Asia/Singapore Friday, 2nd January 2026
Page 735

Wrapping corporate incentive experiences in virtual gift boxes

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How did the inspiration for Xoxoday come about?
Back in 2012, myself and three friends – Manoj Agarwal, Kushal Agarwal and Abhishek Kumar – decided to start a company with the idea of innovating in the gifting space.

Xoxoday started off as Giftxoxo. Back then, it was more about providing innovative gifting solutions to consumers. However, a few months into the business, we realised that we needed to look beyond consumers and innovate further for corporates if we really wanted to disrupt the gifting space.

How did you come up with the concept of corporate gift boxes?
The whole concept of gifting in organisations was inclined towards either cash or (material) things. Most people also expected their gifts in a tangible physical form. For this, Xoxoday created personalised gift boxes with the recipient’s names engraved on it.

The box holds a host of experiences that they can choose from, such as learning to fly an airplane, driving a vintage car, milking a cow, getting a naturopathy session, or adventure sports such as scuba diving.

Experiential travel and activities are a strong differentiator in our catalogue (and these) catch the attention of organisations. (They have) opened up to the concept, (as) they realise that gifting experiences makes a difference to employees’ lives and they actually come back to work rejuvenated.

Who are your key clients?
Xoxoday serves both retail consumers and enterprise clients; we have more than 800 global clients. Our business portfolio comprises Experiences & Activities, Enterprise SaaS Rewards Platform, and Gift Vouchers. (Besides Singapore), we have offices in Bangalore, Delhi, Mumbai, the UAE, the US and Australia.

What potential do you see in Singapore?
Singapore’s well-developed enterprise ecosystem is what attracted Xoxoday. We are looking for opportunities to partner with top corporates for their RnR and loyalty programmes. It’s quite motivating to see how large multinational companies collaborate with small local companies to generate a competitive edge and create value through innovation in Singapore.

Singapore’s ideal geographic location, connectivity with world’s fastest growing markets, and contribution towards the growth of the Asia region make it an ideal launch pad for companies pursuing opportunities in Asia.

How are you reaching out to corporates in Singapore?
We reach out to HR or marketing heads via e-mails, events and referrals. This is followed up with meetings and discussions where we brief them about our products and how gifting experiences can make a difference to employees’ lives.

Once the contract is signed, we sell Xoxoday’s platforms for rewards, recognition, engagement and communication.

How is it like working with clients in Singapore?
The RnR and customer loyalty solutions on our employee engagement platform are becoming popular among our international clients. The platform generates a happiness score, which can be used to align your team around the objective that matters most. This helps HRs identify and fix issues, increase employee retention and save on constant recruitment.

Also, the corporates here are very particular about automated products (that are also) simplified.

What are some differences you’ve seen between the India market and the Singapore market?
The Singapore market tends to be more responsive to new concepts and innovative solutions, (so) decision-making is much faster here. We have also noticed that the market is not quite open to new ideas unless there is a need.

How does Singapore as a travel destination compare to others you have in your catalogue?
Singapore has a huge potential to become a hub for curated experiences. People look for activities that are divided into categories such as adventure (scuba diving, trekking), tours (photography, food), outdoors (biking, horse riding), indoor (mystery games, pottery workshops) and wellness (spa treatments). High-quality experiences such as these can be found in Singapore.

What are your future plans for the Singapore market?
Our prime objective would be to become established as a leading tech company for HR, marketing, RnR, engagement, and customer loyalty with our catalogue of curated experiences. This would also add value to the travel and tourism industry in Singapore. Also we would like to set up a base in Singapore to handle our business in South-east Asian countries.

Iconic hotel to rebrand as The Okura Tokyo in 2019

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A rendering of the room in the Okura Heritage Wing

Come September 2019, The Okura Tokyo will replace the established Hotel Okura Tokyo, which has been Hotel Okura’s flagship since opening in 1962.

Hotel Okura will rebrand its flagship Hotel Okura Tokyo, established since 1962, as The Okura Tokyo when it reopens in September 2019.

A rendering of the room in the Okura Heritage Wing

After the revamp, the luxury hotel will offer a total of 508 rooms across across two buildings. The smaller of the two buildings, the 17-storey Okura Heritage Wing will boast its own reception, the Yamazato Japanese restaurant and Chosho-an tea ceremony room.

The larger Okura Prestige Tower, at 41 storeys, will also offer fine dining options and banquet facilities – one of which will be the largest ballroom in Tokyo. Guestrooms will begin on the 28th floor, offering vistas of Tokyo from every room.

The refurbishment will include a full restoration of its main lobby, which will sport “legacy decorations” including hexagonal Okura Lantern ceiling lights, and lacquered tables and chairs arranged like plum flowers.

A rendering of the main entrance. Photo credit: Copyright 2018 Taniguchi and Associates

The Okura Museum of Art will also have its second coming following the hotel rebrand. Originally established in 1917 as Japan’s first privately operated art museum, its collection includes around 2,500 works of art, among which are three National Treasures, 13 Important Cultural Properties and 44 Important Art Objects designated by the Japanese government.

