THE Zenith Hotel Kuantan has turned its attention to three Asian markets – Singapore, Indonesia and China – after four years in operation to expand its business beyond domestic sources.
General manager, Nathan Vaithi, told TTGmice e-Weekly: “It is time we expanded. We have very good hardware and software for meetings, incentives and conferences. We are the only facility on Peninsular Malaysia’s east coast with a dedicated conference and exhibition centre.
“This year, we were awarded the ASEAN Green Hotel Standard which will give us an edge when we bid for MICE groups. Being close to two well-known beaches, Teluk Chempedak and Cherating Beach, is an added advantage.”
The property has 12 meeting rooms, two exhibition halls, and three ballrooms which can fit 5,000 people theatre-style when combined.
In its endeavour to expand its MICE business internationally, The Zenith Hotel Kuantan recently hired a director of sales for MICE and is currently creating indoor and outdoor teambuilding packages.
There are also plans to participate in IT&CM Asia this October, as well as conduct product presentations for meeting planners.
