TCEB dangles perks to lure more Philippine MICE travellers

EAGER to attract more Philippine-based association attendance at two upcoming trade shows in Bangkok, the Thailand Convention and Exhibition Bureau (TCEB) joined forces with Reed Tradex and Impact Exhibitions to run a roadshow in Manila last week.

Representatives of Philippine Health and Wellness Society (PHWS) and the Chamber of Cosmetic Industries of the Philippines (CCIP) were introduced to Beyond Beauty ASEAN Bangkok (September 18 to 20), led by Impact Exhibitions, while Philippine Die and Mold Association members heard from both Reed Tradex and Thailand Tool and Die Industry Association about METALEX 2014.

The roadshow also saw Reed Tradex and Impact Exhibitions dishing out benefits to entice participation in the highlighted events.

PHWS and CCIP members were offered a 15 per cent discount on exhibitor signups and two nights of free accommodation, while Reed Tradex dangled free twin-room stays for two nights for at least three qualified trade visitors who will be able to attend networking events, meet pre-qualified exhibitors and join an exclusive Toyota car factory visit.

Anna Marie Anastacio, CCIP president, said her members valued such opportunities and revealed that the perks had led to Bioessence, a local spa and skin care brand, to sign up “on the spot” as an exhibitor at Beyond Beauty ASEAN Bangkok.

TCEB also took the chance to introduce its new Connect Businesses campaign to Philippine MICE consultants. An improvement on the earlier 100-A-Head campaign, Connect Businesses offers an incentive worth US$100 for each delegate, presented in the form of a refund. To qualify, events held in Thailand must have no less than 10 delegates attending at least 30 business matching meetings and staying in the country for a minimum of three days/two nights.

An additional Big Bonus promotion on the revised campaign was offered to Philippine MICE players, allowing events to qualify for the incentive with only half the minimum visitor and business meeting requirement.

Commenting on the Philippine market as a source of business event footfalls, TCEB president Nopparat Maytheeveekulchai, said: “(It) is a priority market, (contributing) 25,555 MICE visitors overall in 2013 and ranking ninth in Asia (in terms of) visitors numbers at exhibitions (in Thailand).”

Nopparat added that an MoU established last year with the Philippine Chamber of Commerce and Industry and Chamber of Commerce of the Philippine Islands “had helped drive MICE growth into Thailand”.

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