AMEX GBT makes move on 30SecondsToFly

Intelligent chat is the new standard for corporate travel service

American Express Global Business Travel (GBT) has acquired 30SecondsToFly, a technology start-up specialising in artificial intelligence (AI) and messaging for business travel.

The 30SecondsToFly technology will enhance the travel experience for GBT’s clients’ travellers by increasing the number of service options available to them throughout the trip lifecycle.

Intelligent chat is the new standard for corporate travel service; screenshot from 30SecondsToFly’s website

In addition to live chat via the Amex GBT Mobile App and Apple Business Chat, travellers will be able to initiate automated servicing requests from their preferred messaging service. This AI-powered self-service option will complement GBT’s global network of travel counsellors.

GBT’s director of new business ventures, Gabriel Ayache, said: “Many business travellers want the speed and convenience of self-service. But they also take comfort in knowing that teams of travel counsellors are always there to have their backs. 30SecondsToFly has developed a ground-breaking experience for both travellers and travel counsellors that will optimise the GBT service experience and enhance our messaging capabilities.”

The technology will be integrated into GBT’s services over the coming months. The terms of the deal, which closed on October 8, will remain undisclosed.

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