Asia/Singapore Sunday, 26th April 2026
Page 791

Malaysia woos Chinese event planners

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Leading up to Malaysia’s economic transformation in 2020, the Malaysian Convention and Exhibition Bureau (MyCEB) is expanding its outreach to China with its annual roadshow from March 23 to April 2.

The roadshows will be held in Shanghai, Beijing, Chengdu, Guangzhou and Chongqing, the last city being a new addition this year.

Tourists posing in front of the Sultan Abdul Samad building in Kuala Lumpur

“We believe that with higher accessibility, we will be able to get more people from Chongqing to Malaysia… Tier-two cities are very important, as they probably know very little about Malaysia, so we have to go and deliver information to them,” shared Zulkefli Sharif, CEO of MyCEB.

He continued: “The government will also have another Visit Malaysia (campaign) in 2020, so the process for getting people to visit Malaysia starts now. We are hoping that with all the incentives and promotions carried out by our DMC partners, we can attract more attention for Malaysia.

“We are hoping that the number of Chinese outbound to Malaysia will increase significantly.”

During the roadshows, MyCEB and its 27 partners will promote the Malaysia Twin Deal XP incentive programme to attract more organisers, of which they hope to attract 100 per city.

Philippines engages private sector in lieu of Boracay’s anticipated closure

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Cebu is one of the other destinations in the country suitable for business events

Both business events and tourism stakeholders in the Philippines are taking pre-emptive steps to mitigate the impact of the possible closure of popular tourist hotspot Boracay.

Speaking at the recently-concluded IT&CM China, Rene Reyes, tourism attache, Philippine Department of Tourism in Shanghai, shared: “We are speaking to private sector stakeholders to draw MICE business to other areas of the Philippines that can offer the same attractions as Boracay, such as the sand and the sea.”

Cebu (pictured above) is one of the other destinations in the country suitable for business events

Boracay is famed for its talcum-sand beaches and clear sea, which have recently been threatened by pollution from untreated wastewater. If not cleaned up within six months, the island faces a possible shutdown by Philippine president Rodrigo Duterte.

In response to Duterte’s instruction, environment secretary Roy Cimatuhas announced that the Department of Environment and Natural Resources will address Boracay’s wastewater and garbage problems.

While awaiting “official instructions”, the Philippine Department of Tourism will have dialogues with private sector operators to promote the country’s other destinations, said Reyes.

The country is expecting some 3,700 new hotel rooms this year, with most hotels opening across Manila, as well as upcoming areas of Ilo Ilo and Baguio. Come 2019, Clark and Cebu will receive one new convention centre each.

Gloria Hotels & Resorts pushes for expansion outside of China

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Jouan:

Gloria Hotels & Resorts is currently concentrating on further expanding and building two of its brands in its portfolio – four-star Gloria Plaza and boutique chain G-LUXE by Gloria – in light of the growing number of domestic business travellers in China.

Explaining the expansion push in the four-star and boutique product range, Thomas Jouan, corporate director of branding, Gloria Hotels & Resorts, told TTGmice that many domestic and international companies are turning to “nice four-star hotels” as these properties are more affordable and offer upscale facilities and services oriented towards business travellers. As well, big cities are now “saturated” with five-star hotels.

Jouan: concentrate on two brands, as well as expansion outside of China

Jouan pointed out that Gloria’s four-star properties could well be worth five stars, although they are not classified as such because they do not meet the strict five-star criteria. In a number of second-, third-, and fourth-tier city, upscale four-star properties are the best hotel choices in the destination.

“It’s because we choose to have different elements within the property. For example, instead of choosing to have a speciality French or Italian restaurant – which is crucial for a five-star – we opt to have (hotel facilities like) a large Chinese restaurant and 25 private meeting rooms to better fit the local market demand. Four-star hotels offer more flexibility,” he explained.

