JTR Events partners with ZhongWei Hotel Group

(From left) Tan and Tang

Ho Chi Minh City-based events and representation company JTR is tying up with ZhongWei Hotel Group to promote the latter’s three- to five-star hotels, many located in China’s burgeoning second- and third-tier cities.

Robert Tan, executive director of JTR, which was formed in 2011, said the company will represent the ZhongWei Hotel Group’s network of 37 hotels located in Anhui, Beijing, Chongqing, Fujian, Gansu, Guangdong, Guizhou, Hubei, Hunan, Jiangsu, Shandong, Yunnan and Zhejiang.

(From left) Robert Tan and Angela Tang meeting at IT&CM China

The group’s brands are WeiEssence, ZhongWei, WeiSelect and WeiCasa and WeiElite Rewards Club. Its largest hotel, ZhongWei Huquan Resort and Spa, in Kunming, has 853 rooms, and 15 function rooms – the largest space measures 1,700m2.

Angela Tang, Yunnan ZhongWei Hotel Management’s director of brand marketing, spoke to TTGmice while exhibiting – their first – at IT&CM China, held in Shanghai last month.

She described WeiEssence – the group’s top brand – as classical luxury, ZhongWei as corporate, and WeiSelect as cultural and upscale. Headquartered in Kunming, the hotel management company was formed in 2012.

Tan, who is also executive director-business development of Vietnamese travel company Lac Hong Voyages, said JTR will provide marketing services to ZhongWei, send corporate travellers to, and organise events and seminars at, the group’s properties.

Tan commented: “There are many daily direct flights now – operated by China Southern Airlines, China Eastern Airlines and Vietnam Airlines – from Ho Chi Minh City to Kunming.

“The increase in air capacity contributes to more traffic and business between Vietnam and China,” he continued, adding that ZhongWei’s hotels would be suitable for corporate groups from Vietnam.

ZhongWei has 13 hotels in Yunnan and Tan noted JTR is keen about many of them, adding that the events and representation company also wants to expand to Beijing, Guangdong and Shenzhen.

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