New wing with buyout potential to emerge in SO Sofitel Hua Hin

SO Sofitel Hua Hin is building a new wing with 31 keys and a 16m-by-16m swimming pool with an inflatable obstacle course, which could enhance the hotel’s appeal for corporate event buyouts.

Sebastian Solasachinda, cluster director of marketing and communications with Sofitel Hotels & Resorts, told TTGmice that the 78-key hotel is already a hit with Thai companies that seek out the beachfront hotel for corporate retreats, teambuilding and meetings. The hotel boasts a own private beach which is dotted with chic and colourful beach furniture.


The lawn, one of the SO Sofitel Hua Hin’s current event spaces

He believes that the new wing and its inflatable obstacle course – known as a Wibit sports park – will appeal to “corporate groups coming in on weekdays and planning to have some fun along with their meetings”.

“They could buy out the new wing and plan a pool party or adventure-type teambuilding activity with the Wibit,” he said, adding that there are plans to “put in more Hollywood twins which are easier for sharing; something event planners will appreciate”.

Sebastian added: “This is something we hope to sell, which is in line with the SO brand being playful and rebellious. I don’t think there are any hotels in Thailand with such a facility in their pool.”

The new wing is expected to be completed in June 2018.

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