BCD Travel has appointed Martin Ko as managing director, Japan, effective November 1, 2025.
Based in Tokyo, Ko will lead BCD’s strategic growth in Japan, with a focus on expanding market presence, driving innovation, and strengthening client partnerships.
Ko joins BCD from JTB Business Travel Solutions, where he most recently served as general manager, business travel management. With more than 13 years of leadership experience in the travel management industry, Ko has held senior roles at both JTB and Carlson Wagonlit Travel.
Ko succeeds Jonathan Kao, who successfully led the integration of Hitachi Travel Bureau into BCD and advanced the company’s Japan strategy over the past two years. Kao will now refocus on BCD’s Greater China business.
Key figures from government, industry, and academia cutting the ribbon to symbolise the opening of KME 2025; photo by Rachel AJ Lee
The Korea MICE Expo 2025 (KME2025), billed as the largest business events gathering in the country, opened this afternoon at COEX, Seoul.
KME’s theme this year is Meaningful Impact Connects Everyone, and includes an exhibition, business meetings, and conferences. The exhibition hall sees the participation of all 17 metropolitan and local governments of Korea, joining forces with their respective local MICE alliances to conduct joint marketing initiatives.
Key figures from government, industry, and academia cutting the ribbon to symbolise the opening of KME 2025; photo by Rachel AJ Lee
Danny Hyundae Shin, chairman of Korea MICE Association (KMA), said that Seoul is already a popular destination for both business events and leisure tourists, hence KMA is working with local governments to spread the benefits of business events further afield.
Over the next three days, KME 2025 will welcome more than 5,000 domestic and international business events professionals, and feature 450 exhibition booths and 200 buyers. Of the 200, half are international buyers, all of whom are verified decision-makers with actual plans to host events in Asia within the next three years.
On the increase of international buyers this year, Shin said: “We took over the organisation of KME (from the Ministry of Culture, Sports and Tourism, Korea Tourism Organization (KTO)) in 2023. We feel that that now is the right time to advertise KME to international markets, because they will be main buyers and visitors to South Korea.”
The top inbound markets for business events – in no particular order – is currently China, Japan, Taiwan, Malaysia, and Singapore, he shared.
International buyers attending KME2025 can experience South Korea’s culture through two extensions: the Seoul Night Tour (supported by KTO) for after-dark city charm, followed by a two-day post-tour exploring Gunsan, Gwangju, and Gangneung, hosted by local convention bodies.
Meanwhile, domestic buyers hail from 45 organisations, and represent a diverse mix of academic, societies, associations, and corporates. In all, a total of nearly 4,000 business meetings is expected to take place.
KME 2025 is also co-located with the Korea Expo Expo, and will also host the 2025 MICE Joint Academic Conference. The conference programme is structured around two key concepts – MICE Wave and Open Session. MICE Wave focuses on Impactful MICE Planning to lead new trends and emerging concepts, while the Open Session will feature collaborative sessions with partners, pitching sessions for innovative business events tech/services, and focused training for all professional levels.
Following the successful conclusion of APEC South Korea 2025 in Gyeongju last week, Shin expressed hope that hosting such a large-scale event will serve as a powerful testament to the nation’s capability to successfully manage major international gatherings for the business event industry.
“For 2026, I believe the Korean MICE industry will shine even more brightly,” Shin stated.
World Trade Center Metro Manila (WTCMM) has announced the re-election of its chairman and CEO, Pamela Pascual, to the Board of Directors of the World Trade Centers Association (WTCA) for the 2025–2029 term.
The WTCA is a global network of more than 300 World Trade Center locations in nearly 100 countries. It connects businesses, communities, and iconic properties to promote trade and investment opportunities worldwide.
Pascual was re-elected to represent the Asia-Pacific rregion, continuing her service on the Board that began in 2021.
Since joining the Board in 2021, Pascual has championed collaboration, strengthened WTCA’s credibility, and advanced meaningful trade initiatives on the world stage.
Her continued presence on the WTCA Board also reaffirms the Philippines’ leadership within the global WTCA network and its dedication to fostering international trade partnerships.
Currently, Pascual also serves on the WTCA Regional Advisory Council for Asia-Pacific as its vice-chair, as well as sits on the Board of Directors of the Union des Foires Internationales (UFI), the global association of the exhibition industry.
