Asia/Singapore Monday, 13th July 2026
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Fuel shocks and capacity limits to keep airfares, hotel rates high through 2026: FCM

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Screenshot of Felicity Burke (above) and Emma Duff conducting the FCM webinar; photo by Rachel AJ Lee

Corporate travel managers are facing a tougher reality heading into 2H2026 as geopolitical disruptions, astronomical fuel prices, and airline capacity constraints triggers a major surge in travel costs.

During The Road Ahead: Corporate Travel Trends & Market Outlook webinar by FCM Consulting last week, speakers warned that the pricing power remains firmly in the hands of suppliers, obliterating corporate budgets that were benchmarked against last year’s figures.

Screenshot of Felicity Burke (above) and Emma Duff conducting the FCM webinar; photo by Rachel AJ Lee

The pressure on travel departments is reaching a boiling point, with polling during the webinar revealing that 40 per cent of the noise regarding travel spend is coming directly from CEOs, CFOs, and corporate finance teams, while 70 per cent of participants identified ongoing airfare volatility as their primary concern.

The underlying catalyst for the current pricing surge is a prolonged capacity constraint, exacerbated by Middle East airspace disruptions that began earlier this year.

According to Emma Duff, principal consultant APAC at FCM Consulting, global airline schedules have taken a massive hit, with global capacity projections slashed by 53 million seats in May 2026 alone compared to February forecasts, marking the sharpest single-month downward revision of the year.

Duff emphasised the severity of the market conditions, and stated: “It is not a recovery story, it is a capacity constraint story at the moment, and has direct implications on availability and pricing.”

Reduced supply paired with sustained international demand has created a fare pressure scenario, especially as global airlines manage capacity so tightly that passenger load factors have hit historic highs, with the Asia-Pacific region leading the world at an unprecedented 85.1 per cent.

Compounding the capacity crisis is an enormous fuel shock that is reshaping base airfares. While the International Air Transport Association originally forecast jet fuel at US$88 per barrel for 2026, real-world costs have plummeted corporate expectations by sitting at around US$141 dollars per barrel – a staggering 60 per cent above forecast.

Duff noted that this massive cost will not “simply disappear” when regional conflicts ease because 22 airlines skipped transparent fuel surcharges altogether, and went straight into increasing their base fares.

“The cost is now baked into every published fare, every corporate rate, and every GDS display, and it is going to stay there until the airline chooses to refile,” Duff pointed out. As a result, global economy fares have surged nearly 19 per cent year-on-year to March, while business class tickets are up six per cent off an already elevated base.

The pricing pressure is equally severe on the ground, with corporate hotel programmes experiencing widespread inflation across the board.

Felicity Burke, general manager at FCM Consulting, revealed that for the first time in years, every single global region posted an average room rate increase simultaneously during 1Q2026, driving the global average room rate to US$212. High-occupancy markets like Tokyo, Sydney, and Hong Kong continue to see climbing rates, while major global hotel companies – including Hilton, Marriott, and Accor – are leveraging strong demand to report RevPAR increases of between five and 10 per cent to cover their own rising operational costs.

Burke and Duff advised travel managers that benchmarking against previous budget assumptions is no longer a valid strategy, and companies must immediately rest-test their travel policies, adjust budget expectations with the C-suite, and review rate caps. To mitigate these hikes, they urged organisations to utilise NDC channels for exclusive airline content, enforce advanced-purchase behaviours, and audit their travel risk frameworks to ensure traveller safety under sudden market disruptions.

Singapore Institute of Technology brings events veterans into classrooms

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SIT students undertaking the Events and Entertainment specialisation learn from events professionals

The Singapore Institute of Technology (SIT) will soon begin its third round of industry-academia collaboration that is designed to bring real-life applications in the events industry into the classroom.

For a full trimester, starting this September and ending December, students taking the Events and Entertainment specialisation under the Hospitality and Tourism Management Programme will get to learn from one events professional through a three-hour lesson that is aligned with SIT’s module requirements.

