The Asia Pacific Incentives and Meetings Event (AIME) has expanded its executive team with two major appointments: Monica Kent-Giles as marketing director and Brooke Campbell as buyer engagement director.
The hires come as preparations accelerate for AIME 2027, scheduled for February 15 to 17, 2027, at the Melbourne Convention and Exhibition Centre (MCEC).
Kent-Giles returns to the events sector with executive experience across APAC, EMEA, and the US. Her background includes senior marketing roles at News Corp, the Melbourne Airport, PMY Group, the Recruitment, Consulting and Staffing Association, and an early-career stint at the Melbourne Convention Bureau.
Meanwhile, Campbell takes on a newly-created role with over 20 years of experience across hotels, corporate events, convention centers, and tourism bureaux. She previously held senior positions at Experience Gold Coast, the New Zealand International Convention Centre, and MCEC. Her core focus will be optimising the buyer journey and matching decision-makers with exhibitors.
