Old Melbourne Gaol the launchpad for Showtime Event Group

Hosted buyers attending AIME 2018 will get a taste of Melbourne’s history, at the Uncover Melbourne: Hosted Buyer and Media Cocktail Evening event, taking place at Old Melbourne Gaol.

Presented by Showtime Event Group on February 18, the event will also be the launch platform for Showtime Event Group (SEG), the new brand for the company which also encompasses the external catering arm of the business as well as SEG’s recent appointment by the National Trust Australia (Victoria) as the exclusive caterer of Old Melbourne Gaol and Old Magistrates Court.

Melbourne Convention Bureau’s CEO Karen Bolinger emphasises it is important to form strategic partnerships with event innovators such as Showtime Event Group

The Uncover Melbourne: Hosted Buyer and Media Cocktail Evening will be SEG’s first event as the venue’s exclusive caterer.

Showtime Event Group general manager, Brad Dabbs, shared that the business events sector has driven the growth of the business.

“We identified nearly seven years ago that the biggest growth opportunity for our business was in the business events sector, and we developed a 10-year strategy to leverage this insight.

“Showtime Event Group has aligned with several unique spaces in and around Melbourne, including art galleries, distilleries, exhibition spaces, warehouses and yacht clubs, to build a portfolio of venues to cater within, giving us the capability to cater from five to 5,000 people,” he said.

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