Currently, there are around 22 Gloria Plaza properties in main Chinese cities such as Beijing, Shanghai and Guangzhou. In the near future, there will be another Gloria Plaza in Shanghai and Xi’an. Expansion will not be limited to tier-one Chinese cities, as the company enjoys good corporate business for secondary and third-tier cities.

“A good number of these properties have complete meeting facilities. Smaller hotels may have large meeting venues too. For example, a hotel in a third- or fourth-tier city may only have 150 rooms, but it may have a ballroom that can cater up to 1,000 people, a response to local meetings and F&B demands,” he said.

He added that four-star hotels also offer more affordable meeting options and packages, allowing Gloria to host a wider range of meetings.

Currently, room keys for Gloria Plazas are around 180 to 400, and would appeal to medium-sized corporate groups. Moreover, most Gloria Plazas are conveniently situated in the city centre or in a new business district.

As for the G-LUXE by Gloria brand, Jouan shared that these properties are apt for smaller business meetings. For instance, the G-Luxe Hongqiao Shanghai by Gloria stands next to the new Shanghai International Convention Centre, and after an event, smaller board meetings can take place in one of the meeting rooms on the property.

When asked what the group’s future plans were, he said: “Moving forward, we want to focus more on growing the Gloria name outside of China. We are using Malaysia as a point to expand our presence in South-east Asia.”

New properties upcoming in Malaysia include a residence in Lumut, and a resort in Melaka. Gloria Hotels & Resorts has also signed three new properties in Genting Highlands. The company will be adding a new serviced apartment brand to its portfolio once the Gloria Residence Shangrao opens in August 2018.

The second Gloria Residence will be located within the Ion Delemen complex in Genting Highlands, and has an opening date set for December. Aside from the residence, the complex will also have a G-LUXE-branded boutique property, set to open in mid-2019. Both residences will share the complex’s meeting facilities.

Global Wave Conference to surf into Gold Coast in 2020

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A surfer catching some waves in Gold Coast, Queensland

Australia’s Gold Coast will play host to the Global Wave Conference (GWC) in 2020, a bi-annual major surfing event that is set to attract 400 experts from around the world.

The GWC will be attended by surfing academics, marine scientists, ocean conservationist, industry leaders, legends and champions of the sport to address issues and concerns facing surfing as a whole and how to seek solutions and outcomes for its sustainable future.

A surfer catching some waves in Gold Coast, Queensland

Gold Coast Tourism estimates the five-day conference will generate more than A$1.2 million (US$0.93 million) directly for the local economy.

The 2020 Gold Coast GWC bid was supported by the Queensland State Government, City of Gold Coast, Tourism and Events Queensland, Destination Gold Coast, World Surfing League, Surfing Australia, Tim Bonython Movie Festival, and The Drop Live Music Festival.

GWC executive director Nik Strong Cvetich said: “We are thrilled to see the Global Wave Conference go to Gold Coast in 2020 as it is the 8th World Surfing Reserve. The Global Wave Conference was established in the Canary Islands, followed by Biarritz, Mexico, UK and Santa Cruz.

“Gold Coast will be such an exciting venue for the 6th biannual held the week before the World Surfing League world tour event at Snapper Rocks, and in the year that surfing is introduced into the Olympics for the first time.”

Photo of the day: Kuala Lumpur Convention Centre celebrates International Women’s Day

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The Kuala Lumpur Convention Centre’s (the Centre) recently celebrated International Women’s Day, where one of the organised activities included a Work–Life Integration Talk with BFM Radio Host, Freda Liu (seated, fourth from right).

Currently, 52 per cent of the Centre’s managers are women. In total, the Centre employs 145 women, of which 79 hold executive to senior managerial positions.

Langham Group brings back No Strings Attached Plus offer

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The Langham Xintiandi's Grand Ballroom

Langham Hospitality Group has brought back the No Strings Attached Plus offer that gives event planners and organisers more flexibility, as well as added rewards and privileges.

