A PARTNERSHIP with Rakoposhi Tours Pakistan translated into big business this year for Amari Watergate Bangkok, which wrapped up a 350-pax conference in March.
The EFU Life Annual Conference was comprised of a two-day programme and gala dinner for 350 delegates, including EFU’s senior management and agents.
David Barrett, executive director events of Amari Watergate Bangkok, said the conference took up some 555 room nights over a four-day period, on top of contributions on the conference and F&B fronts.
To meet the demands of the group, Amari Watergate Bangkok roped in Thai DMC Asian Smile, while also going all out to give delegates a roaring welcome.
Said Barrett: “From the moment delegates stepped into the hotel, we set the tone for the conference with EFU’s custom branding covering the welcome arrival area, public areas in the hotel and meeting venues.
“We then further reinforced the conference’s branding with custom-labelled water bottles, direction signage and menus, as well as daily broadcast of the EFU Conference TV in all delegate rooms.”
Breakfasts and lunches were arranged at private restaurants close to the hotel for delegates’ convenience, and EFU’s senior management was upgraded to the executive club floor.
Barrett credited IT&CM Asia (IT&CMA), where the hotel made contact with buyer Rakoposhi Tours Pakistan, as an important starting point in clinching the business deal: “Being able to secure this deal has made our attendance at IT&CMA very worthwhile.”
