The Seoul Convention Bureau (SCB) has joined the international Hybrid City Alliance, as well as welcomed new members to its own Seoul MICE Alliance (SMA).
SCB has joined the convention bureaus of Hague, Geneva, Prague, Ottawa, and Durban, all of whom will work together to promote and facilitate the delivery of hybrid and multi-city events. Seoul is the first Asian bureau to join the Hybrid City Alliance.
The Hybrid City Alliance offers international events organisers a solution when organising multiple city hub events. The city partners in the Alliance are ready to act as one point of contact to streamline and simplify the clients’ interaction with multiple cities regarding one event.
Domestically, the SMA also welcomed new members through an annual recruiting process.
There were 20 applicants, of which 18 were approved. New members include the Fairmont Ambassador Seoul, along with other venues and PCOs. The highest number of applicants was in PCO category, which takes up about nine per cent of SMA.
“As a convention bureau with a strong local alliance, Seoul understands the value of building connections. Becoming a part of the Hybrid City Alliance is such a wonderful opportunity for the convention bureau to be a trusted gateway for Seoul and other cities.
“With this new international alliance, Seoul’s MICE industry is even more prepared to advance the feasible digital solutions which will be a part of industry even after the pandemic,” said SCB’s director, Eun-mi Kim.