Highlights include spa credits; one round-trip airport transfer; one 30-minute cocktail reception for a meeting or event; waived cancellation terms; room upgrades; and no minimum spend on F&B.

The Langham Xintiandi’s Grand Ballroom

The offer may be booked from April 1 to August 31, 2018 for events taking place from April 1 to December 31, 2018 at all participating Langham and Cordis hotels.

Added benefits are also applicable to reward event planners and organisers. With a minimum spend of US$6,500, all takethelead members can also qualify for hotel rewards or miles from any of our selected frequent flyer/travel and lifestyle rewards programme partners.

More details on the offer may be found on langhamhotels.com/no-strings-attached-plus/for Langham hotels and cordishotels.com/no-strings-attached-plus/for Cordis hotels.

Outlook 2018 – part 2

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Tian Tan Buddha at Po Lin Monastery Hong Kong
Tian Tan Buddha at Po Lin Monastery Hong Kong

The Hong Kong Tourism Board (HKTB) has closed 2017 on a good note, and a “strong line-up of events scheduled in 2018” is expected to keep the good vibes going for Hong Kong’s business events industry, said an HKTB spokesperson.

The spokesperson revealed that direct selling companies are one of the biggest drivers of business events into the destination, with Hong Kong welcoming its first Unicity Global Leadership and Innovation Conference this year. As well, scheduled to sweep onto Hong Kong’s shores is Nu Skin Greater China Convention 2018. Both events will bring about 35,000 overseas delegates to Hong Kong.

Medical events are going strong too, with at least 10 such gatherings won for 2018, eight of which are new to either Hong Kong or Asia.
China is expected to top the source markets chart for 2018, based on its strong performance in 2017.

“Overnight MICE arrivals from China grew 7.6 per cent year-on-year in the first three quarters of 2017,” said the HKTB spokesperson, who added that the Chinese made up half of Hong Kong’s overall business events arrivals for 2017.

Business positivity extends to the supplier side.

The Park Lane Hong Kong, a Pullman Hotel expects significant growth in 2017 to flow into 2018. Stella Gillera, vice president, sales and marketing, sees bright spots in meetings and incentives, particularly from longhaul markets. However, regional source markets and Hong Kong will continue to dominate the supply of business event leads.

Gunther Homerlein, general manager of Destination China, believes that growth will be driven mainly by pharmaceutical companies.

However, he expects business to be harder to come by unless venues and hotels “become more reasonable and realistic” in their pricing.
He said: “Our hotels, restaurants and venues…do not realise that we have much more competition in the region (where destinations are priced) more reasonably. Even Shangri-La Hotel in Paris offers a better priced lunch than a middle-of-the-road restaurant in Hong Kong.” – Prudence Lui

Tokyo Tower, Japan

Japan’s MICE arrivals are climbing in tandem with the booming leisure sector, with the total of 26.2 million visitors in the first 11 months of 2017 likely to be surpassed in the new year.

“We anticipate that conventions will be our strongest sector in 2018 as university research institutes and the national government are strengthening support programmes for congress organisers,” said Etsuko Kawasaki, executive director of the Japan Convention Bureau.

“Local authorities are also putting into action plans to upgrade existing facilities and construct new convention spaces before 2020, including in Yokohama, Okinawa and Kumamoto,” she added. “That is helping to create an environment in which it is possible to cater to large-scale business events.”

Science, technology and the medical sciences will remain the major drivers in 2018, while there are also expectations that robotics and artificial intelligence will become increasingly important.

Hiromi Murayama, head, sales promotion division of Pacifico Yokohama convention centre, is focused on “attracting conventions and meetings from European markets due to the high concentration of associations’ headquarters there”.

Jared Stenhouse, managing director of Destination Asia Japan office, projects a strong incentive segment in 2018, “as buyers look forward to the Rugby World Cup in 2019 and the Tokyo Olympic Games the following year”.