SIT students undertaking the Events and Entertainment specialisation learn from events professionals

Associate professor of SIT, Eunice Eunjung Yoo, said the first two editions of the industry-academia collaboration, which was initiated in 2025, had earned the support and participation of 32 industry professionals, whose expertise spanned events financing to event technology.

Some of these “professors for a day” included Kerry Lau, head of marketing at Oracle; Ong Wee Min, vice president of sales and MICE at Marina Bay Sands; Sam Lay, director, National Arts Council; and Nancy Tan, managing director at Ace:Daytons Direct.

Yoo, who is a member of the Singapore Association of Convention & Exhibition Organisers & Suppliers’ Executive Committee, works closely with industry professionals to design lessons that capture both academic and industry requirements, allowing students to be better prepared for the industry upon graduation.

“The lived experiences of these events veterans provide valuable learning points for our students,” Yoo stated.

As many of the industry experts who participated in the first two editions remain enthusiastic about contributing to talent development, Yoo said she would look at the possibility of inviting some of them back to support the next trimester.

Besides having industry professionals stepping in as lecturers, SIT also collaborates with industry players on projects that put students’ events management skills to the test.

One such project involves the Professional Convention Management Association (PCMA), where students are tasked to write an event proposal that is then judged by PCMA executives.

In another project, students participated in the academic research component of a JWC and Singapore Tourism Board-led Destination Development Model pilot, which seeks to connect business events with wider policy outcomes. They explored potential datasets and indicators that could strengthen the model, and selected participants were given a chance to attend IMEX 2026 in Frankfurt where the DDM was launched.

Additionally, SIT students benefit from internship opportunities with various industry organisations. Yoo shared that SIT students are highly regarded by companies that participate in SIT’s internship programmes.

Yoo believes that such industry-academia collaboration ultimately benefits the events industry, ensuring continued access to young and committed talents.

She noted that when students interact closely with events professionals, they gain a deeper understanding of the scope of business events and are encouraged to build a fulfilling career in the industry.

“Students realise that business events entail more than just conferences or meetings, and that the profession touches something much bigger. They will also learn how destinations have to work with the industry to attract international events, and discover the kind of potential career paths they could take,” said Yoo.

Cost pressures and ROI driving priorities in 2026: BCD M&E

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Organisations are shifting from programme growth to optimisation, prioritising cost control, proven ROI, and practical sustainability

The meetings and events industry has stabilised after years of disruption, but professionals now face intense cost pressures and rising demands for measurable value, according to BCD Meetings & Events’ 2026 Global Client Survey.

While most organisations expect budgets (57%), event volume (56%) and event size (70%) to remain stable, more than a third (36%) now identify demonstrating return on investment (ROI) as a key internal influence shaping meetings and events programmes.

Organisations are shifting from programme growth to optimisation, prioritising cost control, proven ROI, and practical sustainability

“Clients are functioning in a far more disciplined environment, where cost pressure, governance, and ROI expectations shape every decision,” said Bruce Morgan, global president, BCD Meetings & Events. “Organisations generally aren’t asking for more events; they want more value from the events they already run.”

Cost pressure remains the industry’s most significant external challenge, according to 85% of respondents, while organisations are also navigating increased complexity driven by cost containment measures (80%) and structural changes (48%). Together these findings point to a shift from rebuilding programmes to optimising them, making every event work harder and deliver greater strategic value.

“Budgets might be stabilising, but expectations certainly aren’t,” said Morgan. “That’s changing the way programmes are planned and measured – it’s creating greater demand for partners who can help customers navigate complexity while demonstrating clear business outcomes.”

Additionally, sustainability remains important but is becoming more selective and practical. Organisations are prioritising actions that are easier to implement and deliver measurable impact, such as traveling more sustainably (43%) and recycling materials throughout events (32%). Broader or more complex initiatives, including carbon offsetting and zero‑waste policies, have declined year-over-year, reflecting a more realistic approach aligned with governance and budget realities.

