New focus for K&A enables it to shine with incentive programmes

Leading Taiwan PCO K&A International is focusing on building up its DMC arm to promote incentives and tapping into a network of established partners in the region.

Its president, Kitty Wong, who is the immediate-past president of the World PCO Alliance, said K&A is now working with Malaysia’s Asian Overland Services, Singapore’s East West Planners, Thailand’s Conference & Destination Management and Vietnam’s Phoenix Voyages.

Kitty Wong

“These partners cover Asia but not Taiwan. By working with these people who know me and whom I have known for a long time, K&A becomes an ‘extra product’ they can put on their shelves,” Wong told TTGmice.

“Incentives are coming to Taiwan and the Taiwan Visitors Association is interested in tapping the segment. But apart from travel agents taking on the business, there are very few DMCs handling incentives. With the return of Edwige Chang, who worked with me on ITF (Taipei International Travel Fair), as DMC department director, K&A can now focus on this neglected segment.

“We get incentive enquiries all the time but were not able to respond in the past. Since the refocus late-last year, K&A has exceeded its targets in a few months.”

Wong now wants the Tourism Bureau to pave the way for DMCs to have access to organise events in Taiwan’s many museums, temples and other venues and to expand limited outside catering services.

K&A was set up in 1995 to run ITF and the DMC was set up in 2006 when it stopped organising the fair.

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