To attract the growing millennial segment in business travel, Golden Tulip Shanghai Rainbow – rebranded under Jin Jiang International and Louvre Hotels Group – has added a touch of interactivity and cheekiness to the city’s meeting landscape.
The hotel reopened in November 2017 with 600 new keys, as well as 1,200m2 of high-tech conference and meeting areas. These spaces feature “interactive and fun” elements, said Peter L Herweck, general manager of Golden Tulip Shanghai Rainbow, and president, Golden Tulip – China.
Under the new tagline Playtime, Anytime, the property features meeting rooms that “encourage guests to open their minds during brainstorming sessions”. An example is the 70m2 Creativity Room, a casual and flexible space furnished with mattresses and whiteboards to inspire ideas from corporates during breakout sessions.
Herweck also described activities the hotel offers during lunch breaks, such as mini-table tennis and an extra-large table football with staff demonstration to encourage shy guests to participate.
“Instead of getting tired during the meeting, guests are given interactive activities, which have been well-received,” he said.
This brand of fun is welcome by both international and local planners, observed Herweck, and although Chinese guests are typically more reserved when it comes to more unique activities, they warm up with the help of hotel staff.
