Asia/Singapore Saturday, 20th December 2025
Page 529

Celebrating little victories

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West Australia (WA) declared itself open for business events with no restrictions tied to organising meetings from July 18. How did you pull that off when all the other Australian states are still struggling to get to that point?
I think there are two major factors. The first is from a health position. Covid-19 entered the WA community a few weeks after the East Coast. I think our government and health officials were able to learn lessons and have a bit more time from a planning perspective, which enabled us to manage Covid-19 exceptionally well. We’ve had no community transmissions within the state for a couple of weeks now. So, from a health perspective, we were in a very good position very early on.

From an industry perspective, we had to get our message to the government. A lot of the policies were around shopkeepers… (However,) the business events sector had collapsed. We went from probably our biggest national and international year to zero.

I distinctly remember walking out (of the Perth Convention and Exhibition Centre) on March 13, being the last one at the venue and turning the lights out. It was a harrowing experience. The industry started engaging with the federal government very quickly.

However, I recognised that decisions were going to be made at a state level from a health perspective and the states are moving at different speeds in recovery.

We had initial engagements with Tourism Western Australia, which is a government entity, and some meetings with the tourism minister. But it was pretty clear that the ecosystem from a tourism perspective is very wide and has multiple players, some who don’t necessarily speak the same language of business events with regard to trade and investment visitation. So, I asked the minister if he would form a subcommittee that would focus purely on restarting the business events sector, and that was endorsed.

We then had multiple engagements with the broader community because the state wants to apply the same rules to the event space across all gatherings. We did some workshops, understood the overarching principles that businesses would need to return to in a safe manner.

Step by step, we’ve worked through any challenges that we needed to address and were successful in getting the most recent announcement where we can now operate at 50 per cent occupancy and from July 18, revert to 100 per cent.

That’s a great achievement. But is there any talk of a second wave of infections that could put business events back into lockdown stage again?
We’re very uniquely positioned in WA in that we are well connected globally but we are also isolated. We’re extremely confident that in WA, it’s going to be managed exceptionally well, but I understand from a global and regional perspective there’s going to be a phased recovery.

The challenge we have is that there are still obstacles on the road for the recovery of the industry sector. (Fortunately,) we’re in the same timezone as South-east Asia. That’s significant for us because people can not only host events within WA and in Perth, they can operate a hybrid model or online model in the same timezone so it doesn’t disrupt people’s normal business day or activities.

Perth is very uniquely placed to suit the industry which has adapted during this period. And I think they’ll learn to monetise that moving forward with the ability to operate within a larger global audience that’s within the same time-frame and in a very safe environment.

Which Australian state do you think will be next to arrive at this point where they can declare business events back to normal?
That’s a tough question but I would say South Australia or New South Wales are probably in a good position. It really comes down to the health advice and the conversations industry leaders are having with the government in those state. It’s a partnership we need, as we don’t want to reopen our venues and have setbacks. We want to give our customers a level of confidence so they can make their bookings and travel arrangements knowing they’re not going to have to undo those plans and suffer the financial repercussions of that.

What has been the response of the business events community in Perth so far since announcing the re-opening?
As soon as we had the Premier’s announcement, we started receiving calls. Our sales team got enquiries on the same day within the hour (of the announcement).

We’ve also reached out to our national clients because international travel dates have yet to be determined and we have confirmed events as soon as September. We were very fortunate that while we had some initial cancellations when Covid-19 hit, probably 95 per cent of our bookings that were impacted had simply rescheduled into the calendar year 2021 and 2022. That just shows the confidence (the market has) in Perth as a destination for business events.

What is your reading of delegates’ demand, as they are both eager and cautious at the same time about the return of events?
Yeah, look, it’s a very interesting question and you know, I don’t have a crystal ball. But I’m sure you’re aware of the Australian Football League, and WA is now becoming a (football) hub. We’re fully expecting the two local teams to play to a full house of 60,000 people this month.

I think that shows consumer confidence is coming back quickly and I don’t see it being any different in the business events space, especially when the majority of those events will now occur in the last quarter of this year, and predominantly into the next calendar year.

I think time will also give delegates confidence that travel can be done in a safe way, because people need to get used to getting back into their work environment and onto public transport.