Travel agents at the launch of Hong Kong Incentive Playbook 2.0 – New Discovery
Following the success of the inaugural Hong Kong Incentive Playbook launched last year, the Hong Kong Tourism Board (HKTB) has rolled out a second edition to spur high-yield business events tourism.
The updated guide – Hong Kong Incentive Playbook 2.0 – New Discovery – features over 200 novel ideas, including the addition of approximately 50 new experiences. These additions range from fencing workshops and billiard masterclasses to tours of grand auction houses, iconic movie sets, and traditional Chinese temples.
Travel agents at the launch of Hong Kong Incentive Playbook 2.0 – New Discovery
To widen itinerary possibilities, the HKTB introduced two new themes: Cruise and Empowerment, augmenting the existing five themes.
For example, corporate groups can now combine a two-day Hong Kong land itinerary with a cruise voyage. Meanwhile, the Empowerment theme allows groups to pursue personal enrichment and professional growth through executive seminars and themed industry tours.
HKTB has also partnered with top-tier local universities, such as the University of Hong Kong, to tailor executive seminars (on topics from AI to leadership), workshops, and campus tours, for corporate groups.
All of these details were revealed at a recent trade briefing, which coincided with a fam trip from October 22 to 27, 2025.
The event brought together over 80 top-tier travel agents from nine key shorthaul markets: the Chinese Mainland, India, South Korea, Thailand, Indonesia, Malaysia, Singapore, Vietnam, and The Philippines. Agents also had the opportunity to meet with local industry partners to exchange ideas and explore new business opportunities.
Suresh Gupta, director of India-based Eventrip Priority, opined: “The guide is really helpful as we need new ideas. The cruise and seminars at universities, as well as new attractions, give us the opportunity to sell Hong Kong to our clients from sectors like insurance and technology who want something new when revisiting a destination.”
Wing Wong, director of sales for Hong Kong-based Prince Travel, welcomed the Empowerment theme.
“Our MICE groups from South-east Asia opt for something beyond sightseeing. They look for company visits to learn more about other industries, and the industry-related tour is a great idea because it is not easy for us agents to arrange. Institutions like the Hong Kong Exchange are on the list; and I hope that exchange sessions with industry experts could be arranged rather than just a guided tour,” Wong said.
Changi Airport Group (CAG) has introduced FlightSaver Assurance, a new feature on the Changi App that offers travellers instant benefits when their scheduled departure from Singapore is delayed by three hours or more.
The feature is part of the app’s upgraded Save Flight suite, which also provides live flight tracking, real-time updates, and expanded destination airport information. Changi App is the first airport app globally to combine real-time overseas airport data with an opt-in flight-delay assurance programme.
The upgraded Changi App now offers FlightSaver Assurance, real-time flight tracking, and destination airport information for a smoother travel experience; photo by Changi Airport Group
Travellers can opt in to FlightSaver Assurance at least 12 hours before departure to receive S$10 (US$7) Changi e-vouchers if their flight is delayed by three hours or more. Vouchers are credited instantly to the app and valid for 30 days, useable at participating transit outlets. The programme runs until September 30, 2026, and may be refined for long-term adoption.
The upgraded app allows users to track flights from take-off to landing, access gate and baggage information, check local weather at their destinations, and receive push notifications for flight updates. Travellers can also purchase travel insurance via ChangiAssure and access additional travel services through the app.
James Fong, senior vice president, enterprise digital ecosystem & business, CAG, said: “At Changi, we are continually evolving our digital ecosystem to anticipate travellers’ needs. Travel should always feel effortless even as plans change unexpectedly.
“By introducing FlightSaver Assurance and enhanced in-app features, we want travellers to feel cared for. These latest upgrades bring us closer towards a smarter, more connected and worry-free travel experience that travellers can enjoy at their fingertips.”
Meetings and events are now essential drivers of business strategy, connection and growth; cover page of What’s Trending 2026 pictured
BCD Meetings & Events (BCD M&E) has released its annual What’s Trending 2026 guide, which explores the forces shaping the meetings and events industry in the year ahead.
Now in its ninth edition, What’s Trending2026 provides global insights, regional trends and practical guidance for organisations adapting to ongoing shifts in how meetings and events are planned and delivered. Topics include meetings as strategic investments, experiential and immersive event design and the growing importance of addressing neurodiverse audiences.
