TCEB, Visa spice up MICE travel

Business event visitors are in for a zesty treat with a new online marketing campaign by Thailand Convention and Exhibition Bureau (TCEB) and Visa dangling special privileges and discounts.

Spice Up Your Business Agenda perks are available to travellers who participate in trade exhibitions in Thailand this year. Kicked off last month, the campaign’s privileges and discounts cover golf, spas, shopping outlets, dining venues and airport transfers.

Wilaiwan Thawichsri, deputy governor for tourism products and services, Tourism Authority of Thailand (TAT), said: “MICE travellers usually have high spending power and are long-stay travellers, so they are an important segment that helps generate revenue to Thailand’s tourism industry. TAT will help promote this campaign through all its overseas offices, both online and offline channels, (so) as to raise awareness of Thailand among international MICE travellers.”

TCEB president Nopparat Maythaveekulchai is confident the campaign would “enhance a business trip, restore the tourism image, and create confidence in MICE travellers who come to Thailand for trade fairs and exhibitions”.

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