But with international borders still closed until probably December or January at least, what does that mean for Perth Convention and Exhibition Centre and business events in Perth, generally?
Perth as a destination has grown up in recent years. We’ve got fantastic airport infrastructure and the state has been investing heavily into city precincts. We now have the first Ritz-Carlton in Australia while Westin and InterContinental have both opened, so that’s over 3,000 hotel rooms that came online in the last year or two.

Perth was doing exceptionally well pre-Covid-19, with record tourism numbers.

I expect (business) to bounce back because the destination hasn’t changed; it’s just about the confidence from the decision-maker. We will be working hard with Business Events Perth to tackle that challenge, possibly looking at tactical marketing campaigns and B2B marketing tools, as well as staging multiple destination showcases within the (local) destination.

We’re now in discussions with Business Events Perth to create our story about WA, its capacity, and destinations within Perth and regional to bring clients back into the state.

This has been quite a trying time for everyone in the business events industry but you’ve had a role to play in making change happen and moving the industry forward. What’s the journey been like for you personally?
It’s been tough, even though there’s been some small wins on the way and there’s still a long road to recovery. Leadership in this period, especially with my staff, has been really important. I made it a personal goal to talk to all our staff in groups before we closed our venue, to explain the situation.

We stood down over 500 staff. We are now in the stage of bringing staff back slowly. We’re still assessing when our reopening day will be.

You have corporate responsibilities to your parent company and its financial pressures. But also, it’s been refreshing to reach out and speak to clients on a regular basis, to make a point of finding out where they’re at with their organisation, where their thoughts lie now and moving forward.

It’s been quite an interesting journey, not one that I want to repeat too often, but I’ve been very fortunate as well, that I enjoy my nature walks and hiking so I’ve been able to squeeze a couple of trips into Perth’s Great Southern regions and do some beautiful walks. (These activities have) recalibrated me to deal with what we need to on a day-to-day basis.

Speaking to peers and people within the industry and collaborating have given me a sense of energy and purpose, and that keeps my batteries recharged.

IBTM World continues with mentorship and investment programmes

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IBTM World crowned Canvas Planner the winner of its event incubator last year. Photo: IBTM World

IBTM World will carry on with its Event Business Accelerator (EBA), an investment and mentoring programme for event industry entrepreneurs, this year in Barcelona from December 1-3.

Launched last year, EBA grants people who have an idea, product or service related to the events industry the opportunity to participate in an intensive mentoring programme, culminating in a live pitch for funding to a panel of potential investors at IBTM World.

IBTM World crowned Canvas Planner the winner of its event incubator last year. Photo: IBTM World

This year’s mentors are Richard John, chief operating officer of Realise, a specialist events services and training agency; Giorgia Sanfiori, executive and team coach; Viona Terleth, a business and personal development expert in the international MICE Industry; Majbritt Sandberg, a serial entrepreneur; and Ingrid Rip, a certified event designer and trainer.

On the judging panel are Lori Pugh Marcum, co-creator of IBTM EBA and head of meeting innovation for Meeting Professionals International; David Preston, CEO of Realise; Mark Riches, advisor, and SME Investor; and Jason Allen Scott, serial entrepreneur, author and keynote speaker.

IBTM World is inviting submissions from entrepreneurs with a business that has been in existence for no longer than three years; who have a bright idea for an events business, product or service; or who have up to three years’ experience in running their own business related to the events industry. Applications will close on August 31, 2020 and the finalists will be announced mid-September.

CINZ and PCMA sign strategic alliance agreement

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CINZ and PCMA

Conventions and Incentives New Zealand (CINZ) and the Professional Convention Management Association (PCMA) have inked a partnership aimed at supporting and professionally developing the larger business events community.

Karen Bolinger, PCMA managing director for APAC, said in a statement this partnership is a great opportunity to support post-pandemic business events industry recovery and build both organisations through collaboration and cross-promotion.

CINZ and PCMA’s new agreement will allow access into the latter’s educational content

Bolinger shared that PCMA is looking forward to working more closely with the New Zealand business events community, which she called “a strong market with enormous potential on the world stage”.

CINZ chief executive, Lisa Hopkins, indicated the agreement with PCMA signals major benefits for CINZ members and the wider industry.

Hopkins elaborated that CINZ members will now have access to PCMA’s education content – including the Digital Events Specialist (DES) certificate programme – as well as Covid recovery resources.