Meetings and events are now essential drivers of business strategy, connection and growth; cover page of What’s Trending 2026 pictured
According to the guide, economic uncertainty and budget constraints continue to shape the industry, prompting organisations to consolidate suppliers, optimise spend and focus on high-impact experiences that deliver measurable ROI. Immersive and inclusive event design – rooted in behavioural science, accessibility and storytelling – is fast becoming the gold standard for engagement.
The guide also features in-depth analysis of five regions: APAC, EMEA, LATAM, NORAM and the UK. For instance, in APAC, regional insights reflect cautious growth and a focus on domestic, experience-led events in cost-effective destinations.
The guide also outlines trending destinations for meetings, events and incentives for 2026: Scottsdale, Arizona; Manchester, UK; Berlin, Germany; Kuala Lumpur, Malaysia; and Mexico City, Mexico.
During the 2024–25 financial year, 149 future business events were secured
Business Events Adelaide announced a record 2024-25 financial year, securing 149 future business events for South Australia, injecting over A$684 million (US$447.2 million) into the State economy – double the previous year’s result.
At its AGM, chair Ian Horne confirmed the achievement, stressing that these high-calibre events drive jobs and long-term collaboration. He also highlighted the financial impact: delegates spend an average of A$1,165 daily in Adelaide.
During the 2024–25 financial year, 149 future business events were secured
While thanking the Malinauskas Government for its ongoing support, including a recent A$10.9 million allocation for business events over the next four years, Horne stressed that the results more than prove the value of the investment.
CEO Damien Kitto credited the success to the strong, collaborative “Team Adelaide” approach involving government, academia, and industry partners.
The strong economic figures align with Adelaide’s growing reputation on the world stage, most recently highlighted by its designation as the Most Improved Destination in the Global Destination Sustainability Movement Index.
Kitto noted that this momentum is linked to the State’s net-zero ambitions. With the potential hosting of COP31 still on the horizon, he stated that Adelaide’s visibility as a sustainable, tier-two destination has never been higher.
“Being selected as a COP host city would redefine how the world sees Adelaide, delivering long-term benefits across our economy, global reputation, and sustainability leadership,” Kitto said, confirming Business Events Adelaide is poised to capitalise on any resulting interest.
Green Canvas' auditorium; photo by Mandai Wildlife Group
Singapore’s Mandai Wildlife Reserve has opened a new events facility, Green Canvas, designed as a collaborative space “to canvas ideas for a greener and more sustainable world” within a lush, nature-filled environment.
Located in the eastern cluster of the reserve, the 3,500m2 of mixed-use facility comprises an auditorium, meeting space and two exhibition halls.
Green Canvas’ auditorium; photo by Mandai Wildlife Group
With tiered seating for 187 pax and a spacious stage, the auditorium is suitable for conferences, ceremonies and summits, as well as performances and other forms of entertainment.
The 350m2 meeting space can be used as four individual rooms, each with capacity for 20 pax in boardroom or banquet layout. Two rooms combined can accommodate 100 pax in theatre format, while four rooms combined is suitable for 350 pax in theatre format. Each room is equipped with the latest audiovisual technology to support both in-person and hybrid meetings.
The two exhibition halls are similarly flexible and adaptive, capable of being divided into two distinct areas or used as one space. It can hold 220 pax for gala dinners, or 700 pax theatre-style.
The pre-function lobby on level one is suitable for guest arrivals, registration, cocktail receptions or networking for up to 170 pax and offers direct access to the main exhibition halls. Another pre-function lobby, on level two, can accommodate 140 guests and is connected to the meeting rooms and auditorium.
A 50m2 VIP lounge furnished with a powder room can be used to host keynote speakers, dignitaries and other special guests.
Madrid is a globally top ranked city for meetings with fast-growing sectors of fintech, digital health, mobility and energy
Home to world-class museums, rich culinary scene and architectural marvels, Madrid is a cosmopolitan city with a vibrant city life. It also has a welcoming business environment, and is a popular city for meetings.
Last year, the Spanish capital was named the World’s Leading Meetings & Conference Destination for the sixth consecutive year, while the 2025 AMEX Global Meetings & Events Forecast ranked Madrid second among Europe’s top meeting destinations.
Cosmopolitan and connected
What makes Madrid a strategic location is its blend of modern infrastructure, safety, and charm. The city offers 218 direct flight connections to destinations across the globe, making it one of Europe’s most accessible capitals. Its highly developed public transport network, pleasant Mediterranean climate, and diverse range of hotels, venues, and cultural attractions make it an easy and enjoyable choice for both organisers and attendees.
