Asia/Singapore Monday, 22nd December 2025
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UFI Global Congress goes digital this November

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Through the congress, UFI continues their mission throughout the Covid-19 pandemic to galvanise the industry

UFI, the Global Association of the Exhibition Industry, confirms that this year’s Global Congress will be a digital-only event, and take place from November 16-18.

Themed Resilience, the Global Congress will feature a strong line-up of speakers from across the world to deliver world-class content, while bringing the industry together to network, meet and share experiences.

Through the congress, UFI continues their mission throughout the Covid-19 pandemic to galvanise the industry

Confirmed speakers include economist Florence Eid-Oakden, ambassador Wolfgang Ischinger (Munich Security Conference), industry leaders Charlie McCurdy (Informa Markets), Carina Bauer (IMEX), Hugh Jones (Reed Exhibitions), Mary Larkin (Diversified Communications) and Simon Kimble (Clarion Events), digital experts Dahlia El Gazzar (DAHLIA + Agency) and Marco Giberti (Vesuvio Ventures), and many others.

The programme has been built around prime regional time slots for Asia/Pacific, Europe/Middle East/Africa, and the Americas – so delegates don’t have to be online around the clock to follow the event. Instead, they can connect and follow live from their own timezone, and review other sessions on-demand.

Three packages are available for UFI members, including single tickets and discounted tickets for groups of five or 10 colleagues from a UFI member company. Tickets will cost €145 (US$170) per person for group bookings, and €245 for a single registration.

Delegates who registered for the previously planned face-to-face gatherings in Basel and Dubai will be contacted and rebooked based on their preference.

The home of the digital Global Congress will be an online portal, hosted on the Grip platform, with technology from Glisser embedded. Grip is filling the role of UFI Technology Partner for the event, while Glisser is UFI Digital Event Partner.

The platform will go live approximately a week before the start of the Global Congress, allowing participants to become familiar with it and to already begin networking, using the platform’s match-making and scheduling features.

AMEX GBT makes move on 30SecondsToFly

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Intelligent chat is the new standard for corporate travel service

American Express Global Business Travel (GBT) has acquired 30SecondsToFly, a technology start-up specialising in artificial intelligence (AI) and messaging for business travel.

The 30SecondsToFly technology will enhance the travel experience for GBT’s clients’ travellers by increasing the number of service options available to them throughout the trip lifecycle.

Intelligent chat is the new standard for corporate travel service; screenshot from 30SecondsToFly’s website

In addition to live chat via the Amex GBT Mobile App and Apple Business Chat, travellers will be able to initiate automated servicing requests from their preferred messaging service. This AI-powered self-service option will complement GBT’s global network of travel counsellors.

GBT’s director of new business ventures, Gabriel Ayache, said: “Many business travellers want the speed and convenience of self-service. But they also take comfort in knowing that teams of travel counsellors are always there to have their backs. 30SecondsToFly has developed a ground-breaking experience for both travellers and travel counsellors that will optimise the GBT service experience and enhance our messaging capabilities.”

The technology will be integrated into GBT’s services over the coming months. The terms of the deal, which closed on October 8, will remain undisclosed.

Corporate events are broken – but don’t blame the pandemic

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Singapore is now making its way towards Phase 3 of reopening, with changes to regulations on the size of permitted group gatherings expected. Add to that measures to allow safe and gradual resumption of economic activities, it could seem like the Meetings, Incentives, Conferencing and Exhibitions (MICE) industry is about to turn the corner back to ‘normal’.

Going digital also brings with it a whole new set of challenges in keeping the audience engaged and interested

The real question is whether ‘back to normal’ is what the industry needs.

The truth is, corporate events have been in desperate need of a shake-up for years. The pandemic shone a spotlight on this, but it isn’t the reason why the current model is broken in the first place.

The problem with MICE events
For many, the essence of the MICE experience can be summed up this way: high-cost, low-value and impersonal convention centres.

This comes as no surprise given most businesses have viewed MICE events exclusively as a place to close deals, with bright lights and big-name speakers there to create deals for companies, not delight customers. If an attendee has a great experience, it’s a bonus, not a priority.

At a time when customers are craving a stronger sense of connection with the businesses they support, events can be a company’s greatest tool in fostering a feeling of community. But B2B businesses missed this opportunity for years prior to the pandemic, and they’re destined to continue missing it after.