“Surprisingly, we are seeing a rise in business from Latin America – Brazil, Argentina and Mexico, in particular, thanks to the recent addition of direct flights between Mexico City and Japan,” he said.

“For us, maybe Europe has peaked but we are seeing strong demand in the automotive and retail sectors from other parts of the world,” he added. – Julian Ryall

St Paul’s Ruin, Macao

Macau’s continued tourism development and intense destination promotions worldwide are expected to extend 2017’s growth in business events into 2018, according to Macao Trade and Investment Promotion Institute (IPIM).

Notable events coming to town include the 4th World Cashew Convention and the 47th Skal Asia Congress.

An IPIM spokesperson revealed that corporate meetings made up the strongest segment in 3Q2017 (56.2 per cent of all business events in Macau). Association meetings (28 per cent) and government meetings, incentives and exhibitions (15.8 per cent) followed next.
Asia is the strongest of all source markets, said the spokesman. “The region remains economically stable and the MICE industry continues to be buoyant.”

MCI Macau, director of business development and events, Olinto Oliveira, is excited about 2018. He said: “2017 was a bounce back from a forgettable 2016, and I think 2018 continues that trend (especially due to) more event spaces opening up (to cater to large gatherings).”

Oliveira expects continued growth in exhibitions but weaker revenue generation from smaller meetings and incentives. And for the new year, he is keeping an eye on South Korea, as the market “came through at a higher clip than traditionally”.

Sands Resorts Macao, senior vice president of marketing and brand management, Ruth Boston, is also confident of healthy business in 2018. “We believe this growth will be driven by a number of factors including the increased (accessibility of) Macau and the continued expansion of Macau’s hotel room inventory. We will see growth in incentives and meetings. In addition to the US, China has a lot of room for growth in both conferences and incentives,” she said. – Prudence Lui

John Blanco to helm Capella Bangkok

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John Blanco

John Blanco has been appointed general manager of the 101-room Capella Bangkok, which is expected to open in 4Q2018 along the rejuvenated Chao Phraya River waterfront promenade. The hospitality veteran has 25 years of experience, and possesses a stellar track record with luxury hospitality companies such as Ritz-Carlton and Four Seasons.

Catering for the hungry masses

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China National Convention Center

Event brief
Apart from China National Convention Center’s (CNCC) meeting rooms being used to stage the Belt and Road International Cooperation Forum’s opening ceremony, high-level plenary session, six thematic sessions and bilateral meetings on May 14 last year, the venue’s catering division was tasked to feed about 10,630 delegates, forum staff and the media.

China National Convention Center

CNCC served a total of 33,900 meals for breakfast, lunch and dinner and provided 14,600 refreshments in the media centre.

Challenges
Compared to other international events at CNCC, the Belt and Road International Cooperation Forum was a higher-level international event, which required much higher standards of service.

While access to the venue, security and forum logistics were handled by the organisers for the many high-profile Chinese and international delegates, including 29 heads of state and governments and their delegations, CNCC’s F&B and service capabilities were put to the test as it had to feed up to 20,000 people at peak mealtimes and showcase its creativity in representing “Belt” and “Road” dining highlights.

CNCC was also responsible for the press centre and had to provide 44 hours of continuous service. The 10,000m2 press centre – with 15 functional areas, such as a press release area, a studio area, a dining area and 538 workstations – had to be equipped with a free, comprehensive wireless network. On the opening day, CNCC had to cater for 4,495 registered Chinese and foreign media reporters.

Solution
CNCC’s F&B team began planning for and testing the intense pace of the event’s catering delivery as well as research on food to be served six months before the event, according to Wei Mingqian, executive general manager.

From the selection of ingredients to staff training and table setting designs, the F&B team worked towards providing outstanding dining experiences to all the delegates.

CNCC brought in the local customs and culture of countries along the Belt and Road route and created 40 groups of food decorations made of dough, sugar, fruit and vegetable carving and nearly 1,000 distinctive icons like the Great Wall, desert scenes and seascapes, as well as hundreds of flowers in bloom and great inventions.