The survey findings suggest organisations are shifting their expectations from execution to strategic partnership, from activity metrics to outcome accountability, and from broad sustainability goals to targeted, realistic implementation. As programmes mature, meetings and events are increasingly evaluated through the lens of business impact rather than activity alone.

The survey, conducted between January and March 2026, gathered insights from 240 senior meetings and events stakeholders across North America, Europe, the UK, Latin America and Asia-Pacific.

Access and download the full Global Client Survey, here.

APSAE partners UIA ahead of inaugural summit

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Screenshot from the APSAE site

The Asia Pacific Society of Association Executives (APSAE) has entered into a knowledge partnership with the Union of International Associations (UIA) ahead of its official launch in July 2026.

The partnership was announced as APSAE prepares to launch the inaugural APSAE Summit 2026, which will take place on July 24 to 25 at Marina Bay Sands in Singapore.

Screenshot from the APSAE site

According to the organisations, the agreement will support collaboration, knowledge-sharing and stronger links between association leaders in Asia-Pacific and the wider international association community.

Founded in Brussels in 1907, UIA is an independent non-profit organisation that maintains databases and research resources on international associations, meetings and civil society organisations. APSAE, meanwhile, describes itself as a regional platform for association leaders, partners and knowledge institutions across Asia-Pacific.

The organisations said the partnership will provide opportunities for greater exchange of information and expertise while supporting the development of the association sector in the region.

Prasant Saha, president of APSAE, said the partnership with UIA would help strengthen connections between regional and international association communities, while supporting the development of a more connected association ecosystem across Asia-Pacific.

Cyril Ritchie, president of UIA, added: “We see significant potential in the Asia-Pacific region, and APSAE represents an important platform for bringing leaders together, strengthening collaboration, and advancing the role of associations in addressing regional and global challenges.”

Penang to host digitalisation and AI conference in July

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Press conference for the Penang Digitalisation-AI Conference & Exhibition

The Penang Digitalisation-AI Conference & Exhibition 2026 (PDX2026) will take place on July 15 to 16, 2026, at the Setia SPICE Convention Centre.

Organised by Operion in collaboration with the Penang Convention & Exhibition Bureau (PCEB), the event aims to provide a platform for discussions on AI, digital transformation, cybersecurity, workforce development and business innovation.

Press conference for the Penang Digitalisation-AI Conference & Exhibition

The conference is expected to attract participants from government agencies, multinational corporations, SMEs, startups, educational institutions, investors and technology providers from across the region.

PDX2026 will feature speakers from Malaysia, Singapore and Indonesia, with sessions covering topics such as AI adoption, digital transformation, smart manufacturing, ESG, talent development and cross-border collaboration.

Alongside the conference and exhibition, organisers will introduce a Food & Cultural Experience Zone highlighting Penang’s culinary heritage and Malaysian culture. The event will also include networking activities and a lucky draw programme for participants.

Speaking at the launch, the organising committee said the event is intended to support Penang’s ambitions in digital innovation, AI adoption, talent development and business collaboration while creating opportunities for knowledge-sharing and industry engagement.

The press conference at Olive Tree Hotel Penang also unveiled other key partners. Aside from PCEB, they include the Malaysia Productivity Corporation, Northern Corridor Implementation Authority, Penang Women’s Development Corporation, Malaysia Board of Technologists and Digital Penang.

Satellite cities

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The Secret Library at Novotel Tangerang BSD City

The landscape of Greater Jakarta’s hospitality sector is undergoing a shift as national and international brands aggressively expand into satellite hubs.

Cities like Bogor, Depok, Bekasi, Tangerang, and Karawang are no longer “overflow” zones for the capital; they are maturing into self-sustaining business event destinations in their own right.