As organisations around the world are forced to confront their events strategy — or lack thereof — many are planning to merely replicate the offline experience in a one-size-fits-all virtual mould. And it’s an approach that simply won’t work.

The future of events
Now, without the option of relying on the attention-grabbing installations and impressive sound systems to command participants’ attention, how can businesses re-engage their audience virtually?

Different strokes for different folks
Event participants often come from diverse backgrounds and countries, especially for regional conferences. Traditional in-person events lack the flexibility to cater to the needs of these unique audience groups – from language or time zone differences, to their preferred content format.

Going digital eliminates the constraints of time, space and language, and enables concurrent delivery of wide-ranging, interactive content formats like fireside chats, live panel sessions, debates and masterclasses – many of which would be almost possible at an in-person gathering due to the logistics challenges of cramming all those activities into a two-day event.

For example, INBOUND 2020 hosted more than 70,000 guests, with over 40 per cent of attendees located outside the US. To enhance and ensure the experience for attendees was inclusive, talks had English subtitles, while a range of sessions provided French and German subtitles for non-English-speaking guests.

Skip, pause, rewind
Around 80 per cent of participants join virtual events for educational purposes – but how can they take away from the learning experience with clashing session schedules or session fatigue?

INBOUND 2020 offered the option of subscribing to the Powerhouse Pass, where participants can view session content through 2021. On-demand content allows attendees to revisit sessions, explore new activities or take a break, without the pressure of conforming to a rigid agenda. Participants now have the option to pick and choose from formats that they find the most engaging, and enjoy them at a pace that best suits their learning style.

With 20 per cent of total attendees actually viewing virtual events on-demand, organisers need to get onboard with providing content that participants can access wherever, whenever.

Shifting from participation to engagement
Audience engagement is one the biggest contributing factors to having a successful event, but also the largest challenge faced by organisations when it comes to hosting virtual events.

To address that, INBOUND 2020 leveraged a custom-built virtual platform, supported by meetup tools to enable both individual or group discussions among key speakers and participants. Where sessions were pre-recorded, speakers often joined the live chats to interact with the audience and address questions.

Facilitating more than 275 breakout sessions over the event, INBOUND 2020 provided an interactive experience for attendees to exchange perspectives and connect with key thought leaders. Participants were able to take the opportunity to form lasting, meaningful connections with their industry peers, and get the most out of their event pass.

Covid-19: A catalyst for change
The Covid-19 pandemic has highlighted the need for drastic change in the MICE industry. While virtual events might not completely replace in-person ones, 92 per cent of marketers are planning to incorporate virtual events into their strategy going forward.

A new era of events is about to begin, and the gatherings that are able to create a deep sense of belonging for attendees are the ones that will rise to the top in the digital-first world.


Shahid Nizami is the managing director, Asia Pacific, at HubSpot. Based in the company’s APAC headquarters in Singapore, Nizami is responsible for HubSpot’s performance across South-east Asia, Australia, New Zealand and India.

Before joining HubSpot, Nizami led the account management business for Google Cloud in APAC where he managed a team spread across six different locations. Before Google, he held several leadership positions at Oracle.

Leveraging gaming for online events

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Hot idea
Marry gaming and virtual reality technology to bring about an even more immersive and interactive experience for online MICE events


Brief
Singapore-based software development and technology services company, RADX, created Asia’s first 3D virtual reality (VR) conference for Smart Connectech Asia 2020.

Organised by Excelpoint Systems, Smart ConnecTech Asia 2020 is a two-day event to bring together their business partners, customers and colleagues around the world.

Highlights
The RADX VR platform enabled networking, product presentations and demonstrations, as well as the exploring of the exhibits. The experience was just like being at the physical trade event, and allowed interactive networking and engagement opportunities among the exhibitors, speakers and participants.

RADX 3D VR conference was developed from Unity, a platform for real-time, immersive, multiplayer experience. The platform showed promise and led to Analog Devices, and Rohde and Schwarz, to come aboard as key exhibitors.

“With the acceleration of large-scale online engagements, we can extend the 3D VR application to meetings, retail malls, tourism and even live concerts or performances,” said Leslie Han, partner and COO of RADX.

“Our VR solutions work with video conferencing or live streaming platforms to provide a 3D immersive with possible face-to-face interactions,” added Rob Chong, founder and CEO of RADX.

