Singapore: A Perfect Blend of Business and Leisure

Brought to you by Singapore Tourism Board

With a vibrant cityscape that is safe, well-connected and technologically advanced, Singapore continues to punch above its weight as a prime destination for international MICE events.

Lure of the Lion City

Singapore continues to outshine its Asian counterparts with its accolade of being the top Asian city to be ranked among the top 10 convention cities in the world by the International Congress and Convention Association (ICCA) in 2016.

Steadily maintaining its position as Asia’s Top Meeting City by Union of International Associations Global Rankings 2016, Singapore delivers a bold and fresh landscape of opportunity for MICE events that keeps them fun and exciting for attendees, while delivering international standards for creativity, quality and innovation.

With its stellar reputation as a global business and tourism hub, recognised for its quality infrastructure, safety, stability, connectedness and accessibility, Singapore is a strategic choice for meetings and incentive groups.

Multi-stop destination

Apart from its award-winning meeting venues, Singapore also offers a plethora of fun and unique incentive activities, making it a dream come true for the creative planning of meetings, conferences and incentives in one compact destination.

Sentosa, long known among families and leisure travellers for its sun, sand and sea, has in recent years evolved to become a one-stop MICE destination. Today, the rejuvenated island is home to 21 hotels, over 30 attractions and more than 100 F&B and retail outlets. New attractions include the city’s first 50-metre Bungy Jump in Singapore at AJ Hackett Sentosa.

Resorts WorldTM Sentosa (RWS) alone houses six hotels, versatile convention and meeting spaces, as well as the renowned Universal Studios Singapore theme park, which is perfect for the unique combination of meeting and incentive travel groups.

Creative spaces abound in iconic attractions like the Flower Field Hall at Gardens by the Bay which enchants guests with a periodically changing flower field display on one side and a spectacular view of the Marina Bay skyline on the other, bearing testament to Singapore’s standing as a City in a Garden. This indoor space also boasts a ceiling adorned with special LED lights that create a fairyland atmosphere.

For unique encounter with nature, meeting planners can consider the Night Safari’s An Evening in the Wild package which features the attraction’s diverse wildlife. It is designed for events organisers looking for an intimate venue where guests can enjoy a three-course meal in a tepee tent and get up close with the animals at the same time.

Fresh offerings with Passion Made Possible

Discover deeper stories and experiences of Singapore with a variety of new tours which revolve around themes such as food, outdoor adventure and culture.

For instance, delegates can connect with the passionate spirit of Singapore’s new generation of hawkers, who have rejuvenated their offerings while still staying true to their heritage roots, through Wok n Stroll’s “Next Generation Hawker” food tour.

A novel way to explore Singapore’s first heritage town, Joo Chiat, is in a vintage Vespa sidecar. Zip along with Sideways “Joo Chiat + Katong Vespa Tour” to uncover hidden gems, time-honoured visual arts and crafts, and Singapore’s famed hawker delights in this colourful enclave.

Planning events with industry support

The possibilities go on and on for meetings and incentive travel planners with the enhanced Singapore MICE Advantage Programme (SMAP).

The Singapore Exhibition and Convention BureauTM (SECB), Changi Airport Group and Singapore Airlines have enhanced their Singapore MICE Advantage Programme (SMAP) with new partners – luxury airport terminal JetQuay and ride-sharing giant Uber – to offer more benefits for event organisers.

With SMAP’s new and improved benefits, qualified events can enjoy features such as customised support through SECB’s Business Events in Singapore (BEiS) Scheme; exceptional fares to Singapore offered by Singapore Airlines and its subsidiaries SilkAir and Scoot from more than 130 destinations in over 30 countries; complimentary welcome desk to greet participants, plus shopping and dining vouchers for attendees to use throughout Changi Airport; arrival into JetQuay, Asia’s first standalone luxury airport facility for VIP delegates and 10-percent discount on intra-city rides for all attendees, up to a maximum of 2,500 rides per event on Uber services.

For full details on the Singapore MICE Advantage Programme (SMAP), download the brochure, visit the website or email

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