ASEAN MICE Forum to debut at IT&CM Asia

THE ASEAN Secretariat and TTG Events have joined hands to co-organise the first ASEAN MICE Forum on September 29, a half-day event aimed at showcasing the South-east Asian region’s MICE developments and capabilities.

Located within the annual Incentive Travel & Conventions, Meetings Asia (IT&CM Asia), the forum will offer a mix of panel discussions and presentations. Highlights include A One-Stop MICE Wonderland: Multi-destination Programmes in ASEAN, a panel discussion on how multi-destination programmes can be put together in the region; Learning from Success: Case Studies, which will see industry players sharing mini case studies on their events in relatively “fresh” ASEAN destinations; and Discovering ASEAN: A Rising Star for International Exhibitions, which looks at the region’s current exhibition performance and its future.

The organisers are targeting a turnout of 50 delegates, of which a majority will be buyers, exhibitors and the media.

The ASEAN MICE Forum is open for free to all IT&CMA delegates. Industry members who are not registered for IT&CMA can access the forum for a fee of US$50.

By Samuel Ng

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