Transitioning the event to the VR platform has been a significant step in keeping business plans and developments on track in the pandemic period.

Next, RADX will be launching more online events like conferences, meetings, night bazaars and concerts to bring group participation back during the pandemic.

RADX will continue to work with event organisers to bring virtual reality experiences into physical events event after Covid-19.

Challenges
The event area had to be designed and created from the ground up, for the user experience in VR to mirror their offline counterparts as closely as possible when at existing venues.

It took a team of 10 specialists across Malaysia, Singapore, Thailand and Vietnam around five months to turn the vision into reality.

Event Smart ConnecTech Asia 2020
Organiser Excelpoint Systems
Dates September 9-10, 2020
Attendance more than 500 registered participants from over 15 countries

MEA’s CEO steps down

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CEO of Meetings & Events Australia (MEA), Robyn Johnson, will resign from her role effective November 12, 2020, and will be relocating to the NSW South Coast.

Johnson held the post for four years, during which she rebranded MEA’s flagship annual conference as ‘Evolve’ and positioned it as a key event on the industry’s calendar; launched a scholarship programme to educate NSW regional students; grew MEA’s National Awards programme and launched the Celebration of Excellence publication; and developed a new website and CRM platform for the organisation.

Johnson further shared that she will continue to work in the events industry, but will first be taking a short break to move and settle into a new home and a new community.

China’s Xishuangbanna welcomes a Pullman

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Pullman Resort Xishuangbanna guestroom

Pullman’s opening in Xishuangbanna is the 40th Pullman hotel within Greater China’s network.

The 412-key Pullman Resort Xishuangbanna offers 1,400m2 of meeting and banquet spaces. This includes a 660m2 pillarfree grand ballroom equipped with large LED screens, alongside six multifunctional rooms. An adjacent 1,500m2 private Dream Lawn allows for al fresco dinners or open-air cocktails as extensions of meetings and events.

Pullman Resort Xishuangbanna guestroom

Facilities onsite include a fitness centre, an outdoor swimming pool, an executive lounge, and four restaurants and bars such as the Dai Yunxuan Chinese restaurant.

Pullman Resort Xishuangbanna is part of the Sunac Xishuangbanna Resort, an 880,000m2 lifestyle, leisure, tourism and culture resort hub in south-west China.

The complex includes Sunac Land amusement park and Water Park, and Sunac Mall, a shopping centre with restaurants, lifestyle and fashion boutiques, children’s entertainment, IMAX theatre, and supermarket. There is also a Dai Show Theatre, as well as two other hotels, bar street, residences, a hospital and schools. Xishuangbanna International Airport is a 20-minute drive away.

Travel consultants of tomorrow

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Brought to you by Amadeus

travel-consultants-new-world-travel-blog-image

More than 50 per cent of business leaders within the travel industry have attributed people to their organisation’s success even as technology offers new frontiers, uncovers Amadeus’ new report, The Travel Consultant of Tomorrow.

However, the Covid-19 crisis has accelerated the need to enhance workforce skills, as new technologies and ways of working were disrupting jobs and the skills employees needed to do them. Even newly acquired skills may quickly become obsolete, as seen in ILO Global Commission on the Future of Work.

In the travel agency workforce, more than one third of business leaders said that competencies, recruiting and retaining the right talent were their biggest concerns. Many travel agencies said they struggle to find people with the right technical skills to build, implement and manage new technology, alongside human abilities such as creative thinking and problem solving. AI and automation will see the role of the travel agent become more dynamic, as the World Economic Forum describes, “Personal travel assistants who are partially data scientists, partially lifestyle gurus.”

Moving forward with delivering better journeys, industry leaders have identified four areas where the travel agency workforce will need reskilling:

1. Evolve from being travel bookers to travel consultants

The rapid adoption of AI and smart technology will see travel agents evolve from being travel bookers to well-rounded travel consultants. In Amadeus’ report, 46 per cent of business leaders will invest in automation over the next five years, followed by dynamic pricing (35 per cent) and mobile strategy (35 per cent). These technologies will free up time on simple tasks such as office administration and booking flights.

Industry stakeholders have also observed, these travel consultants of the future will need to be versed in navigating technology, as well as being apt in providing personalised services in supporting travellers and businesses.