From grand convention centres and contemporary hotels to heritage buildings reimagined for corporate events, Madrid provides a versatile setting for meetings of all sizes. Coupled with its rich natural surroundings, exciting culinary scene and cultural heritage, the city offers an inspiring environment for MICE events of all kinds.
A thriving economic powerhouse
Driving the city is its strong economy – Madrid has the fifth-highest Gross Domestic Product (GDP) in the European Union and is Europe’s second-largest hub for cross-border greenfield investment projects. This economic strength translates into a solid foundation for hosting international conferences, exhibitions, and business events.
Home to the headquarters of more than 200 multinational companies, including several listed in the Fortune 500, Madrid’s diversified business landscape reflects its global importance. It also houses major international institutions such as UN Tourism, reflecting its strategic geographical location. Additionally, it provides excellent access to the European and African markets while its strong historical, cultural and linguistic ties connect it to Latin America.
The city’s entrepreneurial dynamism further amplifies its appeal. Madrid is home to more than 3,500 active start-ups, accelerators, and incubators, with a growing tech ecosystem, especially in fintech, digital health, mobility, and energy.
As Southern Europe’s telecommunications and data hub, it is also at the forefront of sectors such as cybersecurity, video games, and big data – industries actively supported by Madrid City Council.
This dynamic ecosystem not only drives innovation but also positions Madrid as a hot spot for MICE in these sectors.
Madrid is also known for its ease of doing business, thanks to its legal network and availability of highly qualified talent. The city has 11 Unique Scientific and Technical Infrastructures (ICTS), seven institutes for advanced studies, and 23 universities and business schools. This
its business-friendly credentials is the city’s strong legal framework and wealth of talent. With 11 Unique Scientific and Technical Infrastructures (ICTS), seven institutes for advanced studies, and 23 universities and business schools, Madrid boasts a pool of skilled professionals. This concentration of knowledge institutions, supported by an extensive network of science and technology parks, creates a conducive environment for collaboration and knowledge exchange.
Madrid’s rich cultural heritage makes it a dynamic and interesting city for meetings
Elevating events
Meeting planners and organisers are well supported by the Madrid Convention Bureau (MCB). Two of MCB’s guiding pillars – respect for the environment and promoting sustainable, mindful events – have shaped the city’s MICE landscape in recent years.
The MCB is committed to providing the resources and environment to bring meetings and events to life, facilitating the transfer of knowledge and new business opportunities.
Qantas has appointed John Simeone to the newly created role of executive manager, offshore sales and alliances, reporting to CEO International Cam Wallace.
Simeone returns to Australia after nearly two years as CEO of Jetstar Asia, where he oversaw regional operations. With over 30 years in global aviation, he has extensive commercial experience across the Qantas Group, including a key role in restarting Qantas International sales post-Covid and a previous tenure as regional general manager, Asia, based in Singapore from 2019.
He will lead Qantas’ offshore sales teams and alliance partnerships, with regional general managers across the UK, Europe and South Africa, the Americas, and Asia, as well as the Alliances team, reporting to him. He will commence on December 1, 2025, with Nick McGlynn, Qantas Executive Vice President Asia, reporting to him.
The newly-opened Ritz-Carlton, Bangkok anchors the One Bangkok development with cosmopolitan elegance. Featuring the city's largest ballroom and a spectacular new penthouse suite, it delivers exceptional hardware and deeply authentic, soulful service for business and leisure travellers alike
Behind the imposing, Brutalist concrete that defines Zurich’s Oerlikon district lies a surprising secret. While its exterior honours the neighbourhood’s industrial roots, stepping inside Mama Shelter reveals a vibrant, neon-soaked world that is a far cry from its rigid shell
A polished urban retreat designed for business travellers, Hyatt Regency Kuala Lumpur at KL Midtown combines thoughtful design, seamless service, and exceptional facilities.
Ko joins BCD from JTB Business Travel Solutions, where he most recently served as general manager, business travel management. With more than 13 years of leadership experience in the travel management industry, Ko has held senior roles at both JTB and Carlson Wagonlit Travel.
He will lead Qantas’ offshore sales teams and alliance partnerships, with regional general managers across the UK, Europe and South Africa, the Americas, and Asia, as well as the Alliances team, reporting to him. He will commence on December 1, 2025, with Nick McGlynn, Qantas Executive Vice President Asia, reporting to him.