The Secret Library at Novotel Tangerang BSD City

This evolution was sparked by a long-standing gap in infrastructure. Emi Ishii, general manager of Resinda Hotel Karawang, recalled that a decade ago, local factories needed to host events in Jakarta due to a lack of nearby venues.

“Our owner’s vision was to provide facilities for them,” Emi explained, noting that the hotel has a 1,300-capacity ballroom and six breakout rooms.

The subsequent influx of competing hotels and high demand for product launches and exhibitions pre-pandemic confirmed that the market was ripe for local expansion.

A similar trajectory can be seen in Cibubur. Since opening in 2019, Avenzel Hotel and Convention Cibubur has doubled its capacity to meet high demand, expanding beyond its original two ballrooms and 16 meeting rooms.

Selvi Novita, general manager of Avenzel Hotel and Convention Cibubur, attributed this growth to rapid regional infrastructure development: “Now we have 34 meeting rooms here and MICE contributes 60 per cent to our business.”

Recognising this potential, Marriott International has established a dual-branded presence in Pekayon, Bekasi, with Fairfield by Marriott and Four Points by Sheraton. Combined, the properties offer 12 function rooms and a Grand Ballroom for up to 500 guests, catering to executive workshops and medium-scale conferences.

Fairfield by Marriott Bekasi

Hendy Wijonyo, general manager of Four Points by Sheraton Bekasi, and Fairfield by Marriott Bekasi, views Bekasi as a key extension of Jakarta’s commercial ecosystem.

“As one of the largest industrial and commercial corridors in Indonesia, Bekasi is home to a diverse range of national and multinational companies,” Hendy said, adding that the hotel’s connection to Pakuwon Mall provides a “complete event experience” for business travellers.

The Artotel Group has also moved into these townships, recently opening the Artotel Living World Kota Wisata Cibubur, and Artotel Living World Grand Wisata Bekasi. These two properties serve distinct but lucrative niches – the mid-to-upper-class demographic of satellite cities, and the heavy industrial hearts of Cikarang and Karawang.

Eduard Pangkerego, chief operating officer of Artotel Group, noted that while demand has existed for years, high-quality venues were scarce.

“The presence of hotels with MICE infrastructure such as ours is expected to strengthen the current ecosystem, while simultaneously unlocking new suburban business opportunities,” he said.

The response to the opening of the two Artotel properties has been positive, Eduard shared. Operational since August 2025, the Cibubur property has secured significant government and corporate business. Recent clients include the National Nutrition Agency, with the hotel reporting strong enquiry volumes for the upcoming quarters.

Accessibility remains the primary catalyst for this growth, according to Eduard. The expansion of the LRT and various toll roads, such as the Cimanggis-Cibitung and Jakarta-Cikampek lines, has slashed travel times.

The new Trans Hotel Jakarta in Cibubur is another beneficiary of improved regional connectivity. Part of a massive integrated complex featuring a mall, theme park, and residences, the property recently soft-opened with a 900-pax ballroom and six meeting rooms.

West of the capital, the momentum continues in Tangerang. Accor recently added the Novotel Tangerang BSD City to its portfolio, positioning it to capture the booming business events sector in South Tangerang and Banten.

Adi Satria, senior vice president of operations and government relations for Indonesia and Malaysia of Accor, opined that BSD City has become one of the region’s most dynamic districts.

“The hotel’s proximity to Indonesia Convention Exhibition BSD City creates strong synergy. Many organisers and exhibitors require venues for preparation meetings prior to exhibitions, as well as evaluation meetings,” he explained.

Faced with rising competition, properties are stepping up their game.

Avenzel Hotel and Convention Cibubur has refurbished its rooms, added rental offices, and upgraded its tech with smart TVs and a ballroom Videotron.

To compensate for not being attached to a mall, Selvi said: “We provide free shuttles to nearby malls and tourist spots around Cibubur and Sentul.” As such, the property remains a high-volume hub, recently hosting government seminars for 1,000 guests.

Similarly, Resinda Hotel Karawang has refined its strategy to offer more personalised service.

