Desaru Coast banks on corporate demand

With two internationally-branded hotels, a conference centre, and an attraction coming online from end June this year in Desaru Coast in Johor, Themed Attractions Resorts & Hotels (TAR&H) has started to ramp up efforts to market the destination to meeting planners, corporate companies and outbound travel agents across Asia Pacific.

Philip Whittaker, CEO of Integrated Theme Parks & Attractions and chief commercial officer of TAR&H, said: “Desaru Coast’s close proximity to Singapore – 1.5 hours by road across the Causeway – means that Singapore is a second major target market, after the Malaysian domestic market. We see a strong potential to develop the corporate meetings market with a particular focus on small and medium enterprises across the region.”

The Ocean Course of The Els Club Desaru Coast

Compelling reasons to hold corporate events in Desaru Coast include easy accessibility from Senai and Changi Airports to Desaru Coast, and convenient access to and within Desaru Coast via regular shuttle services.

Two hotels, 275-key The Westin Desaru Coast Resort and 365-key Hard Rock Hotel Desaru Coast, the Desaru Coast Conference Centre, Desaru Coast Adventure Waterpark and retail and lifestyle village Desaru Coast Riverside will open from end June 2018. These new components will complement the existing golf courses, the 27-hole The Els Club Desaru Coast – Ocean Course and the 18-hole Valley Course.

Desaru Coast Conference Centre will be equipped with a banquet area and meeting space to host up to 1,000 delegates. The water park attraction featuring 20 different slides, and wet and dry rides will also be able to host corporate incentives, special events and teambuilding activities.

Whittaker added: “We believe the Desaru Coast development will attract meeting planners looking for a fresh, new destination particularly with its extensive integrated offerings. It will also appeal to the emerging ‘bleisure’ market, for those meeting delegates who may be compelled to extend their business meetings for a short break within Desaru Coast.”

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