With only six weeks to put together a mega conference, official event contractor MCI has to mobilise two offices to get things moving fast. By Prudence Lui
By the time global event specialist MCI was appointed official contractor for the Jeunesse Expo5, Annual World Conference 2014, there were only six weeks left to the big day.
To ensure a timely delivery of the three-day event in Macau, MCI’s Hong Kong and Macau offices joined hands in event planning and execution.
The programme comprised a pre-opening night for 100 VIPs who attended a private dinner followed by a viewing of The House of Dancing Water show in City of Dreams, presentations, product briefs and launches, ceremonies that recognised top performing distributors, and entertainment.
According to MCI Group Hong Kong’s managing director, Peter Kinnane, the event drew “phenomenal’ interest from the Jeunesse network, selling out to more than 12,000 people daily.
To manage the crowds, MCI worked with the client to hold the conference at The Venetian Macao and to accommodate delegates at the nearby Sheraton Macao Hotel, Cotai Central and Holiday Inn Macao Cotai Central.
“It was spectacular that Macau is able to hold the event in one location (on Cotai Strip) where all guests are within walking distance of the event venue. No other places in the world could allow such an arrangement with such ease, and this convenience will become more advantageous as Cotai Strip continues to expand,” said Kinnane.
The high human traffic meant that crowd controls were needed. MCI set up queue controls and security measures at two registration areas – one at The Venetian Macao and the other at Sands Cotai Central.
As MCI was required by law to inform the Macau government of the number of people inside the CotaiArena at any one time, MCI created a daily event ticket with a seat allocation, and put in place an entry and exit scanning system at the doors.
“As the CotaiArena had capacity for just over 10,000, an overflow room had to be created almost overnight,” Kinnane added.
By allocating seats, MCI was able to group attendees by their home countries, which in turn created a vibrant atmosphere with national flags and colours.
The diverse background of attendees also called for a flexible script that was engaging. MCI formed technical and translation teams with more than 35 people to respond to last minute changes. To translate the script from English to six other languages, MCI leveraged the Jeunessse QR system and barcoded each transporter so it could be linked to a delegate. Disposable rubber ear tips on headphones expedited the circulation of audio devices.
Throughout the event, delegates could view and purchase the range of Jeunesse products. Sales was strong.
The event ended with Scott Lewis, Chief Visionary Officer of Jeunesse Global, noting the company’s network of distributors were energised.