“The key is to understand the needs and capacity of each client,” Emi said. “If a company only has a budget for banquets and restaurants rather than rooms, we focus on that.” This approach has secured major upcoming bookings, including the Happyoukai Asia Region event in 3Q2026 and several regional supplier gatherings.

Millennium Hotels and Resorts recalibrates to support experiential events

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A series of asset enhancements, review of operation processes and service training is underway across properties of Millennium Hotels and Resorts (MHR), as the global hotel company seeks to improve its support for meeting planners who increasingly prioritise experiential events.

In an interview with TTGmice, Cinn Tan, MHR’s chief commercial officer, said meeting planners no longer judge a venue as a space for their events, but as a partner that can bring their ideas to life.

MHR is committed to raising the quality of its hotels’ event venues through recent and ongoing asset enhancement projects; Grand Copthorne Waterfront’s executive lounge (pictured) is refreshed and welcomes private meetings

To win over such meeting planners, venues need to be flexible – something that could be challenging for hotel groups that have built efficiency through standardised procedures, according to Tan.

“We recognise the change and that MHR hotels need to present more than just cookie-cutter event offerings. If our hotels are able to deliver on customisation and personalisation for business events, we have a good chance of competing strongly in the high-value MICE space,” said Tan.

MHR is presently reviewing operations to allow hotel teams to offer out-of-the-box support, such as procedures for converting outdoor spaces into a unique venue for private gatherings and the curation of flexible banquet menus with room for customisation. It is also designing staff training to enable service for unique setups.

“Additionally, we are working with our teams to bring local experiences into our event offerings, such as local dishes for the banquet menu and sustainability activities with a local touch. We hope to inject wellness elements into our programmes too. Altogether, these ideas will help meeting planners elevate their programmes hosted at MHR properties,” Tan added.

Recent and ongoing asset enhancement projects have also taken the growing expectations for venue flexibility into consideration, shared Tan.

With the Grand Copthorne Waterfront in Singapore’s massive transformation in 2024, for example, event spaces were outfitted with cutting-edge technology, including wireless video signal transmission, laser projectors, and 2K to 4K high-resolution LED video walls, to support higher intensity production should the need arise.

“The meetings segment is something that we want to focus on, so whenever we upgrade or enhance our assets, we are committed to raising the quality of the meetings spaces. We would also consider how other spaces could be made flexible so as to support private events. Such transformable spaces include the hotel lobby, restaurants, the executive lounge, and the presidential suite,” said Tan.

MHR has 10 properties undergoing asset enhancements now.

While the overall cost of events is rising, Tan said hotels could still help meeting planners fulfil their experiential objectives “with some creative thinking”. And should the budget be “really out”, Tan said MHR could recommend other MHR properties in destinations that are a better fit in terms of pricing.

With 145 hotels across 80 destinations in the MHR portfolio, Tan believes that meeting planners will find something “suitable and exciting”.

Royal Caribbean expands Asia leadership role

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Ben Bouldin has expanded his responsibilities at Royal Caribbean International and will now serve as president, China and managing director, Asia.

Previously president of Greater China, Bouldin will oversee the company’s broader Asia business while continuing to lead operations in China.

He joined Royal Caribbean in 2014 and has held senior commercial, sales and marketing roles across the UK, Europe, the Middle East, Africa and China.

Studying the past to enhance the future in Australia’s Northern Territory

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The NT’s Aboriginal culture and spectacular archaeological sites were a feature of the WAC-10 Congress, photo by Tourism and Events NT

Brought to you by Northern Territory Business Events

When the 10th World Archaeological Congress (WAC10) was staged in Darwin in Australia’s Northern Territory (NT) in 2025, it was the NT’s strategic proximity to Asia, capacity for a meaningful connection to the world’s oldest living culture and spectacular archaeological sites that impressed more than 2000 delegates from 80 countries. 