Hotel Okura has also unveiled The Okura Heritage Brand, a new brand that emphasises “traditional Japanese dignity and elegance” to complement its existing The Okura Prestige Brand. The Okura Tokyo will be the Okura family’s first “Two Brand, One Operation” hotel, a concept that the company will expand going forward.

Advanced individual reservations for The Okura Tokyo will be accepted from April 2019; while reservations for meetings, incentives, conferences and exhibitions will be possible from September 2018.

Indochina is next target for Oakwood’s expansion

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From top: Oakwood Residence Hanoi’s façade; an aerial rendering of Oakwood Premier Phnom Penh and Oakwood Hotel & Residence Phnom Penh within the One Park compound

Serviced apartment operator Oakwood Worldwide will expand into Indochina as part of its regional growth strategy, with three properties set to open in Cambodia and Vietnam next year.

“We have been steadily growing our stronghold in China and Japan and are thrilled to be broadening our presence in South-east Asia,” said Dean Schreiber, managing director, Asia-Pacific, Oakwood Worldwide. “Cambodia and Vietnam have been rapidly developing with healthy economic growth rates and this is an opportune time for Oakwood to establish itself as we foresee increasing demand for long-term accommodation.”

From top: Oakwood Residence Hanoi’s façade; an aerial rendering of Oakwood Premier Phnom Penh and Oakwood Hotel & Residence Phnom Penh within the One Park compound

In Cambodia, Oakwood Premier Phnom Penh and Oakwood Hotel & Residence Phnom Penh will feature 220 units and 168 units respectively, offering guests a choice of hotel rooms; studio, one-, two-, and three-bedroom apartments, as well as penthouses.

Both properties will be situated within One Park – a prime mixed-use development comprising office and retail space, medical centre, international school and residential towers.

Over in Vietnam, Oakwood Residence Hanoi will become the brand’s third property in the country after Oakwood Apartments Ho Chi Minh City and Oakwood Residence Saigon.

Situated next to the West Lake on Dang Thai Mai Street, the Hanoi outpost will feature 265 studios, one-, two- and three-bedroom apartments, as well as penthouse units. Facilities include a children’s playroom, swimming pool with pool bar, gym, as well as meeting and restaurant facilities.

All three Indochina properties are slated to open in mid-2019.

AccorHotels cements plans for Pullman Khao Lak Resort

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rendering of the upcoming Pullman Khao Lak Resort

AccorHotels has signed an agreement with Thailand-based real estate developer Khaolak Inter for a Pullman-branded property in the coastal town of Khao Lak.

Slated to open in 2021, the Pullman Khao Lak Resort will feature 50 family suites and a large kids club, specifically for family getaways. For couples and business travellers, the resort also offers seven private villas and an adult-only infinity pool.

From left: Khaolak Inter’s Michael Choo, Kamontip Phunratanamala, and Chan Chanyapoolsin; AccorHotels’ Patrick Basset, Gilles Cretallaz, and Joyce Ong. Photo credit: Pramook Tipvimalmas

Other amenities include an all-day dining eatery, a speciality restaurant, a lobby bar, and two meeting rooms with two breakout rooms. Wellness facilities include three pools, a health and fitness centre, beach club and spa.

The property is located an hour’s drive north of Phuket, and 80km south of Phuket International Airport. Should ongoing plans of Phang Nga Airport come to fruition, it will provide the first commercial aviation gateway to Khao Lak, bringing travellers closer to Khao Lak and the Phang Nga Province.

rendering of the upcoming Pullman Khao Lak Resort

There are currently over 120 Pullman hotels in 33 countries worldwide, with Asia-Pacific accounting for more than 70 hotels and resorts and over 21,000 rooms. Upcoming properties in the region include Pullman Mandalay Mingalar in Myanmar, Pullman Luang Prabang in Laos and Pullman Tokyo Tamachi in Japan.

Beyond Asia: The Barbican Centre, Washington State Convention Center, and QO Amsterdam

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The Barbican Centre makes improvements on existing event spaces
The Barbican Centre in London is refurbishing and upgrading Cinemas 2 and 3 to enable them to also be used for conferencing – complete with registration and food and beverage spaces.

Cinemas 2 and 3, which opened in 2012, will undergo upgrades and refurbishment, with a targeted opening date this summer. Once work is complete, both cinemas will have a capacity of 150 pax each, as well as offer the latest in high definition projection and audiovisual facilities.

WSCC expansion moves forward
The expansion of the Washington State Convention Center (WSCC) in Seattle has been approved to go forward by the City Council. The US$1.6 billion project, scheduled for a 2021 completion, aims to double the size of the facility to more than 78,900m2 of space.

The design of the WSCC addition prioritises efficiency, connections with the surrounding neighbourhoods, open and engaging public spaces, and a unique experience that embodies Seattle’s special qualities. The also aims to be a leader in sustainability, and will seek LEED Silver certification.

