Malaysia woos Chinese event planners

Leading up to Malaysia’s economic transformation in 2020, the Malaysian Convention and Exhibition Bureau (MyCEB) is expanding its outreach to China with its annual roadshow from March 23 to April 2.

The roadshows will be held in Shanghai, Beijing, Chengdu, Guangzhou and Chongqing, the last city being a new addition this year.

Tourists posing in front of the Sultan Abdul Samad building in Kuala Lumpur

“We believe that with higher accessibility, we will be able to get more people from Chongqing to Malaysia… Tier-two cities are very important, as they probably know very little about Malaysia, so we have to go and deliver information to them,” shared Zulkefli Sharif, CEO of MyCEB.

He continued: “The government will also have another Visit Malaysia (campaign) in 2020, so the process for getting people to visit Malaysia starts now. We are hoping that with all the incentives and promotions carried out by our DMC partners, we can attract more attention for Malaysia.

“We are hoping that the number of Chinese outbound to Malaysia will increase significantly.”

During the roadshows, MyCEB and its 27 partners will promote the Malaysia Twin Deal XP incentive programme to attract more organisers, of which they hope to attract 100 per city.

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