International business event held in Australia for the first time

Congress sessions were held at the Charles Darwin University city campus; photo by Tourism and Events NT

The World Archaeological Congress (WAC) was founded in 1985 and is a non-government, not-for-profit membership organisation offering a forum for those who study or have an interest in the past. The quadrennial Congress attracted archaeologists, heritage professionals, anthropologists, historians and Indigenous leaders from across the globe for a week of knowledge sharing, cultural exchange and collaboration. 

The Northern Territory was selected as the host destination for WAC-10 as a result of a bid prepared for Flinders University by the NT Government’s official convention bureau, Northern Territory Business Events. As part of the bid process, Charles Darwin University’s Northern Institute was identified as a supportive NT host partner for the congress. 

Learning from the world’s oldest living culture

Technical tours guided by scientists and the Traditional Custodians enabled delegates to visit Kakadu, Australia’s largest National Park, which is dual-listed on the UNESCO World Heritage Register for its unparalleled natural ecosystems and immense archaeological and cultural significance.

Spectacular locations such as Nourlangie and Ubirr were included, home to some of the greatest rock art masterpieces in the Park. Delegates also visited the township of Cooinda which sits on the banks of the Yellow Water Billabong, and is recognised as one of the most spectacular wetland regions in the world. 

Delegates said the NT’s cultural connections made a significant contribution to the success of the Congress.

“I love how connected Darwin is with the local culture,” said Ruben Claro “Kim” Reyes IV, graduate and researcher with the University of the Philippines School of Archaeology. “My favourite part was being able to explore Kakadu. It was amazing seeing the artwork and even more amazing to see the living stakeholders of these important archaeological sites, still here today.”

an image of an aboriginal guide showing an archaeological site in Northern Territory Australia
The NT’s Aboriginal culture and spectacular archaeological sites were a feature of the WAC-10 Congress, photo by Tourism and Events NT/Helen Orr Yibekka Kakadu Tours

Legacies and community engagement

One of the Congress sessions featured the official launch of the Barunga Aboriginal Knowledge Centre.  Located in a remote NT Aboriginal community, the Barunga Centre provides a platform for Aboriginal people to earn income by teaching cultural protocols and conducting research on Aboriginal society and culture.

“Personally, I’ve found the Indigenous component really enlightening,” said professor Karina Croucher, professor of Archaeology, Heritage and Wellbeing at the University of Bradford in the UK.

“With the support of Indigenous communities, it just highlights the way forward for archaeology – of people working together, of community, of us thinking about the future and the role that archaeology can play. I think the Northern Territory is a fantastic location to actually highlight those themes.” 

A diverse archaeology programme 

The academic programme staged at the Charles Darwin University city campus encompassed plenary and general sessions, academic workshops, forums, keynote panel discussions and poster presentations – a total of 175 sessions focussed on 26 different themes, with 20 sessions running concurrently.  

A cultural festival ran parallel with the WAC-10 programme, showcasing Indigenous cultures from various nations. It featured visual and performing arts, with Australian Aboriginal Elders, teachers and artists sharing their stories, artworks and ancient traditions. 

The Youth Mill Performing Arts Company at the WAC-10 congress dinner; photo by Tourism and Events NT

Social programme embraces cultural themes

The WAC-10 opening night reception was staged at the NT’s premier cultural facility, the Museum and Art Gallery of the Northern Territory, whilst a gala awards dinner for over 1,200 guests was held outdoors 

 on the Darwin Esplanade in parkland overlooking Darwin Harbour. An informal dinner was also staged at Mindil Beach Sunset Market, with more than 200 specialty stalls featuring multicultural cuisine, art, crafts and entertainment.

Another uniquely-NT event was the screening of the award-winning Indigenous film Ten Canoes at Darwin’s iconic outdoor Deckchair Cinema, which sits nestled in lush gardens on the edge of Darwin Harbour. 