To ensure smooth F&B delivery, CNCC designed a number of delegate diversion and dining routes, with volunteers guiding participants and maintaining order during peak times.
Those attending the opening ceremony had to be admitted early to be seated before the 09.00 start and for those who had no time for breakfast, CNCC prepared five coffee break areas, starting from the main entrance and on every floor, for delegates to help themselves. With so many international delegates with different tastes and dining customs, CNCC’s F&B team created fancy food displayed with names like Bloom and Prosper for fruit and dim sum selections, rose-flavoured cakes, assorted mini-naan bites, vegetarian rolls and a wide variety of snacks.

To avoid any food allergy attack, all items were labelled in Chinese and English with the ingredients listed.

Apart from serving the international press core at regular mealtimes, CNCC volunteers provided 24/7-service to the journalists who had to meet deadlines round the clock.

Key takeaways
For CNCC, hosting the event provided a great opportunity to set goals and measure its capabilities as a capital venue provider. Hosting the forum has given CNCC a strong template of how it can replicate and deliver high quality, large-scale state affairs.

Event Belt and Road International Cooperation Forum

Organiser Ministry of Foreign Affairs of the People’s Republic of China and the National Development and Reform Commission

Venue China National Convention Center

Date May 14-15, 2017

Number of participants Around 1,500 participants from more than 130 countries representing some 70 international organisations

Outlook 2018 – part 1

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Malaysia Petronas Twin Towers
Malaysia Petronas Twin Towers

Malaysia Convention & Exhibition Bureau (MyCEB) has a healthy forecast for business events in 2018 and forward.

Its CEO, Zulkefli Sharif, said: “Most exhibitors will only consider bringing their exhibitions to countries with a strong economy and strong government support, thus Malaysia is very attractive in 2018 and beyond.”

The opening of Malaysia International Trade and Exhibition Centre (MITEC) – the country’s largest exhibition centre with over 45,000m2 of gross exhibition space – is also expected to boost growth in the exhibitions segment.

Also in Malaysia’s favour is her hosting of UFI Asia-Pacific Conference 2018 in March, which will bring in exhibition organisers from around the world.

Gunther Beissel, MITEC CEO, revealed a 1H2018 event calendar that is packed with large-scale trade fairs, such as MITA Travel Fair 2018 with 10,000 attendees; Malaysia International Furniture Fair with 15,000 attendees; Malaysia International Halal Fair and Defence Services Asia Exhibition and Conference with 20,000 attendees each.

It will be a good year for Kuala Lumpur Convention Centre too, with 30 high-profile events on its 2018 calendar. These events will attract close to 440,000 footfalls to the centre, according to general manager, Alan Pryor.

New air routes between India and Malaysia and the introduction of friendly visa policies for Indian passport holders will further spur the growth of business events from India to Malaysia, opined inbound agents.

Tourland Travel’s managing director, A Aruldas, revealed that events from India grew 15 per cent in 2017. He has projected further growth in 2018 due to improved air connectivity.

He added that AirAsia’s Kolkata-Johor flights which commenced in November 2017 had made Johor state a new destination for incentives.

Arokia Das, senior manager at Luxury Tours Malaysia, is anticipating new demand from Jaipur, India once AirAsia X kicks off its Kuala Lumpur-Jaipur services in February. – S Puvaneswary

Vietnam rice terrace

Vietnam is hoping to keep the momentum rolling for business events after showcasing the country’s offerings during its hosting of APEC 2017.

Pham Ha, CEO of Luxury Travel Vietnam, said Asia is expected to drive the sector in 2018 – most notably Thailand, Hong Kong, Singapore and the domestic market, with Central Vietnam – especially Nha Trang and Danang, which hosted APEC last year – predicted to shine.