Both associations will also be working together to develop education sessions at PCMA and CINZ conferences; as well as conduct a joint research on the scale and value of business events for the region.

“CINZ will also work with Tourism New Zealand Business Events’ to support future group attendance from New Zealand to PCMA’s Convening Leaders’ summit,” Hopkins added.

Just last month, CINZ inked a partnership with the Business Events Council of Australia (BECA) to collaborate on issues mutually affecting their markets.

Navigating the digital shift

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Hot idea
Balance social distancing with cybersecurity by conducting an internal audit of your technology providers. When it comes to hosting virtual meetings, ease and efficiency doesn’t always translate to safe and secure


Brief
When Singapore’s coronavirus lockdown, dubbed as the “circuit breaker”, was announced in April, it put a brake on all live events and public gatherings.

What ensued was a tsunami of online meeting requests, WebEx calls and webinar invitations, as the business events industry hastened its pivot to the virtual world – and the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) was no exception.

The SACEOS secretariat worked in record time, cutting through red tape, to host its annual general meeting (AGM) online in June — a first for the 40-year-old association.

Highlights
Like most associations, the SACEOS AGM provides one of the few opportunities for members to voice their concerns, engage directly with the executive committee, and – most importantly – cast votes to affect leadership and constitutional change.

Protecting members’ voting rights was thus a key priority for the secretariat, and finding a tech provider that integrated e-voting, file sharing and live webcast functionality – all within budget – was no mean feat.

Cybersecurity was also high on the agenda to ensure votes could be properly validated and internal auditors could have video access to the meeting to observe proceedings.

“Navigating the virtual meeting space right now is a minefield,” SACEOS president, Aloysius Arlando, said. “We know from our members that many event professionals struggle to stitch together multiple technology providers behind scenes to meet client needs. For small teams, this isn’t always feasible.”

SACEOS worked with board management software provider, Azeus Convene, to create a customised platform that lives up to its goals of transparency and inclusion, and meet the government’s code of conduct for AGMs held amid the “elevated safe distancing period”.

“We employed a rigorous evaluation process when selecting a technology provider to ensure the platform was secure and allowed our meeting to remain compliant with the governing laws for societies in Singapore,” Arlando said.

The result was a pioneering virtual model that allowed members to securely submit proxy votes and questions ahead of time.

During the meeting, members were also invited to submit questions via a chat function or to dial-in with a voice call.

Azeus Convene sales and marketing manager, Kevin Yoo Seunghee, said SACEOS was one of the first trade associations in Singapore to convene a virtual AGM.

“SACEOS took a very forward-thinking approach to the Covid-19 crisis and came to us looking to co-create a digital solution that provided a secure environment, but was also user-friendly,” he said.

“Working with SACEOS gave us insight into the unique needs and challenges of associations, especially during this difficult time. The experience has also allowed our business to expand and created a number of new leads (among members who were inspired to adopt the solution for their own clients).”

Challenges
Like all pioneers, SACEOS hit a few bumps on the road to digital transformation.

Engaging a panel of internal auditors, made up of members of the executive committee and its legal counsel, helped the secretariat conduct its due diligence in selecting a technology provider. This entailed an extensive evaluation of five different vendors, followed by a blind vote and unanimous decision to work with Convene.

The same panel of auditors observed the voting framework before and during the meeting to ensure compliance.

While the AGM ran into a few technical difficulties, those were deftly handled by the association’s honorary secretary. Ongoing housekeeping reminders helped acquaint members with the virtual platform, though several senior members needed additional help to navigate the digital tools.

Moving forward, Arlando said the association will soon offer training to members on how to embed digital capabilities and will seek to introduce pre-event tutorials ahead of each virtual meeting to help attendees familiarise themselves with the chosen platform.

Event SACEOS 40th Annual General Meeting
Organiser SACEOS
Venue Virtual meeting via online application AGM@Convene
Event date June 9, 2020
Number of participants More than 100

Safety of business travellers paramount post-pandemic

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Corporate travel managers meeting face-to-face for the first time since the pandemic happened

At the inaugural China Corporate Travel Community (CTC) Roundtable Discussion, held offline in Shanghai on June 17, 2020, participating tourism suppliers and corporate travel managers placed emphasis on post-pandemic safety measures for employees on business travel.