Pre- and post-congress touring options offered to delegates included cruising on Darwin Harbour, visiting stunning Nitmiluk (Katherine) Gorge, Arnhem Land, Kakadu and Litchfield National Parks and staying in NT outback lodges. 

The WAC-10 academic secretary Professor Claire Smith AO highlighted Darwin and the NT’s great connectivity for international delegates: “With 50 per cent of our delegates coming from overseas, Darwin was a great destination in terms of air access. The direct flights from Singapore took just over four hours, with one-stop connections from the UK, Middle East, Africa, America and beyond. I don’t think Darwin can be beaten as an international congress city.”  

Further information on Australia’s Northern Territory for business events is available at www.ntbusinessevents.com.au

A unified front

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What sits at the top of your professional “to-do” list as you take the helm this year?
Alongside creating demand and converting demand for Australia, a major priority is expanding how we tell our product stories to our target audiences. We have rolled out a significant new focus on agritourism product via a dedicated section on Australia.com, showcasing 32 unique “food bowls” across the country – a theme that resonates with incentive groups too.

We are also heavily focused on regional dispersal; our data shows that 20 per cent of business events spend continues to land outside of the main metro cities – so we continue to showcase the depth and breadth of Australia’s diverse destination offering.

Looking back at recent performance, how did Australia’s business events landscape wrap up last year, and what is the current outlook?
The industry is feeling remarkably optimistic. When looking at our broader performance, out of our 16 priority leisure markets – most of which sit within the Asia-Pacific region – almost every single market posted growth, except India which has been flat.

Looking ahead, we do not foresee any downward trend in leads coming through. While we recognize that business events carry long lead times, we are noticing that incentive groups are booking much closer to their actual travel dates, a trend particularly prominent with our clients out of India.

With major ongoing global geopolitical tensions, have you seen a direct impact on event delivery?
We actually have not seen a slowdown in leads, and there is no immediate impact on our numbers. Anecdotally, we’ve even received a few leads regarding the relocation of events to alternative destinations, with some confirmed to be coming through to Australia.

The baseline international demand is there, and most people still want to travel internationally for business events. However, what we are monitoring closely is the impact that fluctuating flight costs might have on travel, and that behaviour varies significantly by individual market.

How is Business Events Australia actively supporting domestic suppliers and international buyers through these uncertain economic climates?
Our biggest tool right now is regular communication. We have been running fortnightly webinars for the Australian industry to provide a unified voice and clear reassurance using big-picture data. We have to be careful as an industry to stick to the facts, refer to the data, and ensure we do not talk ourselves into unfounded concerns.

For example, when you look at actual seat capacity, international aviation capacity to Australia is up and tracking strong. Our webinars are incredibly well-received because they present aggregated data from our surveys and insights provided directly by our industry partners regarding the leads they are securing. This directly informs our collective strategy.

Attracting business events is not just a government effort. How are you seeing the wider industry play its part?
It is a complete “Team Australia” approach. The industry gives us direct on-the-ground insights – such as what kinds of leads they are getting and if volumes are increasing – which we then aggregate and feed it back out to them. Beyond that, major case studies show how resilient international travel remains.

For instance, Julia Swanson (CEO of Melbourne Convention Bureau) highlighted the massive success of the Women Deliver conference. Held during a period of intense global uncertainty, it brought thousands of delegates from 130 countries to Melbourne, showcasing that the appetite for travel remains completely intact.

Looking at the upcoming calendar, what are some of the standout events defining Australia’s current trajectory?
We have an incredibly robust pipeline. A few major standouts include the Australian Data Centre World & AI Summit, heading to Melbourne in September, pulling in 1,000 association delegates, and the International Conference on Intelligent Robots and Systems is locked in for Sydney in October 2028, bringing 3,500 people.

Also announced at IMEX Frankfurt was the SITE Global Conference, confirmed to be hosted in Gold Coast, Australia for the very first time in 2028. We are also looking forward to Australia Next 2027, our premier regional incentive showcase, which will take place in Sydney.

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