Jeff Redl, managing director of Diethelm Travel Vietnam, said 2018 already looks “promising”, with up to 700 pax confirmed for the first four months of 2018. He said: “With APEC organised in Danang and large interest from international investors, Vietnam has recently become a place to organise company meetings or conferences.”

Jose Gregorio Manzo, general manager of Asian Trails Vietnam, said 2018 has brought with it an increase in demand from longhaul markets, including South Africa, Spain, Eastern Europe and Latin America.

Industry players expect pharmaceutical, automobile and financial industries to drive Vietnam’s meeting and events sector, while incentives and conferences will go for the country’s developing coastline and Phu Quoc island, where quality facilities continue to open their doors.

However, Kai Speth, The Reverie Saigon’s general manager, expects no major hike in business events for 2018. – Marissa Carruthers

Phuttha Utthayan Wat Pa Dong Rain, Thailand

Recognising business events as a critical contributor to Thailand’s economy, the Thailand Convention & Exhibition Bureau (TCEB) has set a 2018 target of 1,340,231 international business event visitors and an economic value of 109.8 billion baht (US$3.4 billion).

To achieve its goals, TCEB has launched a new marketing campaign for every business event segment, each with different levels of support. Organisers of meetings and incentives should watch out for the Meet by Design campaign; for convention organisers, look for the Convene in Paradise campaign; and exhibition organisers, the Thailand Extra Exhibition.

TCEB’s president Chiruit Isarangkun Na Ayuthaya pointed out that the bureau has also aligned its efforts with the national government’s new Thailand 4.0 economic policy, which is aimed at transforming the country into a high-income, value-based economy.

Under Thailand 4.0 are several major projects that will elevate Thailand’s competitiveness in the global business events arena. These include the improvement of air-sea-land connectivity to the Eastern Economic Corridor and new developments for U-Tapao International Airport and Suvarnabhumi Airport; establishment of an incentive programme to attract international organisations and corporations to open offices in Thailand; tax reduction for meetings expenses; and removal of work permits for speakers and international business events operators.

“We are also discussing (the possibility of a new MICE Visa,” revealed Chiruit.

Besides the five appointed MICE Cities (Bangkok, Chiang Mai, Phuket, Pattaya and Khon Kaen), TCEB will now also develop and market a selection of second-tier cities, such as Chiang Rai, Korat, Udon Thani, Phitsanulok and Songkhla.

In terms of source markets performance for 2018, Chiruit expects Asia to continue to lead, followed by Europe, America and Oceania.
For David Barrett, chief executive of events specialist PIGS Co, 2018 is set to be a “bumper year for Thailand’s MICE”, as his company kicked off the new year “with a very promising start, which is representative across the industry here”.

“Enquiries for meetings and incentive trips are steadily coming in as Thailand’s reputation remains strong,” he said. “South-east Asia remains a major feeder market for us, with longhaul markets, the UK, Europe, the US and South Africa, showing increased interest in staging their events in Thailand.”

He attributed the healthy business pipeline to Thailand’s stable economy and political scene as well as “the great work of TCEB”. – Karen Yue

Pura Ulun Danu Bratan, Hindu temple, Indonesia

Indonesia’s hosting of the IMF-World Bank Annual Meeting 2018 in Nusa Dua Bali from October 12 to 15 is expected to bring with it global media coverage and intense interest among business event planners for years to come.

The meeting is expected to have 15,000 to 18,000 international delegates in attendance.

Susilowani Daud, president director of PACTO Convex, the appointed PCO of the meeting, said: “Based on our experience with the United Nation’s Climate Change Conference in 2007 (of which PACTO Convex was the PCO too), a major world conference like this will have a huge, positive impact on Indonesia’s business events industry.”

Maria Lexantia Cindy, MICE manager of Sofitel Bali Nusa Dua Beach Resort, said the meeting “is a good chance to show that Bali is now even more ready to host conferences of various sizes”.

She pointed out that “many developments have taken place in Bali since the Climate Change Conference”.