Seeking to make the event a turning point for the corporate travel industry, the corporate travel buyers network persisted with holding the event face-to-face, shared Benson Tang, executive director, CTC.

Corporate travel managers meeting face-to-face for the first time since the pandemic happened

Aside from emphasising that the two-way interaction at offline events cannot be replicated with virtual meetings, CTC also wanted to highlight that China – as one of the countries worldwide where physical events have been allowed to resume – is able to successfully ensure a safe environment for meetings amid the pandemic.

Despite the risk of transmission, the need for multiple layers of checks and approval requested for by their companies, as well as other concerns and challenges, delegates were committed to attending the event, shared Tang. This demonstrated the eagerness industry players had for learning and face-to-face interaction.

Corporate travel has reached a defining moment, noted Tang. Companies that survive the pandemic will become leaders in the industry, however, the uncertainty and how long the pandemic will last remains.

However, despite the difficulties industry players were facing, seeing the unity of the corporate travel industry at the roundtable discussion and the eagerness of tourism suppliers and corporate travel managers to work closely with each other was heartening.

Prior to the pandemic, corporate travel had been a seller’s market, noted Tang. With suppliers now relying on each business deal to survive, they were very willing to listen to the requests of and provide assistance to corporate travel managers.

They also sought to comply with health and safety requirements in the new normal. Even at the RFP and bidding stages, they included cleaning and sanitation services.

Hotels, for instance, put forth the cleaning of hotel rooms with photocatalytic sanitising spray.

Meanwhile, corporate travel managers did not make use of the crisis to push prices down. In fact, they saw themselves as being in the same boat with suppliers, shared Tang.

Managers realised that corporate travel coming to a standstill would not only impact upstream and downstream businesses in tourism, from hotels to travel agencies, but also their own livelihoods.

Corporate travel managers are also facing cost pressures from the rise in airfares for the short term, commented Tang.

Nevertheless, the downtime provides managers with the opportunity to reassess their companies’ travel policies while keeping staff safety at the forefront of their minds.

Managers need to, for instance, understand how contactless travel works in practice and equip themselves with an understanding of health and safety measures, including photocatalytic sanitising technology and the equipping of staff with hand sanitisers.

They would also need to draw up a clear list of requirements allowing staff on business travel to minimise contact – such as asking for contactless hotel check-in – and present the list to suppliers.

Taking these steps will help ensure employees can put their minds at ease during corporate travel.

Simultaneously, corporate travel managers need to strengthen their partnership with companies providing pertinent services for the pandemic and post-Covid-19 period, including medical and security risk services company International SOS and risk management solutions company WorldAware.

They would also need to draw up contingency plans, detailing response measures in case employees show symptoms of Covid-19 while on business travel.

By reassessing the corporate travel programme in the downtime and turning attention to areas neglected in the past, companies can demonstrate to employees their commitment to addressing their concerns amid the pandemic. In turn, this can boost employee loyalty and increase their sense of belonging to the company.

One company taking the downtime to reassess the products and services – such as the ROI and KPI of tourism suppliers – is FedEx. According to its assistant to managing director, Ido Gu, to ensure costs are kept at their current levels, the company is assessing whether suppliers’ mobile reservation processes are streamlined.

For Sha Tao, senior procurement manager and personal, business and mobility cluster lead-Greater China, Philips Global Procurement, employees’ health and safety is paramount for a company’s success. Philips is in discussions with tourism suppliers to ensure health and social distancing measures are put in place, shared Sha.

Meanwhile, Nixon Chung, founder and managing director, Camloy International, shared that that SMEs place the same emphasis on employee welfare as international corporations.

As the founder of a regional SME, his concerns include the safety of employees on business trips amid the pandemic, as well as providing employees with training on sustainable tourism, shared Chung.

For tourism suppliers, reworking products to match new market demands is paramount. Besides coming up with comprehensive plans to meet health and social distancing requirements, suppliers need to ensure an open channel of communication with corporate travel managers. – Translated by Angela Teo; this article was first published in TTG China

Far East opens first outpost in Japan

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Singapore-based Far East Hospitality has taken over the management of the Village Hotel Ariake Tokyo and rebranded it to the Far East Village Hotel Ariake.