2. Master the fundamentals of travel and digital technology

When we consider the role technology has played – particularly during the pandemic – one example that comes to mind is how real-time data and travel technology tools have assisted travel agents in dealing with massive reschedules and ticket cancellations

As technical skills become highly valued to travel agency businesses, travel consultants will need to have greater understanding of coding for their website and apps, analysing traveller data for risk management and planning, and digital marketing to connect with online consumers. Social media skills training should be conducted for all customer-facing teams, not just the marketing department.

3. Build adaptability and resilience to manage disruptions effectively

The pandemic has shown us how critical it is to plan and prepare for disruptions. Travel consultants will be expected to have access to the latest border control guidelines, safety protocols at the destination and onsite cleanliness updates for the hotels and services they’re arranging.

Travel employers should consider how to motivate and upskill a workforce that may need to manage disruptions for travelers and corporation remotely. Partnerships with technology companies who can alleviate crisis impact and offer relief measure solutions; agility and adaptability skills in the hiring process; creating multi-disciplinary and diverse teams; and being responsive by means of offering different channels of contact are a few options.

4. Strengthen emotional skills to foster stronger customer relationships

In these challenging times, a differentiator for travel agencies is the ability to connect with customers on an emotional level, commented Ali Hussain, chief innovation & technology officer, ATPI Singapore. For travel consultants, this means honing in on interpersonal skills to listen and connect with what matters most to travellers.

About Insights for the New World of Travel

Amadeus has prepared a series of reports that looks at ‘Insights for the New World of Travel’, highlighting strategic areas for travel sellers to focus on. In the latest report, we highlight how consultants are the heart and soul of the travel agencies and empowering them with next-generation technology tools can help deliver better traveller journeys.

For more insights from our report, download the study on travel consultants of tomorrow here.

PATA, TTGmice decipher state of business events

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After years of working relentlessly to emphasise its critical contribution to the national and global economy, the business events industry has finally been presented with the perfect opportunity to drive home its point through the Covid-19 pandemic and resulting disruption of business activities.

The Future of Business Events is the second article by TTG Asia Media’s editorial team for the PATA Crisis Resource Center. Drawing observations and insights from leading industry organisations such as UFI, International Congress and Convention Association, and Exhibition and Event Association of Australasia, TTGmice reporters look at what governments and industry stakeholders are doing to sustain the industry as recovery begins slowly but surely, in an online/offline form for the time being.

Although business events are largely disabled today, industry leaders say that the legacy of pre-pandemic gatherings is still working its magic to spin off continued knowledge acquisition, trade possibilities, and wider community support.

A pirouette of vitality

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Auckland is home to more than half of the country’s top 200 tech companies

If there was a country that promised the exceptional experiences that come with corporate events but in a Covid-safe environment, New Zealand would easily tick those boxes.
Having managed the Covid-19 pandemic reasonably well, the country is in a better position than most to receive business groups when its borders reopen.

“There’s an absolute eagerness to get back on the radar for business events globally when it makes sense to do so,” said Lisa Hopkins, chief executive of Conventions and Incentives New Zealand (CINZ).

Auckland is home to more than half of the country’s top 200 tech companies

“Everyone’s prepared to be part of the journey and we’re working hard with our partners to bring visitors back into the country through our BE Reconnected event in December, which will be the only business events tradeshow in New Zealand this year and possibly the only one of its kind globally for international buyers”.

Auckland will be the focus as the host city for BE Reconnected but Christchurch is also attracting much attention, where CINZ, New Zealand’s annual business events showcase, will be hosted for the first time in 13 years next May.

“Following the completion of key urban regeneration projects in Christchurch, New Zealand’s most walkable city is now home to brand new business, shopping, arts and entertainment precincts,” said Ross Steele, general manager of Te Pae Christchurch Convention Centre. “It puts Te Pae within easy reach of more than 2,000 hotel rooms, and some of the city’s best restaurants, bars, galleries and markets.”

Meantime, Hopkins’ said her previous experience working in Singapore has made her aware of the importance of safety for Asian clients.

“Asia is a risk-averse market but the way New Zealand has handled itself during this crisis will give comfort that visitors’ health and safety sits at the heart of our response and how we conduct business moving forward. This includes the Covid Code, an industry initiative designed to amplify health and safety measures at events, but also tracking and tracing,” she elaborated.

Christchurch: city on the rise
The South Island’s largest city has shaken the dust off its last major earthquake nine years ago to emerge as the country’s newest business events destination, complete with brand new meeting spaces, inspiring public art, and restored heritage venues.