In Nusa Dua alone, for example, there are now two convention centres instead of one. As well, many new hotels of various star-ratings have sprung up in the last decade.

Ketut Jaman, managing director of Melali MICE, said: “If all goes well and Mount Agung (volcano) continues to be calm, many more corporate and government meetings will come this year compared to the last.”

He added that news surround the IMF-World Bank Annual Meeting 2018 have “created enthusiasm among different industries (and encouraging them) to come and hold their conferences here”.
In April his agency will bring in a 1,000-pax John Hopkins University worldwide conference.

Furthermore, the Indonesian government has pledged to hold its meetings in Bali to contribute to tourism recovery in the aftermath of Mount Agung’s eruption and disruption to inbound traffic.

Another expected boost for Indonesia’s business events industry is the inaugural DestinASEAN Plus travel mart, an event that will bring overseas business event buyers into the country. – Mimi Hudoyo

El Nido, Philippines

The Philippine business events sector bats for a better year in 2018 with the launch of its first-ever roadmap to chart a double-digit growth yearly and the commissioning of a study to develop a strategy for each business event segment.

While details of the two are not yet available as of press time, the business events sector is off to a good start with several confirmed international events to be held in the Philippines this year.

Teresita Landan, MICE manager of the Tourism Promotions Board, said an estimated 3,000 pax will grace the Asian Development Bank’s board of governors meeting in Manila in May while 600 will attend the joint conference of the Asia Oceania Geoscience Society and European Geoscientists Union in Tagaytay in February.

Landan added that the Asia Pacific Association for the Study of Liver is confirmed to hold its annual meeting in the country in 2019.
Carla Mariano, MICE and group manager at Blue Horizons Travel and Tours, is hopeful that 2018 will surpass the performance last year “with proper MICE promotions, new products and new attractions” planned for this year.

Mariano said requests are still coming in for 2018 and that in February or March, she might get requests for August and September.
Incentive trips remain the strongest performing event segment, followed by conferences.

Foreign events are starting to return after being hounded in 2017 by travel advisories and the war in Marawi in Mindanao that ended several months ago, indicating that peace and security issues are becoming less of a concern, said Jojo Clemente, president, Rajah Tours.

Matt Poonin, manager, Travelite Travel and Tours Manila, said a dampener is that the Philippines in general is more expensive than other South-east Asian destinations. For example, US$100 will fetch a four/five-star room in Danang but a lower category hotel in Cebu. – Rosa Ocampo

Singapore Merlion

To raise Singapore’s profile as a prime business events destination, the Singapore Tourism Board (STB) is doubling up on alliances with international partners.

For example, STB, which oversees the Singapore Exhibition & Convention Bureau, has partnered with Maritz Global Events to create a product that appeals to meeting planners in the region. It will do so through Maritz Global Events’ proprietary Experience Design Labs technology and other methods.

STB’s efforts are already beginning to bear fruit. For example, Sands Expo and Convention Centre hosted a record number of 50 association meetings in 2017, of which five association meetings were major new-to-Singapore events, shared Mike Lee, vice president, sales, Marina Bay Sands.

He said: “As competition heats up globally and regionally, Singapore needs to constantly innovate our product offerings… Going beyond the basics of providing meeting rooms and accommodation, there is a need to ‘wow’ potential clients with experiences that they will not get anywhere else in the world.”

At the turn of the new year, longhaul markets are expected to open up for Singapore’s business events suppliers. For a start, STB has extended the In Singapore Incentives & Rewards Programme for Europe and North America to December 31, 2018, and added “more generous air ticket offers and engaging experiences”, revealed Jeannie Lim, executive director, conventions, meetings & incentive travel with the tourism board.

Eric Cheung, manager – business development, MCI Group Asia Pacific, Singapore, told TTGmice: “Swinging in strong is the Russian market. They have high spending power and even though Russians prefer to speak in their native language, Singapore is a safe country to visit and explore. There’s always something new to discover here.” – Pamela Chow

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