The 306-key hotel is located in Koto City, the eastern part of Tokyo, and is currently targeting the domestic business community as it’s located near to Tokyo Big Sight – the largest convention and exhibition centre in Japan. A free shuttle to Tokyo Big Sight is provided as part hotel amenities.

Superior room with queen bed

Guestrooms are fitted with the latest technology such as AI speakers that allow guests to make multilingual voice commands. Facilities on-site includes a coin-operated laundromat, self-serve vending facilities such as money changes, and a restaurant.

To minimise contact, Far East Village Hotel Ariake will also have self-serve kiosks for check-in and check- out and contactless payment solutions.

Village Hotel Ariake Tokyo was the first hotel under the Village brand to expand its presence outside of Singapore.

New DOSM for The Anam Cam Ranh

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Mandy Tran Thi My Dung has joined The Anam Cam Ranh as director of sales and marketing.

She makes the move from Hyatt Regency Nha Trang, where she was the property’s director of sales and marketing for a year.

Prior to that, the Vietnamese was with Sheraton Nha Trang Hotel and Spa for eight years, where she served as the hotel’s director of sales and marketing for almost seven years.

With nearly two decades of experience, the seasoned hospitality professional has served as director of sales at the Dalat Palace and Dalat Du Parc Hotel (formerly Sofitel Dalat and Novotel Dalat, respectively), as well as a wholesale sales manager for the Park Hyatt Saigon and Hotel Equatorial Ho Chi Minh City.

Qatar Airways returns to the skies with “bumper day of flight resumptions”

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Qatar Airways resumed flights to 11 more destinations worldwide on Wednesday, in its largest single day of restarts, as it works to rebuild its network devastated by the pandemic.

The destinations are Bali Denpasar, Beirut, Belgrade, Berlin, Boston, Edinburgh, Larnaca, Los Angeles, Prague, Washington DC, and Zagreb.

Qatar Airways reinstates 11 destinations on July 1

The airline said that it intends to expand its network to more than 430 weekly flights to over 65 destinations by mid-July. Planned additions include Toronto (July 4), Ankara (July 9), Zanzibar (July 11), Kilimanjaro (July 13), as well as Bucharest, Sofia and Venice (July 15).

Qatar Airways said in a statement that it “continues to work closely with governments around the world to resume commercial flights in line with entry restrictions”.

The carrier said that it plans to resume almost two-thirds of its pre-Covid-19 network by the end of the month. The airline expects its number of flights to almost double in July with close to 3,500 flights scheduled, compared to just under 2,100 in June.

Qatar has extended its booking policies to allow greater flexibility, including unlimited date changes. Passengers can also change their destination as often as needed, provided it is within 5,000 miles of the original destination. The airline will not charge fare differences for travel completed before December 31, 2020. All tickets booked for travel up to December 31, 2020 will be valid for two years from the date of issuance.

Asia and EMEA to lead recovery of business travel sector: FCM Travel Solutions

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Shanghai pictured

A majority of organisations will take a phased approach to resuming domestic and international business travel over the next 12 months, with Asia and EMEA leading the charge.

This is according to a State of the Market survey by global travel management company, FCM Travel Solutions. A total of 1,600 business travel managers, bookers and travellers in EMEA, Asia, the Americas, India, Australia and New Zealand took part in the first phase of the survey last month. FCM clients taking part in the study spanned national businesses spending around US$100,000 per annum to large multinational customers with annual travel spends of over US$100 million.

Domestic travel has gaining ground in China as restrictions ease; Shanghai pictured

Seventy per cent of participants agreed or strongly agreed that they expected to increase business travel gradually over a period time with consensus peaking in business travel returning domestically in one to three months (40% of respondents) and internationally in six to 12 months (32% of respondents).

The easing or complete lift of border restrictions ranked as the primary trigger for resuming business travel (70% said this would have a significant impact) closely followed by organisational endorsement that it is safe to travel (68% of respondents indicated traveller safety will have a significant impact and must be reflected in travel policy).

However, only half of the respondents believe that their business travel volumes will eventually reach pre-coronavirus levels.

Business travel recovery will be led by Asia and EMEA, according to survey participants in those regions. In Asia, 50% of respondents have already begun booking domestic travel and 37% expect to resume international travel in three to six months.

