Cruise lines are seeing a growing number of Asian corporate events heading onboard, but specialists say more needs to be done to clear the air of persistent misperceptions of the product for business gatherings.
Princess Cruisesâ€™ Farriek Tawfik, Genting Cruise Linesâ€™ Michael Goh, and Silversea Cruisesâ€™ Freddy Muller, will be taking the stage at the inaugural Asian MICE Cruise Conference on September 18 where they will address common myths surrounding cruises for business events. They will also share examples of how past events have benefited from being hosted on a cruise ship.
Their session, MICE Onboard 1: Making the case for MICE cruises, will begin at 11.00 at the Bangkok Convention Centre at CentralWorld.
The Asian MICE Cruise Conference is free for all registered IT&CMA and CTW Asia-Pacific 2018 delegates.
Industry players who are not registered for IT&CMA and CTW Asia-Pacific 2018 are welcome, and can secure a complimentary seat here.