agency award

Industry veterans Resorts World at Sentosa (Best Integrated Resort) and Frasers Hospitality (Best Serviced Residence Operator) also earned consecutive wins of their titles. Other winners include Anantara Desaru Coast Resort & Villas (Best Beach Resort), Qatar Airways (Best Full Service Carrier) and Parkroyal Collection Pickering, Singapore (Best City Hotel -Singapore).

Amid fierce competition, 11 awardees marked their resurgence. Having previously been awarded in 2015, both Grand Hyatt Macau and Thailand Convention & Exhibition Bureau made an incredible comeback in their respective categories – Best City Hotel – Macau, and Best Convention & Exhibition Bureau, respectively.

The Outstanding Achievement Awards category – the only non-voting segment of the awards, with winners determined by TTG’s editorial team for their remarkable contributions to the industry – recognised the Philippines as Destination of the Year; Tourism Australia for the Best Travel Marketing Effort awards; and Accor for the Most Sustainable Travel Company award.

The gala event was held at Centara Grand at CentralWorld, and coincided with IT&CM Asia and CTW Asia-Pacific double-bill event in Bangkok from September 20-22.

Japan removes visa and arrival cap, welcomes individual tourists once again

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TCEB encourages organisers to give new MICE cities a chance

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Thailand’s 10 MICE Cities are all geared up to host both domestic and international business events, but some cities like Bangkok and Phuket remain more popular than others.

This year, two up-and-coming cities have come to the fore – Khon Kaen, in the medical and palaeontological fields, and Songkhla, which recently hosted the PATA Destination Marketing Forum 2022 and will welcome a bioscience conference in December.

Songkhla Old Town booth at PATA Destination Marketing Forum 2022

Designated MICE Cities must meet eight hosting criteria: accessibility; support programme from the city or city package; a variety of attractions beyond meeting activities; accommodation and amenities; venues and facilities; image and reputation; environment and hospitality; and risk, safety and security.

“For some factors, Thailand Convention and Exhibition Bureau (TCEB) can support the destinations directly, such as upskilling services, standardisation and promotion.

But we must also influence the government to support certain factors like infrastructure, an international airport and more budget support,” said Supawan Teerarat, senior vice president – development and innovation, TCEB.

She said TCEB supports cities in bidding and when won, the organisation will also help to promote and develop the business events.

“Bringing national and international MICE events to the destination will promote and increase the reputation of the city to the world, and uplift our Thai entrepreneurs to learn new knowledge, and innovation and technology,” she noted.

Some planners, however, have cited challenges in some locations. These include insufficient flights and poor international connections; limited hotel, venue and restaurant choices of international standard; and a shortage of skilled staff who understand business events.

Kris Srisatin, founder and managing director, Stream Events Asia, commented: “Khon Kaen is now well-known for exhibitions – both international and domestic – and corporate meetings.

“For Songkhla, after hosting PATA this year, it has found interest with new facilities, activities and products as well as community-based tourism. It is suitable for neighbouring (markets) Malaysia and Singapore, as well as domestic MICE groups.”

Sumate Sudasna, managing director, Conference & Destination Management, said: “Programmes go to destinations that appeal; those that lack the right ingredients will not attract planners.

“That is why destinations need to develop indigenous elements which could be of interest in terms of history, culture, produce, arts and crafts, nature and community. Of course, accessibility and accommodation are prerequisites,” he said.

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