In EMEA, 37% of survey participants expect to travel domestically within one to three months, and 32% anticipate starting to book international trips within three to six months. This is due to faster opening of borders intra-region and easier movement geographically compared to the rest of the world.

The highest level of uncertainty around when domestic and international business travel will resume significantly was in the Americas with 28% of respondents saying that they did not know when travel would return.

“Many companies will be looking to Asia and Europe, where restrictions have started to ease gradually. China was the first market that bounced back within Asia and we saw domestic travel climb significantly through a steady upward trajectory (prior to Beijing’s recent outbreak at Xinfadi market),” said Bertrand Saillet, managing director for Asia, FCM Travel Solutions.

Other notable findings in the State of the Market study’s first phase are as follows:

  • Companies in the mining and construction sectors indicate the fastest return to travel: 64% of respondents in mining sector expect to travel domestically within one to three months and 69% of respondents in construction sector expect to travel domestically and internationally within the same timeframe.
  • Construction (39%), training & education (35%) and financial services (34%) sectors indicate increasing business travel within first six months, due to a shorter lead time in arranging business travel.
  • Winning new business (43% of respondents) and managing existing client relationships (39% of respondents) are the two dominant business activities motivating organisations to a return to travel.
  • While a large portion of respondents indicated a need to revamp travel policy post-Covid-19, 28% of respondents were unsure what needed to change. Of those that did indicate areas for travel policy change, “health and hygiene” and “duty of care” considerations were the two dominant categories.
  • When asked whether changes implemented during Covid-19 will reduce their need for business travel, there was a 50/50 split between participants agreeing or disagreeing.

“It is imperative that we not only help companies to restart their business travel programmes, but also elevate it. From these insights, we want to optimise efforts and orchestrate travel recovery by aligning our client’s future travel policies with their business recovery plan. This research reveals the fundamental principles of an organisation’s focus on business travel after the pandemic and will help us to translate into tangible actions contributing towards a corporate’s travel recovery programme,” added Saillet.

Phase Two of the State of the Market study has now been launched among the same 1,600 participants in order to review and monitor any marked variation in the first round of results while governments continue to relax lockdown restrictions, propose air travel corridors, or implement quarantine periods for international travellers.

“The business travel landscape and the needs of our customers have changed beyond all recognition over the last few months and business travel conditions will continue to evolve and shift as everyone comes out of the other side of the global pandemic,” said Marcus Eklund, global managing director, FCM Travel Solutions. “It’s vital that we understand if and how our clients in each market, and industry sectors will start to travel again, and their primary concerns and objectives when they do so.

“The first phase of our State of the Market study has given us valuable insight into this process and how we can provide the best level of support. However, the whole post-Covid-19 era is still full of uncertainties and everyone is living and working in an environment that will continue to change. This State of the Market study is therefore an ongoing research project including customer polls in phase one and two, which will be followed by further in-depth customer interviews and focus groups over the next two months,” said Eklund.

Adelaide stakeholders come together in MICE recovery campaign

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Team Adelaide stakeholders sat down to discuss the State's road to recovery

Team Adelaide, convened by the Adelaide Convention Bureau (ACB), has developed a Covid-19 economic recovery end-to-end marketing campaign.

This SA FE campaign markets an Adelaide South Australia promise of exemplary health and safety standards and procedures as freedoms return. The campaign also promises that the sector and its stakeholders will do everything in their power to ensure that delegates will be in the safest possible environment, and take care of them from arrival to departure.

Team Adelaide stakeholders sat down to discuss the State’s road to recovery

ACB’s CEO Damien Kitto said that the suite of multi-use marketing material, to be utilised by ACB members – who include Adelaide Airport, AHA (SA), IHG, Accor, Hilton, Adelaide Convention Centre, Adelaide Showground, Adelaide Oval, All Occasions Management and Adelaide Expo Hire – promotes the capability of South Australia as the State which can develop and market an end-to-end SA FE strategy.

“Such a strategy should ensure our intra- and interstate business guests can feel confident to travel here to join us, and to stay, and work with us,” he said.

“The campaign adds our “Team Adelaide” united weight behind South Australia’s post-Covid economic health recovery; a necessity that each ACB member organisation strongly supports,” noted Kitto.

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