AMWAY China has announced today that it will be taking its 10,000-delegate Amway China Leadership Seminar to Sydney in March 2017, making it the company’s third trip to the Australian city since 2005.
Associate director of special events of Amway China, Charming Cao, explained that Sydney was chosen to present a tempting reward for top performers.
Cao said in a press statement: “We aim to motivate our Amway China team to reach and exceed their sales targets, knowing that their reward will be an exciting trip to the always beautiful and thrilling city of Sydney. Our delegates will experience the modern, world-class facilities of the newly-opened ICC Sydney (International Convention Centre Sydney) and an exciting, appealing programme of activities.”
He added that his delegates had reported a 93 per cent satisfaction rating during their last visits to Sydney in 2005 and 2011.
“We look forward to inspiring and entertaining our delegates again in 2017,” he said.
Commenting on Business Events Sydney’s (BESydney) latest triumph in the incentive business, Destination New South Wales CEO Sandra Chipchase said her agency was delighted to have assisted BESydney in securing the event for New South Wales (NSW), and remarked that “China is the number one visitor market for NSW”.
“ICC Sydney will be Australia’s largest and most impressive events space, and securing the coveted Amway China Leadership Seminar for this state-of-the-art facility reinforces Sydney’s international reputation for hosting major events,” Chipchase added.
BESydney has done well in the incentive sector, delivering more than 45,000 Asian incentive delegates into NSW over the past three years and injecting A$213 million (US$155.6 million) into the economy.
“We’ve experienced a 20 per cent year-on-year growth in this sector in NSW over the past decade,” remarked Lyn Lewis-Smith, CEO of BESydney.
“Last year, 858,500 Chinese tourists arrived in Australia, spending more than A$5 billion, and many came to attend a business event or join an incentive programme.”