THE KOREA Tourism Organisation KTO has zoomed in on Indonesia in its efforts to grow international MICE arrivals.
According to KTO Jakarta office deputy director Hwang Kun Hyok, Indonesian MICE arrivals into South Korea have been growing.
The destination welcomed 120,000 Indonesian visitors in 2011, 30 per cent of which are MICE travellers. A target of 150,000 Indonesian visitors has been set for 2012.
Hwang said: ‚Äú(Indonesia) is one of the major target markets for us. We (organised road shows) in Jakarta and Medan last March, and next year we will head to Surabaya.‚ÄĚ
To further establish its presence in Indonesia, KTO has stepped in as the country partner for the Indonesia MICE & Corporate Travel Mart (IMCTM), which will conclude on May 18.
Hwang said KTO‚Äôs participation in IMCTM had yielded an event win ‚Äď a 60-pax Sequislife incentive trip this year.
‚ÄúSouth Korea has a lot to offer MICE groups, and we are positioning South Korea as a destination for (delegates to) recharge and revitalise (their) energy,‚ÄĚ he said.
To emphasise the positioning, KTO has introduced Energy Korea itineraries which are built around Gi (universal energy), Heung (happiness) and Jeong (bond, love, care).