Christchurch is also described as New Zealand’s future-focused city, leading in its strategic strength sectors it calls “Supernodes”, in areas such as global health tech, aerospace and future transport.

The much-anticipated opening of Te Pae Christchurch Convention Centre early next year will be its crown for conference meetings, located 20 minutes from the international airport.

Te Pae will offer 24 meeting rooms, a 1,400 seat auditorium divisible into two 700 seat spaces, and a 200 booth exhibition hall. It will be operating the new VenueShield environmental hygiene programme as a member of the ASM Global group.

Christchurch is also a doorway to many of the South Island’s stunning array of options for pre- and post-event touring. These include visiting vivid turqoise lakes in Mackenzie, thermal spas in the resort town of Hanmer Springs, and Kaikoura three hours north of Christchurch, where visitors can find the country’s leading eco-tourism destination and whale-watching capital.

Auckland: a seasoned, buzzing metropolis
New Zealand’s largest and internationally most accessible city offers the sophistication of a big metropolis without compromising on the experiences the country is famous for.

Playing host to the 36th America’s Cup next year, Auckland is also an innovation and technology centre with 60 per cent of New Zealand’s top 200 tech companies based here.

There are several themes to choose from when it comes to experiences that may be incorporated as part of a business event or conference. For instance, bucket list adventures can include oyster-shucking on Waiheke Island, an America’s Cup Sailing Experience, or a seafood cooking masterclass at Auckland Fish Market.

High adrenaline experiences are also on offer, where options such as eco-ziplining, luxury helicopter transfers, a seaplane ride or a climb on the Auckland Harbour Bridge are on the table.

Groups can also combine Kiwi culture with a culinary experience at the Maori Kitchen, which serves indigenous food cooked the traditional hangi way that uses heated stones in a process that takes six hours to prepare.

Auckland’s showcase convention centre, the New Zealand International Convention Centre is scheduled to open in 2023. But there are several other venues that can host more than 3,000 delegates, such as the Vodaphone Events Centre and ASB Showgrounds.

Queenstown: small town big on experiences
This famous resort town is a perennial favourite for visitors with good reason. Queenstown is synonymous with stunning landscapes and adventure-rich activities where nature does the heavy lifting for wow experiences.

Ideal for groups of up to 400 at a time, the town will be able to incorporate more experiences in a shorter itinerary with new products like the Oxbow Adventure Company, scheduled to open this year at the iconic Nevis Bluff. Guests are promised quite a ride with a world-exclusive jet sprint boating experience, 4WD off-roading and clay bird shooting on offer all in one place, function space included.

Also new and unique to Queenstown is the ability to rent handmade nordic tipis from Sweden to create distinctive, rustic glamour style pop-up settings for events and further increase event capacities.

This town is especially suited for small incentive groups with access to great wine growing regions, several international standard golf courses and diverse ski areas. There’s even the opportunity to fit in a flight and crayfish trip where visitors can also take in views of Lake Wakatipu and glaciers of the Forbes Mountain range.

Queenstown’s largest single function space is the Coronet Peak Base Building which accommodates 600 people in a theatre setting.

Andaz Xiamen throws opens its doors

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Exterior

The Andaz Xiamen has opened in south China, within the mixed-use development of The MixC and close to Xiamen Botanical Garden.

The property houses 304 rooms, including 20 suites with separate living rooms. Business travellers will be happy to know that all non-alcoholic minibar drinks and snacks are complimentary in each guestroom, as are local telephone calls and Wi-Fi.

The hotel offers almost 2,000m2 of Nanyang-inspired event space, including seven standalone spaces ranging in size from 80m2 to 900m2, where the latter can cater up to a maximum 800 guests.

Other spaces include the 900m2 Ballroom with a 9.5m-high ceiling, the 200m2 Pool House complete with a show kitchen which can house 72 for a board meeting or 170 guests theatre-style.

After meetings, business travellers can unwind at the 24-hour fitness centre, yoga room, heated 25-metre outdoor swimming pool, or have a tipple at one of the four F&B venues. Choices include the Andaz Lounge where guests can drop by anytime for complimentary non-alcoholic drinks and snacks; the No. 101 Chinese Restaurant serving local Minnan and Chaoshan cuisines with a twist; More Than Wine for cocktails; and the all-day European cafe and bar Sugar Pavilion.

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