QO Amsterdam marries luxury and sustainability
QO Amsterdam, a 288-key InterContinental Hotels Group property, has opened its doors in Amstelkwartier in the Dutch capital.

The 21-floor hotel is designed to reduce environmental impact while creating the best possible guest experience, from the rooftop greenhouse to the intelligent façade and energy-saving features in its construction.

Amenities include Dutch eatery Persijn; Juniper & Kin, kitchen garden & bar on the 21st floor; 482m2 of meeting space; and Embody, a wellness studio on the 20th floor that offers the latest in fitness and wellness trends, and a wide range of group classes.

Niklas Andréen joins CWT as chief traveler experience officer

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Carlson Wagonlit Travel has appointed Niklas Andréen as executive vice president and chief traveler experience officer, effective September 2018.

Based in London, Andréen will report to Kurt Ekert, president & CEO of CWT, and serve as a member of the CWT Executive Leadership Team.

The Swedish national will oversee worldwide Traveler Services, which is being rebranded as Traveler Experience to align against CWT’s 3.0 digital strategy and an holistic approach to customer experience across all channels. He will take over these responsibilities from Matt Beatty.

Currently, Andréen is senior vice president & managing director of hospitality, car, digital mMedia, corporate and digital (beyond air) at Travelport. He has held several other leadership roles there including leading the integration of Travelport’s digital assets into their business.

Fourth Ascott serviced residence in Suzhou opens

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An apartment in Somerset Baitang Suzhou

The Ascott Limited (Ascott), has opened its fourth property in Suzhou – a fast-growing city along the Yangtze River Economic Belt, a key economic region that accounts for more than 40 per cent of China’s GDP.

Somerset Baitang Suzhou is strategically located in the heart of the Suzhou Industrial Park (SIP) – home to more than 2,000 multinational corporations – next to the Central Business District in the east of Jinji Lake.

An apartment in Somerset Baitang Suzhou

The 194-unit serviced residence comprises one to four-bedroom apartments, and offers an array of facilities such as an indoor swimming pool, gym, restaurant, golf driving range, and sauna and steam rooms.

The property is also within walking distance of two stations on Metro Line 1 and extensive bus lines, and a 20-minute drive from the Ecological Hub, Integrated Free Trade Zone and High Tech Industrial Zone.

Kuala Lumpur Convention Centre names new head of safety & security

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The Kuala Lumpur Convention Centre (the Centre) has appointed Maniraj Nadarasa as its new Head of Safety & Security.

In his new role, Maniraj is responsible for the implementation and monitoring of an efficient and effective strategy to manage risk, to maintain continuity of operations and ensure the safety and security of the Centre’s team members and visitors.

Maniraj brings with him over a decade of safety and security experience in the hospitality industry.

Prior to joining the Centre, Maniraj was the loss prevention manager at the Westin Kuala Lumpur, where he was responsible for managing security operations and the implementation of risk assessment plans.

Dusit Princess Srinakarin Bangkok names hotel manager

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Dusit International has appointed Benjamin Perera as hotel manager of Dusit Princess Srinakarin Bangkok.

Perera first joined Dusit in March 2014 as executive assistant manager – F&B of Dusit Thani Laguna Phuket. He was promoted to resident manager of the hotel in October 2014, and in July last year he took on the same role at the flagship Dusit Thani Bangkok.

Prior to joining Dusit, he spent more than 20 years working in various roles for Hyatt Hotels & Resorts in Moscow, Jakarta, Singapore and Hua Hin.

Oil and gas industry sees recovery but events spend still weak

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The oil and gas industry is showing signs of recovery but companies remain cautious about increasing budgets, which has seen spend on business events and event attendance lagging behind.

In 2016, at its bleakest when oil prices were at a 15-year low, companies reported massive layoffs, a complete freeze on staff events, reduction on assigned exhibition delegates as well as restriction on meetings to a when-necessary basis.

The oil and gas industry is showing signs of recovery

There has been no increase in companies’ marketing and event budgets since the cuts, and companies remain choosy about the events they go to, according to Stephen Ballard, managing director (oil & gas), BCM Public Relations, who organises oil and gas events in Asia.

Ballard said that during the oil price downturn, there were two major budget cuts and the industry is still recovering from those moves. He estimates that event participation in Asia was halved during the downturn – both marketing and delegate participation fell by approximately 50 per cent.

Most of the companies choose to participate in only the major international industry events as their marketing and travel budgets are highly scrutinised. Even if they do attend at all, industry participants use cheaper travel means.

Ballard: companies are still picky about the events they go to

According to a South-east Asian oil and gas association secretariat member who declined to be named, general participation at events has increased by an estimated five per cent since November last year. She anticipates attendance at her upcoming biennial exhibition in 2019 to increase by 10 to 15 per cent over the 2017 edition.

The difference in attendance could be a result of geographical differences. Industry participation remained mostly constant in London and other parts of Europe although the Asia-Pacific region had more volatility.

Ballard attributed this to the fact that mature markets such as the North Sea area have less changes in market developments while Asia is perceived to have greater potential growth.

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