Second Business Events @ Penang features more industry experts

The new Setia SPICE Convention Centre will host the 2nd BE @ Penang

The second edition of BE @ Penang conference happening this December 7-8 will see a bigger panel of experienced business events industry speakers and a deeper collaboration with TTGmice publication.

Themed Be Empowered, this year’s conference continues to serve as a platform that encourages Penang’s business events industry players to communicate and collaborate with their international peers, which will lead to greater professionalism and new business leads for the benefit of the Malaysian state.

The new Setia SPICE Convention Centre will host the 2nd BE @ Penang

Headlining the conference is keynote speaker Roy Sheppard, who has a background as a BBC TV and radio journalist and presenter. Expert speakers include ICCA Asia Pacific Chapter’s Jason Yeh, Malaysia Convention & Exhibition Bureau’s Ho Yoke Ping, Place Borneo’s Gracie Geckie, and Anderes Fourdy’s Fu Kei Cheong and Rahul Bharadwaj.

These industry experts will tackle topics such as event technology, effective bidding, attracting association meetings and marketing to Europe. Sheppard will also be conducting a CEO Deep Dive workshop for C-level executives.

TTGmice will come in this year with greater content support. Group editor Karen Yue will join Penang Convention & Exhibition Bureau’s (PCEB) marketing communications manager Yasmin Bathamanathan in an open discussion with attendees on how business event players can collaborate with trade publications to advance their business objectives and reinforce the extensive economic benefits of business events.

In the same communications vein, TTGmice and Penang Convention & Exhibition Bureau are running the Best Business Events Print Advertisement Award. Open to all participating business events suppliers (excluding PCEB and BE @ Penang sponsors) at the conference, the contest will reward the most attractive and memorable print advertisement on December 7.

To participate, applicants are required to submit their best print advertisement visual in high-resolution PDF and a 100-word campaign story to by November 7, 2017, 17.00 Singapore time.

Three shortlisted entries will then vie for attendee votes when the BE @ Penang opens on December 7. The entry with the most votes will win the campaign lead a staycation in Singapore.

Campaign leads of the three shortlisted entries will also do a five-minute presentation of their entry and its back-story during the conference. The winner, determined by Yue and PCEB’s CEO Ashwin Gunasekeran, will win his/her company the grand prize of a regular TTGmice advertising space worth up to US$14,500.

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