IACC, a global association that represents small to mid-sized meetings venues, has undergone a rebranding to better represent its 378 members from 22 countries.
Extensive research with members and industry stakeholders was conducted and the result is a new logo designed to reflect symmetry. Made up of four overlapping hexagons, the logo illustrates the strength and alignment of universal connectivity, and represents the four brand pillars which are – exclusive meeting venues, by design; at the forefront of meetings innovation; globally connected network of passionate members; and curators of exceptional meeting experiences.
Mark Cooper, IACC CEO, said: “As we continue to grow and expand the association globally to thrive in what is undoubtedly a fast changing meetings industry, the brand needed to evolve to acknowledge this.”
Alex Cabañas, IACC president, added: “This gives us a refreshing new look that reflects and projects a modern, forward thinking and innovative personality, which remains a unique characteristic of the IACC global community.”
Founded in 1981, IACC members include conference centres, seminar houses, day meeting venues, corporate universities, and meetings-focused hotels and resorts.
