The Seoul MICE Alliance (SMA) gained 39 new members this August, bringing the public-private coalition representing Seoul’s business events industry to a total of 299.
Several unique venues created by the city’s recent urban regeneration efforts joined the industry alliance this year. They include Seoul’s Oil Tank Culture Park, which was once an emergency oil reserve built in the late 1970s after the 1973 oil crisis and transformed into a cultural event complex for meetings, art exhibitions and performances; S factory, a trendsetting venue for creatives established in the walls of a former textile factory; and Baesan, a former warehouse turned into an industrial-style, flexible space for product launches and smaller exhibitions.
Recently-opened hotels in Seoul such as Novotel Ambassador Seoul Dongdaemun Hotel & Residences and RYSE, a boutique offering from Marriott’s Autograph Collection, also joined the alliance.
Users of SMA members’ services can qualify for additional benefits from the Seoul Convention Bureau. If corporate meeting and incentive groups use three or more SMA members, international participants can receive Seoul MICE Cards – rechargeable transit cards that can also be used at convenience stores and select shops – with a value of 8,000 won (US$7).
