At newly opened hotel-plex Seoul Dragon City, some 300 participants gathered for the 2017 Seoul MICE Alliance (SMA) Meeting on November 24 to reflect over the past year, strengthen relationships, and share ideas and plans for growth in the Seoul MICE industry on a collaborative scale.
The meeting was organised with the aim to vitalise networking among the SMA members, to welcome the 38 new members – totalling 260 members – and confer outstanding members with certificates of recognition and awards.
The Annual Seoul MICE Alliance Meeting was scheduled after the Seoul MICE Week that took place in the afternoon on the same day, where worldwide MICE professionals gathered to discuss the latest trends in MICE and the outlook on Seoul, currently ranked the third convention city worldwide.
