Perfect China Leadership Seminar 2013

Private, public sectors in Sydney join hands to deliver a unique incentive experience for more than 3,000 top achievers from Perfect China, writes S Puvaneswary

BridgeClimb Sydney operated on ‘super capacity mode’ over four days in July this year to enable 2,100 top achievers from Perfect China to successfully scale the Sydney Harbour Bridge. That dedication from BridgeClimb Sydney resulted in a proud moment for both Perfect China and the Australian city – Perfect China became the largest corporate group to ever scale the iconic attraction.

BridgeClimb Sydney was just one of many local suppliers in Sydney that went out of their way to make the dreams of these incentive winners come true, said Lyn Lewis-Smith, CEO of Business Events Sydney.

For these Chinese top achievers, their programme in Australia included exclusive sight-seeing tours that were out of reach for the average tourist. For example, Tobruk Sheep Station in Maroota, New South Wales was hired exclusively for the group to experience rural Australia.

Just as how the delegation was split into smaller numbers for the Sydney Harbour Bridge adventure, participants were also divided into manageable group sizes for the programme at Tobruk Sheep Station. That ensured a smooth-running activity that was not plagued with long queues. As such, all delegates received personalised attention.

Some 500 delegates travelled to the station daily, where they were welcomed by stockmen on horseback who led them from the gate to the homestead. They got to witness and participate in a variety of activities such as sheep rearing, damper and billy tea cooking, bush dancing and sheep mustering. Participants were also divided into smaller groups for up-close encounters with koalas and an array of farm animals.

Another unique activity was created at Darling Harbour where a large public space was cordoned off to allow the 3,000-strong incentive group to welcome Perfect China chairman, Koo Yuen Kim, and other top officials who had arrived by boat. A high-speed water display complete with jet boats, speedboats, fireworks and acrobatics completed the memorable experience.

Lewis-Smith said: “The Perfect China Leadership Seminar gave Sydney the chance to showcase the strong connections across government and industry suppliers and how the city works in unison to add value to visiting events.

“Understanding the economic and cultural benefits of hosting such a prestigious event, Business Events Sydney and Destination New South Wales worked closely with Perfect China to ensure that the client felt supported and appreciated, as well as excited about visiting the harbour city.

“As a result, Perfect China saw a 20 per cent growth in performance and a 20 per cent increase in qualifiers for the trip after it announced that the 2013 incentive would be held in Sydney. These statistics are testament to Sydney’s iconic status as one of the world’s most desirable destinations, and its ability to deliver real returns to corporate clients.”

An impressed Koo said: “All visa applications were approved in a short time, and none were rejected. Business Events Sydney and Destination New South Wales also provided us with promotional activities, collaterals and media coverage which enhanced our corporate image in Australia.

“(We chose) Australia as an incentive destination because of its (experienced) MICE facilities and track record of successful large-scale incentive tours. Selecting Australia gave our distributors a holiday of a different kind, with plenty of fun experiences.”

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